消費(fèi)電子商品店鋪風(fēng)格指南

建立良好的第一印象

大多數(shù)買家會(huì)利用或外部搜索引擎上的搜索結(jié)果來尋找商品。

下面展示的是“電視”的搜索結(jié)果。買家對(duì)您商品的第一印象就來自于類似這樣的搜索結(jié)果。

消費(fèi)電子商品包括：

• 個(gè)人電腦

• 手機(jī)和配件

• 辦公用品

• 樂器

• 有關(guān)這些分類的更多信息，請(qǐng)參閱子分類規(guī)范。

買家對(duì)您的商品的第一印象取決于以下因素：

• 圖片

• 商品名稱

• 供貨能力

• 商品價(jià)格

• 買家評(píng)分

提供清晰的主圖片和簡(jiǎn)潔明了的商品名稱能產(chǎn)生更高的點(diǎn)擊次數(shù) - 多數(shù)買家會(huì)在眾多相似商品中傾向于選擇您的商品。一旦買家到達(dá)您的商品詳情頁面，您可以通過簡(jiǎn)潔但明確的特色要點(diǎn)、詳細(xì)的商品描述和極具吸引力的備用圖片進(jìn)一步給買家留下深刻印象。憑借準(zhǔn)確到位的信息，您的商品頁面能提高您的轉(zhuǎn)化率 - 將會(huì)有更多訪問商品詳情頁面的買家希望購(gòu)買您的商品。

本指南將向您介紹如何通過盡可能讓商品頁面簡(jiǎn)化明了，讓買家能夠從眾多相似商品中，更加輕松地發(fā)現(xiàn)并挑選出您的商品。

重要： 某些子分類對(duì)商品名稱和特色要點(diǎn)有額外要求。有關(guān)更多信息，請(qǐng)查看子分類規(guī)范。

The Consumer Electronics Store Style Guide

Make a good first impression

Most customers find products using the results from a search on Amazon or an external search engine.

The first view they have of your product will look much like these search results for TV.

Consumer Electronics includes:

• Personal Computers

• Cell Phones and Accessories

• Office Products

• Musical Instruments

• See Subcategory Specifications for more on these categories.

A customer's first impression of your product will be based on these factors:

• Image

• Title

• Availability

• Price

• Customer Rating

Providing a clear Primary Image and a concise and accurate Title will produce a better click-through rate—more customers will be inclined to select your product from a group of similar items. Once they reach your product detail page, you can further impress them with brief but specific Feature Bullets, a detailed Product Description and attractive Alternate Images. With the right information in place, your product page can increase your conversion rate—more customers who visit your product's detail page will want to buy it.

This guide will show you how to make your products easier to find and easier to pick out from groups of like products by making your product pages as accurate and concise as possible.

Important: Some subcategories have additional requirements for Titles and Feature Bullets. Review the Subcategory Specifications for

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。