關(guān)于 A+ 內(nèi)容

A+ 內(nèi)容功能可讓品牌所有者更改品牌 ASIN 的商品描述。借助此工具，您可以使用不同的方法來描述您的商品特性，如添加獨特的品牌故事、增強版圖片和文本添加位置。將 A+ 內(nèi)容添加到商品詳情頁面并加以有效利用，可以提高商品的轉(zhuǎn)化率、瀏覽量和銷量。

資格要求

此功能僅適用于已通過流程獲批成為品牌所有者的專業(yè)賣家，以及參加了特定管理（例如 Launchpad 和亞馬遜獨家計劃）的新興品牌所有者。獲得批準后，您可以且只能為自己的獲批品牌目錄中的商品添加 A+ 內(nèi)容。

創(chuàng)建 A+ 商品描述

要為您的商品創(chuàng)建 A+ 商品描述，請按照以下步驟操作：

注意： 您必須是專業(yè)賣家且符合資格要求，包括成為品牌所有者。 詳細了解如何才能成為品牌所有者。

1. 從賣家平臺主頁上的【廣告】菜單中選擇【 A+ 商品描述】。

2. 要添加商品描述，請點擊【開始創(chuàng)建 A+ 商品描述】，然后選擇您想要創(chuàng)建的商品描述類型。您可以通過 A+ 添加以下類型的商品描述：

• 圖文版商品描述： 有關(guān)商品特性和用途的更多詳情，用于擴充主商品詳情頁面中的要點和圖片。這些信息可以主動回答買家的問題，從而幫助買家做出購買決定。

3. 按照屏幕上的提示為商品描述命名，然后選擇模塊以創(chuàng)建所需的樣式。

4. 填充各個文本框和圖片框。添加商品描述時，您可以隨時點擊【預覽】，查看該商品描述的桌面版和移動版顯示效果。

   注意： 您必須在上傳圖片時提交圖片關(guān)鍵詞，也稱為“alt-text”。圖片關(guān)鍵詞應組成一個描述圖片的簡單句子（例如“櫥柜上的攪拌機，旁邊有水果、酸奶、橙汁和冰沙杯”）。圖片關(guān)鍵詞不會顯示在商品詳情頁面上，但會顯示在有視覺障礙的買家使用的屏幕閱讀器應用程序上，以便他們詳細了解您的商品。它們還有助于您的商品出現(xiàn)在搜索結(jié)果中。

1. 將 ASIN 應用到 ASIN 管理部分的商品描述。您可以將某個 ASIN 系列中的任意 ASIN 添加到搜索框中，以查找該系列中的所有 ASIN。選擇您想應用到商品描述的 ASIN，然后點擊“應用”。您也可以使用批量上傳功能上傳包含您想要應用的 ASIN 的電子表格。如果您想向商品描述添加超過 1,000 個 ASIN，則需要使用批量上傳功能。

2. 為買家在其國家/地區(qū)使用的其他語言創(chuàng)建語言變體草稿。例如，由于許多美國買家選擇在購物時使用西班牙語而不是英語，因此應在美國商城為西班牙語創(chuàng)建語言變體。 此步驟會將您的商品描述和應用的 ASIN 復制為草稿，可供您用來添加翻譯后的商品描述。您可以稍后單獨查看并提交這些草稿。為了幫助使用不同語言在我們的店鋪中購物的買家，亞馬遜還可能會自動創(chuàng)建語言變體。僅會為您之前尚未提供相應商品描述的語言創(chuàng)建自動商品描述翻譯。您可以使用 A+ 商品描述管理器編輯或刪除此類翻譯。

   注意： 此步驟會在商城中為商品描述創(chuàng)建語言變體。要跨國家/地區(qū)復制商品描述，請參閱下面的跨國家/地區(qū)復制。

1. 點擊【檢查并提交】，檢查您商品描述的最終草稿（包括應用的 ASIN）；點擊【提交以供批準】，發(fā)送商品描述以供驗證和批準。

注意： 審核最多可能需要 7 個工作日（高峰期時需要更長時間）。您可以在 A+ 商品描述主頁查看狀態(tài)。如果 A+ 狀態(tài)為未獲得批準，請點擊特定 A+ 商品描述對應的編輯，以查看拒絕原因并進行任何必要的更改。A+ 商品描述在獲得批準后，最多可能需要 24 小時才會發(fā)布到已應用 ASIN 的詳情頁面上。

