蝦皮官方教程：如何參加和準(zhǔn)備shopee年終購(gòu)物節(jié)？-ESG跨境

在活動(dòng)期間以具有競(jìng)爭(zhēng)力的價(jià)格吸引購(gòu)物者

有兩種主要的定價(jià)策略。根據(jù)您的產(chǎn)品類別，競(jìng)爭(zhēng)對(duì)手和市場(chǎng)選擇合適的策略：

1）降低原價(jià)以匹配市場(chǎng)價(jià)格

對(duì)于競(jìng)爭(zhēng)更激烈的產(chǎn)品，高價(jià)格會(huì)阻止對(duì)價(jià)格敏感的購(gòu)物者

2） 添加促銷或優(yōu)惠券

使用代金券和其他促銷手段來(lái)吸引具有巨大價(jià)值的購(gòu)物者

賣方提示：在活動(dòng)期間，使用Shopee的營(yíng)銷功能來(lái)設(shè)置有競(jìng)爭(zhēng)力的產(chǎn)品價(jià)格。

將您的價(jià)格與同類產(chǎn)品進(jìn)行比較，以確保競(jìng)爭(zhēng)力

通過(guò)促銷或優(yōu)惠券吸引購(gòu)物者

單品折扣

降低產(chǎn)品價(jià)格以吸引更多的流量和銷售量。

折扣產(chǎn)品在右上角有一個(gè)標(biāo)語(yǔ)，并明顯標(biāo)出降價(jià)價(jià)格以吸引購(gòu)物者。

賣家可以通過(guò)競(jìng)爭(zhēng)性定價(jià)來(lái)增加店鋪流量并促進(jìn)銷售。

Shopee賣家可以從兩種單品折扣中選擇：

賣方提示：賣方可以設(shè)置“購(gòu)買限制”以限制每個(gè)購(gòu)物者可以購(gòu)買的數(shù)量。在賣家教育中心中了解有關(guān)更多信息。

捆綁交易

在SKU級(jí)別和商店級(jí)別創(chuàng)建捆綁折扣，以增加購(gòu)買的商品數(shù)量。

通過(guò)展示各種補(bǔ)充產(chǎn)品并為捆綁購(gòu)物提供更多折扣，從而增加購(gòu)物者的購(gòu)物籃尺寸。

通過(guò)在產(chǎn)品頁(yè)面上顯示捆綁商品，最大程度地提高產(chǎn)品的可見(jiàn)性。

Shopee賣家可以從3種捆綁交易中選擇：

賣家提示：創(chuàng)造性地匹配您的捆綁商品，以吸引購(gòu)物者一起購(gòu)買商品。進(jìn)一步了解在賣家教育中心

賣方憑證

給代金券以最少的支出，以增加每個(gè)購(gòu)物者的收入。

賣家可以輕松地通過(guò)以下方式為每個(gè)購(gòu)物者帶來(lái)更多收入：

Shopee賣方可以從2種賣方憑證中進(jìn)行選擇：

賣家提示：可以為選定產(chǎn)品或在整個(gè)商店范圍內(nèi)使用兩種憑證類型。詳細(xì)了解在賣方教育中心。

評(píng)估現(xiàn)有產(chǎn)品并提高內(nèi)容質(zhì)量

使用Business Insights的見(jiàn)解來(lái)評(píng)估和確定具有轉(zhuǎn)換更多銷售潛力的產(chǎn)品。您可以改進(jìn)2種產(chǎn)品來(lái)吸引更多銷售：

1. 暢銷產(chǎn)品：確定您的暢銷產(chǎn)品并確保其上市質(zhì)量

2. 轉(zhuǎn)化率低的產(chǎn)品：提高轉(zhuǎn)化率低的產(chǎn)品的上市質(zhì)量，以產(chǎn)生更多的銷售額

通過(guò)多角度上傳專業(yè)拍攝的照片并提供全面的產(chǎn)品信息，使您的產(chǎn)品熠熠生輝。

通過(guò)Business Insights找出最暢銷和最差的產(chǎn)品

步驟1：在賣方中心中，單擊“業(yè)務(wù)見(jiàn)解”

步驟2：在“業(yè)務(wù)見(jiàn)解”下，單擊“儀表板”，然后轉(zhuǎn)到“產(chǎn)品排名”

按“銷售”或“轉(zhuǎn)化”進(jìn)行過(guò)濾以查看具有改進(jìn)潛力的產(chǎn)品

步驟3：在“業(yè)務(wù)見(jiàn)解”下，單擊“產(chǎn)品”，然后轉(zhuǎn)到“效果”

賣家提示：在賣家教育中心中找到有關(guān)更多信息。

使用專業(yè)照片和全面的產(chǎn)品信息改善列表

質(zhì)量清單示例：

賣家提示：在賣家教育中心中，了解有關(guān)改善產(chǎn)品圖片和說(shuō)明以及改善產(chǎn)品命名和類別的更多信息。

利用Shopee功能進(jìn)行更好的營(yíng)銷

參與Flash Deals以提高產(chǎn)品知名度

Flash Deals提供誘人的折扣，可以幫助促進(jìn)銷售并增加您的商店訪問(wèn)量。

由于Flash Deal中精選的產(chǎn)品由Shopee負(fù)責(zé)策劃，因此您可以通過(guò)保持良好的賣家表現(xiàn)來(lái)增加被選中的機(jī)會(huì)。

