創(chuàng)建博客文章

通過(guò)博客文章，您可以提供對(duì)您的商店或產(chǎn)品的洞察。博客文章比產(chǎn)品清單或電子郵件更具對(duì)話性，并在創(chuàng)建內(nèi)容時(shí)提供更多的靈活性。您可能想要分享您商店背后的故事，提供有關(guān)您產(chǎn)品的背景信息，或者介紹幕后工作的人員。

在開(kāi)始撰寫之前，最好為您的文章制定一個(gè)計(jì)劃。您想分享什么信息？您的文章的主要目標(biāo)是什么？如果您剛開(kāi)始寫博客，則可以使用以下博客模板來(lái)開(kāi)始撰寫第一篇博客文章。

禮品指南博客文章

禮品指南非常適合提醒您的受眾節(jié)日季即將到來(lái)，以及您的產(chǎn)品會(huì)是很棒的禮品。這些文章可以通過(guò)多種方式為您的商店帶來(lái)流量。禮品指南可以成為可分享的愿望清單，您的受眾可以將其發(fā)送給朋友和家人，節(jié)日購(gòu)物者可以通過(guò)搜索引擎來(lái)查找它們。

下面是禮品指南文章的構(gòu)建方法。

標(biāo)題公式

從標(biāo)題開(kāi)始，為您的文章提供一些背景信息。例如，如果您銷售的正是祖母所需的產(chǎn)品，那么就將該信息放在標(biāo)題中。在博客文章標(biāo)題中包含受眾將有助于將您的內(nèi)容帶給需要它的人。以下是一些示例標(biāo)題創(chuàng)意：

• 針對(duì)特定受眾的節(jié)日禮品指南。例如，給媽媽的禮品指南。

• 針對(duì)某個(gè)年齡段的人的禮品創(chuàng)意。例如，給應(yīng)屆畢業(yè)生的 10 大禮品創(chuàng)意。

• 針對(duì)特定類型的人的禮品指南。例如，給最好的朋友的禮品指南。

簡(jiǎn)介

博客文章的第一段應(yīng)說(shuō)明博客文章的撰寫原因或主題。您可以通過(guò)一個(gè)問(wèn)題、故事或軼事，或者您認(rèn)為與您的受眾相關(guān)的任何信息進(jìn)行表述，例如：

• 讓您的受眾難以購(gòu)買的原因是什么？

• 您的受眾在尋找什么樣的禮品？

• 您的受眾最近對(duì)什么感興趣？

禮品創(chuàng)意

針對(duì)指南中的每個(gè)產(chǎn)品重復(fù)以下步驟：

• 產(chǎn)品圖片

• 產(chǎn)品詳細(xì)信息

• 產(chǎn)品名稱

• 產(chǎn)品價(jià)格

• 指向您商店中的產(chǎn)品的鏈接

• 有關(guān)什么使此產(chǎn)品成為受眾的絕佳選擇的簡(jiǎn)要說(shuō)明。

綜述博客文章

綜述文章是有關(guān)您社區(qū)感興趣的特定主題或活動(dòng)的資源集合。您可以使用綜述文章來(lái)增加商店的流量，而無(wú)需自己創(chuàng)建大量新內(nèi)容。

有關(guān)綜述文章的主題，請(qǐng)考慮您的理想客戶。有沒(méi)有什么會(huì)讓他們特別興奮或糾結(jié)？您可以撰寫一篇文章，為受眾提供他們可能需要或想要的所有資源。綜述文章非常適合此類內(nèi)容。

標(biāo)題公式

• 一些幫助您的受眾執(zhí)行某項(xiàng)操作的方法。例如，幫助學(xué)步幼兒發(fā)展社交技能的 10 種方法。

• 您的受眾可以執(zhí)行某項(xiàng)操作的方法。例如，整理餐具室的 15 種方法。

綜述文章的簡(jiǎn)介可以包括與資源列表相關(guān)的個(gè)人故事或軼事，以及博客文章的目標(biāo)。撰寫簡(jiǎn)介時(shí)，請(qǐng)回答以下問(wèn)題：

• 此綜述的適用對(duì)象是誰(shuí)？

• 您的受眾將從資源中了解到哪些內(nèi)容或獲取什么好處？

• 為什么您要分享的信息對(duì)您的受眾有價(jià)值？

資源

針對(duì)文章中的每個(gè)資源重復(fù)以下信息：

• 每個(gè)資源的圖片

• 指向每個(gè)資源的鏈接

• 每個(gè)資源的簡(jiǎn)短描述，例如為什么它是首選

• 每個(gè)資源的價(jià)格（如果適用）。

Creating blog posts

Blog posts let you provide insight into your store or products. Blog posts have a more conversational tone than a product listing or an email, and give you more flexibility when creating content. You might want to share the story behind your store, give some context about your products, or introduce the people that work behind the scenes.

Before you start writing, it's a good idea to have a plan for your post. What information do you want to share? What is the main goal of your post? If you're new to blogging, then you can use the following blog templates to get started on your first blog posts.

Gift guide blog posts

Gift guides are the perfect way to remind your audience that a holiday season is coming, and that your products make great gifts. These posts can bring traffic to your store in multiple ways. Gift guides can become a shareable list that your audience can send to friends and family, and they can be found through search engines by holiday shoppers.

Here's how to structure your gift guide post.

Title formulas

Start with a title that gives some context to your post. For example, if you're selling exactly what Grandma needs, put that information right in your title. Including your audience in your blog post title will help get your content to those that need it. Here are some sample title ideas:

• A holiday gift guide for a specific audience. For example, A Valentine's Day Gift Guide for Mom.

• Gift ideas for an age group. For example, 10 Great Gift Ideas for New Grads.

• A gift guide for a specific type of person. For example, A Gift Guide for your Best Friends.

Introduction

The first paragraph of your blog post should explain the reason or subject of your blog post. You can frame it as a question, a story or anecdote, or any information that you think would be relevant to your audience, such as:

• What makes your audience hard to shop for?

• What does your audience look for in a gift?

• What is your audience interested in these days?

Gift ideas

Repeat the following steps for each item in your guide:

• image of the product

• product details

• name of the product

• price of the product

• link to the product in your store

• brief description of what makes this product a great choice for the audience.

your Toddler Develop Social Skills.

Ways your audience can do an action. For example, 15 Ways to Organize Your Pantry.

The introduction to your roundup post can include personal stories or anecdotes relevant to the list of resources, as well as the goal of the blog post. When writing your introduction, answer the following questions:

• Who is this roundup for?

• What is your audience going to learn or benefit from the resources?

• Why is the information you're sharing valuable to your audience?

Resource

Repeat the following information for each resource in your post:

• an image for each resource

• a link to each resource

• a short description of each resource, such as why it's a top choice

• a price for each resource, if applicable.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。