使用可用模塊配置您的商品描述

亞馬遜就可能被禁止使用的商品描述類型制定了具體的條款和政策，因此請仔細查看以下列表。不遵守以下指南會違反相關(guān)規(guī)定，并可能會導致商品描述被我們的系統(tǒng)拒絕：

• 將您的公司列為賣家或分銷商（例如，“從我們這里購買正品”、“LLC”或具有相同意義的字詞）。

• 提及賣家授權(quán)，例如“商品僅由授權(quán)轉(zhuǎn)銷商銷售”。

• 任何擔?；虮ＷC、滿意度聲明或提及以外的退貨或退款。

• 提及定價或促銷，例如“實惠”、“便宜”、“獎勵”或“免費”，以及使用引導買家購買的語言，例如“立即購買”、“加入購物車”、“立即獲得”或“在我們這里買東西”。

• 配送詳情，例如“”或“配送時間表”。

• 在文本的任何位置使用版權(quán)、商標或注冊符號。

• 夸大的評論，例如“最暢銷的商品”、“最熱門的商品”或“銷量第一的商品”。具有時效性的商品信息，例如“現(xiàn)正促銷”、“年度最佳新品”或提及假期。

• 添加兩條以上的評論或第三方言論。言論必須出自知名的出版物或公眾人物。 商品獲獎信息必須附帶免責聲明。

• 模糊不清或質(zhì)量較差的圖片。

• 包含水印或難以辨認文字的圖片。字體大小必須是 16 或更大，并且背景要確保文字便于閱讀。

• 并未展示商品的生活照。講述“品牌故事”時使用的品牌圖片不一定要包含商品。

• 復制了詳情頁面上主圖片塊中多張圖片的商品描述。

• 試圖模仿亞馬遜徽標、詳情頁面標題或詳情的圖片或文本。允許引用亞馬遜支持的計劃。如 Amazon Dash Replenishment

• 試圖轉(zhuǎn)至亞馬遜內(nèi)部或外部其他網(wǎng)站（包括您的其他商品）的網(wǎng)絡鏈接或語言。

• 語法錯誤、標點符號錯誤、拼寫錯誤、文本全部大寫的字符串、濫用字體或者不必要或重復的信息。加粗和斜體僅可用于突出顯示標題或幾個精選字詞。

• 提及犯罪活動所用商品的任何描述。

• 未經(jīng)證實的聲明：安全聲明；節(jié)能聲明；有關(guān)藥物、飲料、食品和保健產(chǎn)品的聲明。

• 主觀語言：任何局限于您的個人觀點和/或被過度使用的內(nèi)容。允許使用有限程度的主觀語言。

• 違反任何亞馬遜成人用品政策和指南的成人用品的描述。

• 提及亞馬遜以外的客戶服務或聯(lián)系信息（例如“如有問題，請聯(lián)系我們”、電話號碼或電子郵件地址等）。

• 使用您銷售商品所在商城使用的語言之外的語言編寫的商品描述，包括 HTML 標記。

• 有視覺障礙的買家無法訪問提交時沒有圖片關(guān)鍵詞的圖片。

• 違反分類要求或“我要開店”政策的任何內(nèi)容。

跨國家/地區(qū)復制

當商品描述獲得批準后，A+ 商品描述會識別您開展業(yè)務所在的其他國家/地區(qū)，并將該商品描述的草稿復制到您在這些國家/地區(qū)的賬戶中，這樣您就無需在每個國家/地區(qū)重新創(chuàng)建 A+ 模板。目前，草稿將按下表所示的方式進行復制：

您可以編輯和本地化復制的商品描述，翻譯并提交該商品描述以供批準。

跨國家/地區(qū)復制將自動應用于提交以供批準的商品描述。如果您想要跨國家/地區(qū)復制任何現(xiàn)有的商品描述，請重新提交該商品描述以供批準，從而自動觸發(fā)跨國家/地區(qū)復制。

您可以刪除任一國家/地區(qū)的賬戶中的草稿，方法是點擊“A+ 商品描述管理器”中的商品描述草稿，然后依次點擊“操作”和“刪除”。這將永久將其從您的控制面板中刪除。

About A+ Content

The A+ Content feature enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding A+ to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.