賣家提示：在賣家教育中心中找到有關(guān)更多

參加Shopee Live，創(chuàng)造更吸引人的購(gòu)物體驗(yàn)

Shopee Live Streaming允許購(gòu)物者查看他們最喜歡的賣家的實(shí)時(shí)視頻，與他們互動(dòng)并向他們提問(wèn)。

賣家可以：

購(gòu)物者可以：

賣家提示：在賣家教育中心中找到有關(guān)如何在線加入Shopee的更多信息

使用Shopee Ads來(lái)提高產(chǎn)品曝光率并增加銷量

Shopee賣家可以從3種類型的Shopee廣告中進(jìn)行選擇；關(guān)鍵字廣告，定位廣告和商店廣告。

Shopee關(guān)鍵字廣告可讓您的商家信息更多地展示，以促進(jìn)銷售。

廣告在Shopee主頁(yè)上，像您的產(chǎn)品的“類似產(chǎn)品”部分下的搜索結(jié)果中的突出位置。

要開(kāi)始使用Shopee關(guān)鍵字廣告：

賣方提示：有關(guān)在賣方教育中心中設(shè)置關(guān)鍵字廣告的更多信息。

預(yù)測(cè)購(gòu)物者需求并提前計(jì)劃

3個(gè)幫助您管理庫(kù)存的問(wèn)題

采用良好的庫(kù)存跟蹤做法以優(yōu)化庫(kù)存

練習(xí)庫(kù)存跟蹤以確保庫(kù)存管理的準(zhǔn)確性。您在線記錄的庫(kù)存應(yīng)等于實(shí)際可用庫(kù)存。

庫(kù)存跟蹤做法：

1. 始終記錄入庫(kù)和出庫(kù)庫(kù)存

2. 預(yù)測(cè)全年的庫(kù)存周期計(jì)數(shù)，重點(diǎn)關(guān)注較高價(jià)值的SKU

3. 計(jì)算可用總庫(kù)存=最后入庫(kù)庫(kù)存+現(xiàn)有庫(kù)存–出庫(kù)庫(kù)存

賣方提示：通過(guò)擁有準(zhǔn)確的庫(kù)存記錄，賣方可以減少脫銷的情況并最大程度地減少訂單取消。

使用網(wǎng)絡(luò)聊天來(lái)管理客戶互動(dòng)

Web Chat是賣方中心中的一種消息傳遞工具，可幫助賣方與購(gòu)物者快速方便地進(jìn)行交互。

主要特點(diǎn)：

1. 搜索客戶清單

2. 自定義消息或發(fā)送預(yù)先保存的消息

3. 檢查訂單狀態(tài)并管理您的訂單

4. 向客戶發(fā)送優(yōu)惠券

賣家提示：在賣家教育中心中了解有關(guān)更多信息。

設(shè)置自動(dòng)回復(fù)消息以歡迎新購(gòu)物者

自動(dòng)回復(fù)是在購(gòu)物者發(fā)起聊天后發(fā)送給他們的自動(dòng)消息。

自動(dòng)回復(fù)消息可以是：

購(gòu)物者的常見(jiàn)問(wèn)題

購(gòu)物者的問(wèn)題通常涵蓋以下3個(gè)主題。準(zhǔn)備及時(shí)準(zhǔn)確地回答這些常見(jiàn)問(wèn)題。  

賣家提示：與購(gòu)物者的良好互動(dòng)可以促進(jìn)更好的評(píng)論和銷售。在賣家教育中心中了解有關(guān)如何回答常見(jiàn)問(wèn)題的更多信息。

如何通過(guò)聊天提供出色的客戶服務(wù)

實(shí)現(xiàn)高效準(zhǔn)確實(shí)現(xiàn)的5個(gè)要素

適當(dāng)包裝的材料

開(kāi)始包裝之前，請(qǐng)確保您擁有必需的材料。為了正確包裝，要求您至少具有以下各項(xiàng)：

倉(cāng)庫(kù)工具和設(shè)備

為了處理大量訂單，建議準(zhǔn)備以下工具和設(shè)備，以在活動(dòng)期間維持有組織的倉(cāng)庫(kù)運(yùn)作和履行過(guò)程。

分步履行準(zhǔn)備

如何利用Shopee的選擇清單和裝箱清單

通過(guò)（1）選擇創(chuàng)建訂單的時(shí)間軸或（2）手動(dòng)選擇要挑選和打包的訂單數(shù)量 

準(zhǔn)備11.11和12.12的清單

通過(guò)以下6個(gè)問(wèn)題檢查您是否已準(zhǔn)備好11.11

遵循此清單以在廣告系列期間獲得更多銷售

Attract shoppers with competitive pricing during campaigns

There are 2 main pricing strategies. Choose the suitable strategy based on your product category, competitors and market:

1) Lower original price to match market price

For products with more competition, high prices deter shoppers who are price sensitive

2) Add promotions or vouchers

Use vouchers and other promotional techniques to entice shoppers with great value

Seller tip: Use Shopee's marketing features to set-up price competitive products during campaign periods.

