特征要點(diǎn)

您最多可為功能強(qiáng)大的工具創(chuàng)建五個(gè)特征要點(diǎn)，以幫助提高轉(zhuǎn)化率。包含買家在購買后會(huì)收到的商品的準(zhǔn)確描述。以下是關(guān)于編寫出色特征要點(diǎn)的一些提示：

• 每個(gè)要點(diǎn)應(yīng)簡潔但具有描述性；此處不應(yīng)使用段落

• 如果商品是套裝商品，請列出套裝中包含的商品和每個(gè)商品的尺寸（如適用）

• 對于每個(gè)特征，請包含一項(xiàng)優(yōu)勢

• 包含保修信息或隨附配件作為最后一個(gè)要點(diǎn)

• 使用分號分隔單個(gè)要點(diǎn)中的短語

• 要點(diǎn)中始終使用阿拉伯?dāng)?shù)字，切勿使用拼寫數(shù)字

• 以句子形式編寫要點(diǎn)（無標(biāo)點(diǎn)符號）；最多 256 個(gè)字符（因商品分類而異）

重要： 某些子分類對特征要點(diǎn)有額外要求。有關(guān)更多信息，請查看子分類規(guī)范。

示例

• 功能強(qiáng)大的 18 伏充電電池 [特征] 電力更足，運(yùn)行時(shí)間更長 [優(yōu)勢]

• 加長版 22 英寸刀片 [特征] 流暢平整切割 [優(yōu)勢]

• 50 分鐘運(yùn)行時(shí)間 [特征] 每次充電可裝飾多達(dá) 1200 平方英尺 [優(yōu)勢]

• 低震動(dòng)雙動(dòng)刀片 [特征] 提高舒適度并緩解疲勞 [優(yōu)勢]

• 隨附便攜包 [配件]；2 年制造商保修

如果沒有隨附配件或保修，可以使用最后一個(gè)要點(diǎn)來展示更多特征：

• 車庫頂棚儲藏裝置

• 45 x 45 英寸儲藏裝置可承重 250 磅

• 貨架高度可在 16 英寸到 34 英寸之間輕松調(diào)整

• 線條設(shè)計(jì)不會(huì)遮蓋儲藏的商品

• 儲藏大型和不規(guī)則形狀的商品

Feature Bullets

You can create up to five Feature Bullets for a powerful tool to help increase your conversion rate. Include a precise description of what the customer will get if he or she purchases the item. Here are some tips for writing good feature bullets:

• Make each bullet point brief yet descriptive; This is not the place for paragraphs

• If the item is a set, list what's included in the set and the size (if appropriate) of each item

• For every feature, include a benefit

• Include warranty information or included accessories as the last bullet point

• Use semi-colons to separate phrases within a single bullet point

• Always use numerals, never spell out numbers, in bullet points

• Write bullets in sentence case (no punctuation); 256 characters maximum (can vary by product category)

Important: Some subcategories have additional requirements for Feature Bullets. Review the Subcategory Specifications for more information.

Examples

• Powerful 18-volt rechargeable battery [FEATURE] delivers more power and longer run-time [BENEFIT]

• Extended 22-inch blade [FEATURE] provides a smooth and level cut [BENEFIT]

• 50-minute run-time [FEATURE] trims up to 1200 square feet per charge [BENEFIT]

• Low vibration, dual-action blades [FEATURE] improve comfort and reduce fatigue [BENEFIT]

• Includes carrying case [ACCESSORY]; 2-year manufacturer warranty

If there are no included accessories or warranty, just use the last bullet to surface more features:

• Garage ceiling storage attachment

• 45- by 45-inch storage unit holds 250 pounds

• Shelf easily adjusts in height from 16 to 34 inches

• Wire design doesn't conceal stored items

• Stores large and odd-shaped items

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。