Eligibility requirements

This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog

Create A+ Content

To create A+ Content for your product, follow the steps below:

Note: You must be a Professional seller and meet the eligibility requirements, including being a brand owner. Learn more about becoming a brand owner.

1. Select A+ Content from the Advertising menu on the Seller Central homepage.

2. To add content, click Start creating A+ content and choose the content type you want to create. You can include the following types of content through A+:

• Enhanced Product Description: More details on product features and uses to augment the bullet points and images in the main product detail page. These help customers make purchase decisions by proactively answering their questions.

3. Follow the onscreen prompts to name your content and then select modules to create the style you desire.

4. Populate the text and image slots. While you are adding content, you can click Preview at any time to see what your content will look like in both Desktop and Mobile versions.

   Note: You are required to submit image keywords, also known as alt-text, while uploading images. Image keywords should consist of a simple sentence describing the image (for example, Blender on kitchen counter next to fruit, yogurt, orange juice, and a smoothie glass). Image keywords do not appear on the product detail page, but are available on screen reader applications used by customers with visual impairments to learn more about your products. They also help your product appear in search.

1. Apply ASINs to the content in the ASIN management section. You can add any ASIN from an ASIN family to the search box to find all the ASINs in the family. Select the ASINs that you want to apply to the content and click Apply. You can also use our Bulk upload feature to upload a spreadsheet with the ASINs that you want to apply. You will be required to use Bulk upload if you want to add more than 1,000 ASINs to the content.

2. Create language variation drafts for other languages that customers use in the country. For instance, since many customers in US choose to shop in Spanish, rather than English, create a language variation for Spanish in US. This step copies your content and applied ASINs as drafts that you can use to add translated content. You will be able to review and submit these drafts individually later. To help Customers who shop our stores in different languages, Amazon may also create language variations automatically. The automatic content translations are only created for languages where you have not previously published the content. You can edit or delete them using the A+ Content Manager.

   Note: This step creates language variations of content within a marketplace. To copy content across countries, see Cross-country copying below.

1. Click Review & Submit to review the final draft of your content, including the applied ASINs, and click Submit for approval to send the content for validation and approval.

Note: Review can take up to 7 business days (longer during periods of high volume). You can review the status - in the A+ Content home page. If the A+ status is Not Approved, view the rejection reasons by clicking Edit for a specific piece of A+ content and make any needed changes. After the A+ content is Approved, it can take up to 24 hours to publish on the detail pages of the applied ASINs.

Configure your content with available modules

Module	Image Guidelines	Text Placements
Brand Logo	1 image – 600 x 180 pixels	-
Product Description	-	1
Feature 1	4 images (line) – 220 x 220 pixels each	4
Feature 2	3 images (line) – 300 x 300 pixels each	3
Feature 3	4 images (grid) – 135 x 135 pixels each	4
Header 4	1 image (left) – 300 x 300 pixels	1 (right)
Header 5	1 image (right) – 300 x 300 pixels	1 (left)
Header 6	1 image – 970 x 300 pixels	1
Header Image	1 image – 970 x 600 pixels	-
Comparison Chart	5 images – 150 x 300 pixels	2
Single Image and Sidebar	2 images – Main (300 x 400 pixels); Sidebar (350 x 175 pixels)	6
Four Image Highlights	4 images – 300 x 300 pixels	4
Single Image and Specs Detail	1 image – 300 x 300 pixels	2
Single Image and Highlights	1 image – 300 x 300 pixels	2
Image and Light Text Overlay	1 image – 970 x 300 pixels	1

Restrictions

Amazon has specific terms and policies regarding types of content that may not be allowed, so review the following list carefully. Not following these guidelines could result in violations and may lead to a rejection by our system:

• Referencing your company as a seller or distributor (for example, buy from us for authentic products, LLC, or equivalents).

