亞馬遜listing優(yōu)化之Bullet Points怎么設(shè)置？-ESG跨境

亞馬遜listing優(yōu)化之Bullet Points怎么設(shè)置?在亞馬遜listing的優(yōu)化進(jìn)程中，一個清楚明了的Bullet Points是獲得買家好感的主要手腕之一。所以listing中Bullet Points的設(shè)置，也是非常主要的。

亞馬遜listing優(yōu)化之Bullet Points怎么設(shè)置?

亞馬遜的Bullet Points相對于其他跨境電商平臺更加簡略明了。賣家可以列5個Bullet Points，5個Bullet Points不代表著只能是5個單詞或者句子。

為了更大水平地應(yīng)用Bullet Points，賣家可以應(yīng)用2-4個短句，而且重點描寫產(chǎn)品的特色和優(yōu)勢。另外，在Bullet Points中，賣家應(yīng)當(dāng)解釋或者說明產(chǎn)品之前被差評的處所以及被誤會發(fā)生歧意的處所。

假如你的產(chǎn)品評論中有買家說誤會了產(chǎn)品，并提起投訴，那你就更加須要馬上更新Bullet Points避免問題再次產(chǎn)生了。

·LUXURIOUS DOWN FABRIC IS SOFT & ELEGANT Our premium down comforter hugs you in incredibly silky soft comfort. While other comforters can be scratchy and leave you tossing the covers off, you’ll want to snuggle up all night with ours.

·ADVANCED TEMPERATURE CONTROL KEEPS YOU COMFORTABLE One of the most annoying things about most down comforters is that they can get too hot. Our patent-pending material regulates your temperature, ensuring you stay at the optimal temperature all night, every night.

·UNIQUE DESIGN KEEPS DOWN MATERIAL FROM SHIFTING Using chambers woven together to prevent shifting, our premium down fill remains where it is supposed to be. You’ll never have to worry about waking up clinging to an empty comforter again.

之后，用剩下的兩條Bullet Points來答復(fù)你產(chǎn)品常見的問題，或解釋你的產(chǎn)品經(jīng)常引起誤會的處所，如下：

·FITS ALL QUEEN MATTRESSES Our down comforter has been designed to fit all queen mattresses. Don’t risk a bad fit with an inexpensive comforter. Insist on the best.

·100% 90 DAY MONEY BACK GUARANTEE If you are not satisfied for any reason, simply return your comforter for a full refund, no questions asked. You have nothing to lose.

而且在Bullet Points的開頭，你還能用大寫字母來突出你的癥結(jié)詞。

但是須要小心的是，亞馬遜不許可賣家在listing中包括“Seller Warranty(賣家保修)”，但許可“Manufacturer’s Warranty”。

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。