Compare your price against similar products to ensure competitiveness

Attract shoppers with promotions or vouchers

Single product discount

Reduce the price of your products to attract more traffic and sales.

Discounted products are differentiated by a banner on the top right and visibly marked down price to attract shoppers.

Sellers could increase shop traffic and drive sales by setting price competitively.

Shopee sellers can choose from 2 types of single product discount:

Seller tip: Sellers can set a "purchase limit" to limit the quantity each shopper can buy. Learn more on in Seller Education Hub.

Bundle deals

Create bundle discounts at SKU level and store level to increase the number of items purchased.

Increase shoppers's basket size by showing a variety of complementary products and offering more discounts for bundle purchase.

Maximise the visibility of your products by displaying bundles on the Product Page.

Shopee sellers can choose from 3 types of bundle deals:

Seller tips: Match your bundles creatively to attract shoppers to purchase items together. Learn more on in Seller Education Hub

Seller vouchers

Give vouchers with minimum spend to increase the revenue per shopper.

Sellers can easily drive more revenue per shopper by:

Shopee sellers can choose from 2 types of Seller vouchers:

Seller tips: both voucher types can be set for selected products or storewide use. Learn more on in Seller Education Hub.

Evaluate existing products & improve content quality

Evaluate and identify products with potential to convert more sales using insights from Business Insights. There are 2 types of products you can improve on to attract more sales:

1. Best-selling products: Identify your best-selling products and ensure its listing quality

2. Products with low conversion rate: Improve the listing quality of products with low conversion rate to generate more sales

Make your products shine by uploading professionally taken photos in multiple perspectives and providing comprehensive product information.

Identify best-selling & poor-selling products with Business Insights

Step 1: In Seller Centre, click on Business Insights

Step 2: Under Business Insights, click on Dashboard and go to Product Ranking

Filter by "Sales" or "Conversion to see products with improvement potential

Step 3: Under Business Insights, click on Product and go to Performance

Seller Tips: Find out more on in Seller Education Hub.

Improve listing with professional photos & comprehensive product information

Example of quality listing:

Seller tip: Learn more on Improve your product's images and description and improve your product's naming and category in Seller Education Hub.

Utilise Shopee features for better marketing

Participate in Flash Deals to increase product visibility

Flash Deals offer attractive discounts that can help to boost sales and increase visits to your shop.

As products featured in Flash Deals are curated by Shopee, you can increase your chances of being selected by maintaining healthy seller performance.

Seller Tip: Find out more on in Seller Education Hub

Participate in Shopee Live to create a more engaging shopping experience

Shopee Live Streaming allows shoppers to view live videos from their favourite sellers, interact with them and ask them questions.

Sellers can，Shoppers can:

Seller Tip: Find out more on How to join Shopee live in Seller Education Hub

Use Shopee Ads to boost product exposure and increase sales

Shopee sellers can choose from 3 types of Shopee Ads; keyword ads, targeting ads, and shop ads.

Shopee Keyword Ads give your listings more exposure to boost sales.

The ads are placed in prominent positions in search results, on Shopee homepage, under Similar Products section of products like yours, and more.

To start using Shopee Keywords Ads:

Seller tip: Find out more on Setting up Keyword Ads in Seller Education Hub.

Predict shopper demand and plan in advance

3 questions to help you manage your stock

Adopt good stock tracking practices to optimise inventory

Practise stock tracking to ensure the accuracy in inventory management. Your stock recorded online should be equal to actual stock available.

Stock tracking practices:

1. Always record inbound and outbound stock

2. Forecast stock cycle counting throughout the year, focusing on SKUs of higher value

3. Calculate total stock available = Last inbound stock + existing stock – outbound stock

Seller tip: by having accurate inventory records, sellers can reduce out-of-stock instances and minimise order cancellations.

Use web chat to manage customer interaction

Web Chat is a messaging tool in Seller Centre that helps sellers interact with shoppers promptly and conveniently.

Key features:

1. Search customer list

2. Customise message or send pre-saved messages

3. Check order status and manage your orders

4. Send vouchers to customers

Seller tip: Learn more on in Seller Education Hub.

Set up an auto-reply message to welcome new shoppers

Auto reply is an automatic message sent to shoppers after they initiated a chat.

The auto reply message can be:

Common questions from shoppers

Shoppers' questions typically cover the following 3 topics. Be prepared to answer these commonly asked questions promptly and accurately.  

Seller tip: Good interaction with shoppers can contribute to better review and sales. Learn more on How to respond to common questions in Seller Education Hub.

How to deliver great customer service through chat

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。