• Mention of seller authorization such as "product only sold by authorized resellers”.

• Any warranty or guarantee, satisfaction claims, or references to off-Amazon return or refund references.

• Pricing or promotion references such as “affordable”, “cheap”, “bonus”, “free”, as well as language directing customers to purchase such as "buy now", "add to cart", "get yours now", or "shop with us".

• Information about shipping details such as "free shipping” or "shipping timelines".

• Use of copyright, trademark, or registered symBols anywhere in your text.

• Boastful comments such as "top selling product", "hottest product" or "#1 selling product". Time-sensitive product information, such as "on sale now", "best new product of the year" or references to holidays.

• Adding more than two editorial or third-party quotes. Quotes must be from well-known publications or public figures. Product award information must be presented with disclaimer.

• Blurry or low-quality images.

• Images containing watermarks or unreadable text. Font size must be 16 or larger and readable against its background.

• Lifestyle images not showing the product. Brand images used to tell the "Brand Story" are not required to contain the product.

• Content that duplicates many of the images from the main image block on the detail page.

• Images or text that attempt to mimic Amazon logos, detail page headings, or details. References to Amazon-supported programs are permitted. For example, Amazon Dash Replenishment

• Web links or language attempting to redirect to other sites inside or outside of Amazon (including your other products).

• Grammatical errors, punctuation errors, misspellings, strings of all-caps text, abusing font features, or unnecessary or repeated information. Bold and italic formatting are only intended to be used to highlight headings or a few select words.

• Any mention of products being used for criminal activity.

• Unverified claims: safety claims; energy saving claims; claims regarding drugs, beverages, food and health products. Health category products such as health drinks, organic supplements and other related products that do not carry any certified disclaimers must have an FDA disclaimer present. (FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.) For more information, see Prohibited Product Claims.

• Subjective language: anything that is subject to your own opinion and/or used excessively. A limited degree of subjective language is allowed.

• Content on adult products that violate any of Amazon's Adult products policies and guidelines.

• References to off-Amazon customer service, or contact information (for example, contact us if you have problems, phone numbers, contact email, and so on).

• Content written in languages other than the one spoken in the marketplace you are selling, including HTML tags.

• Images submitted without image keywords are not accessible to customers with visual impairments.

• Any violations to category requirements or Selling on Amazon policies.

Cross-country copying

When content is approved, A+ Content identifies other countries where you are doing business and copies drafts of the content into your account in those countries so that you don’t need to recreate an A+ template in each country. Currently, drafts are copied as shown in the table below:

Source country and language	Copy as draft to
US English	CA English, UK English, DE English, IN English, AU English, SG English, BR Portuguese
US Spanish	MX Spanish, ES Spanish
CA French	FR French
MX Spanish	US Spanish, ES Spanish
UK English	DE English, FR French, IT Italian, ES Spanish, IN English, AU English, SG English
DE German	FR French, IT Italian, ES Spanish
DE English	UK English
DE Turkish	TR Turkish
DE Dutch	NL Dutch
NL Dutch	DE Dutch
FR French	UK English, DE German, IT Italian, ES Spanish
IT Italian	UK English, DE German, FR French, ES Spanish
ES Spanish	UK English, DE German, FR French, IT Italian
TR Turkish	DE Turkish
AE English	SA English, EG English
AE Arabic	SA Arabic, EG Arabic
SA English	AE English, EG English
SA Arabic	AE Arabic, EG Arabic
EG English	AE English, SA English
EG Arabic	AE Arabic, SA Arabic
AU English	SG English
SG English	AU English

You can edit and localize the copied content, translate the language, and submit the content for approval.

Cross-country copying will automatically apply to content submitted for approval. If you want to cross-country copy any existing content, re-submit it for approval to automatically trigger cross-country copying.

You can delete a draft in any of your country accounts by clicking on the draft content in the A+ Content Manager, clicking on Actions, and clicking on Delete. This will permanently remove it from your dashboard.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。