亞馬遜教程|如何使用優(yōu)惠券進行商品推廣？

亞馬遜觀察

2022-03-26

1132

使用優(yōu)惠券的商品推廣可以提高您的優(yōu)惠券 ASIN 的曝光率。下面列出了一些關(guān)于同一問題的常見問題。

使用優(yōu)惠券的商品推廣

使用優(yōu)惠券的商品推廣可以提高您的優(yōu)惠券 ASIN 的曝光率。下面列出了一些關(guān)于同一問題的常見問題。

請告訴我有關(guān)為我的優(yōu)惠券創(chuàng)建商品推廣的更多信息

這些廣告會出現(xiàn)在買家可以看到的地方，例如搜索結(jié)果的第一頁和商品頁面，從而能夠即時提高曝光率。

為什么我的優(yōu)惠券沒有資格參加商品推廣廣告活動（反之亦然）？

優(yōu)惠券和商品推廣具有不同的資格規(guī)則。因此，在某些情況下，您可能沒有資格為您的優(yōu)惠券創(chuàng)建商品推廣廣告活動，或者沒有資格為商品推廣廣告活動創(chuàng)建優(yōu)惠券。

有關(guān)更多詳情，請參閱優(yōu)惠券資格和商品推廣資格。

我的優(yōu)惠券在原始結(jié)束日期之前結(jié)束，但我的商品推廣廣告活動仍在進行。為什么？

優(yōu)惠券廣告活動和商品推廣廣告活動是彼此獨立的。優(yōu)惠券廣告活動可能因用完預(yù)算而結(jié)束。默認情況下，商品推廣廣告活動將繼續(xù)進行，因為它有助于提高該 ASIN 的曝光率。您也可以手動啟用或關(guān)閉商品推廣廣告活動。

Coupons with a Sponsored Products Campaign
Coupons with a Sponsored Products Campaign increases discoverability for your coupon ASINs. Some of the frequently asked questions regarding the same are listed below.
Please tell me more about the benefits of creating a Sponsored Products campaign for my coupons
Get discovered: These ads appear right where customers will see them, such as the first page of search results and product pages, providing an instant visibility boost. Additionally, the coupons badge will appear on the ad.
Increase sales: Sponsored Products help you grow your sales on Amazon by reaching customers who are searching for products like yours and driving them to your product page.
Control costs: Ads are cost-per-click, so you pay only when customers click your ads. You control how much you spend by setting your budget and choosing how much to bid per click.
Why are my coupons not eligible for Sponsored Products campaigns (or vice versa)?
Coupons and Sponsored Products have different eligibility rules. As a result, there might be cases where you are not eligible to create a Sponsored Product campaign for your coupon or create a coupon for your sponsored products campaign.
For more details, see Coupons eligibility and Sponsored Products eligibility.
My coupons ended before original end date, but my Sponsored Products campaign is still running. Why?
The coupons campaign and the Sponsored Products campaign are independent. The coupons campaign may have ended due to your budget running out. The Sponsored Products campaign will continue to run by default, because it is good for the ASIN’s discoverability. You can manually turn the Sponsored Products campaign on or off as well.