產(chǎn)品頁(yè)面審核

Exchange 產(chǎn)品頁(yè)面有時(shí)會(huì)由 Exchange 團(tuán)隊(duì)進(jìn)行手動(dòng)審核。如果您的產(chǎn)品頁(yè)面需要審核，在您將產(chǎn)品頁(yè)面發(fā)布到 Exchange 之前，您會(huì)收到通知。

產(chǎn)品頁(yè)面審核最多可能需要五個(gè)工作日才能完成。Exchange 團(tuán)隊(duì)審核內(nèi)容包括：

• 您已包含促使銷(xiāo)售成功所需的所有信息。要確保您滿(mǎn)足此要求，請(qǐng)查看關(guān)于產(chǎn)品頁(yè)面中要包含的內(nèi)容的章節(jié)。

• 確保您的商店符合 Exchange 的所有賣(mài)家指南。

產(chǎn)品頁(yè)面審核完成后，您將收到一封，其中包含需要執(zhí)行的強(qiáng)制更改。您的產(chǎn)品頁(yè)面還會(huì)基于其包含的信息獲得完整性評(píng)分。

如果您的產(chǎn)品頁(yè)面獲得批準(zhǔn)，您將收到一封電子郵件通知，告知您現(xiàn)在可以與潛在買(mǎi)家進(jìn)行對(duì)話(huà)。

本頁(yè)相關(guān)主題

• 提高您的完整性評(píng)分

• 完整性評(píng)分是如何計(jì)算的？

• Exchange 產(chǎn)品頁(yè)面審核提示

提高您的完整性評(píng)分

發(fā)布產(chǎn)品頁(yè)面后，您可在 Exchange 應(yīng)用的控制面板選項(xiàng)卡中找到完整性評(píng)分。該完整性評(píng)分可幫助您確保產(chǎn)品頁(yè)面中所有的必填部分都已填寫(xiě)。雖然它不會(huì)影響產(chǎn)品頁(yè)面對(duì)買(mǎi)家的可見(jiàn)性，但產(chǎn)品頁(yè)面中的某些元素可以提升產(chǎn)品頁(yè)面的效果。將這些內(nèi)容添加到產(chǎn)品頁(yè)面將提升您的完整性評(píng)分，幫助引導(dǎo)您的產(chǎn)品頁(yè)面更快地找到買(mǎi)家。

總體而言，提高您的產(chǎn)品頁(yè)面評(píng)分不僅僅涉及完成產(chǎn)品頁(yè)面表單的每個(gè)部分。最重要的是包含盡可能多的信息，并花時(shí)間在每個(gè)部分提供準(zhǔn)確全面的詳細(xì)信息。如果您遵循這些提示，您將發(fā)現(xiàn)評(píng)分提高，并因而收到來(lái)自潛在買(mǎi)家的更多詢(xún)問(wèn)。

完整性評(píng)分是如何計(jì)算的？

影響此評(píng)分的因素有很多。提高此評(píng)分的最佳方式就是創(chuàng)建完整的產(chǎn)品頁(yè)面。只需注意一下細(xì)節(jié)，并花些時(shí)間來(lái)創(chuàng)建完整產(chǎn)品頁(yè)面即可。雖然創(chuàng)建包括買(mǎi)家所重視的所有信息的完整產(chǎn)品頁(yè)面看起來(lái)是個(gè)很艱巨的任務(wù)，但是事實(shí)證明您所花費(fèi)的時(shí)間是值得的。包含此次銷(xiāo)售中涉及的資產(chǎn)（例如，自定義域名和賬戶(hù)）也有助于提高完整性評(píng)分。事實(shí)證明，評(píng)分較高的產(chǎn)品頁(yè)面可以加快售出速度。

您的說(shuō)明

在決定聯(lián)系賣(mài)家或提供報(bào)價(jià)之前，潛在買(mǎi)家會(huì)仔細(xì)閱讀您的產(chǎn)品頁(yè)面說(shuō)明。該說(shuō)明用于介紹您的業(yè)務(wù)故事、成功原因以及出售原因的相關(guān)信息。有關(guān)其他內(nèi)容，請(qǐng)參閱針對(duì) Exchange 產(chǎn)品頁(yè)面的最佳做法。Exchange 建議您在整個(gè)產(chǎn)品頁(yè)面中至少使用 1,000 字來(lái)描述您的商店。

“為何經(jīng)營(yíng)此商店”部分

此部分非常重要，因?yàn)樗粌H可以讓潛在買(mǎi)家更好地了解您商店背后的靈感，還可以了解您是怎樣的賣(mài)家。您可以寫(xiě)下選擇所售產(chǎn)品的原因、開(kāi)商店的目標(biāo)以及目標(biāo)市場(chǎng)和目標(biāo)利基市場(chǎng)。

在所有其他書(shū)面字段中添加至少 5 個(gè)句子

產(chǎn)品頁(yè)面表單中可能有大量的簡(jiǎn)短問(wèn)題，但每個(gè)問(wèn)題對(duì)潛在買(mǎi)家都十分重要。

添加指向社交媒體賬戶(hù)的鏈接

如果您的銷(xiāo)售內(nèi)容中包含社交媒體賬戶(hù)，請(qǐng)務(wù)必添加指向該賬戶(hù)的鏈接。提供這些鏈接會(huì)增加您的完整性評(píng)分，并可能增加決定與您聯(lián)系的買(mǎi)家的數(shù)量。

包含利潤(rùn)的相關(guān)信息

潛在買(mǎi)家對(duì)您的商店最關(guān)心的問(wèn)題之一在于它是否能帶來(lái)利潤(rùn)。無(wú)論是您的盈利非常可觀(guān)還是每月只能從銷(xiāo)售中賺取少量利潤(rùn)，所有技能水平的買(mǎi)家都想先了解此信息，然后再聯(lián)系您。

Exchange 產(chǎn)品頁(yè)面審核提示

• 請(qǐng)確保您的數(shù)字符合情理。在提交產(chǎn)品頁(yè)面以供審核前，請(qǐng)仔細(xì)檢查所有統(tǒng)計(jì)信息、數(shù)字和成本。仔細(xì)計(jì)算您的每月利潤(rùn)率，并確保您的關(guān)注者計(jì)數(shù)準(zhǔn)確無(wú)誤。

• 將所有費(fèi)用包含在費(fèi)用列表中。這包括付費(fèi)應(yīng)用、域名和用于廣告的資金。請(qǐng)務(wù)必將這些數(shù)字納入您每月的平均利潤(rùn)計(jì)算中。您還應(yīng)包括已卸載的所有已付費(fèi)應(yīng)用和已停止的付費(fèi)廣告，以便讓買(mǎi)家準(zhǔn)確了解他們可能需要花費(fèi)的費(fèi)用。

• 將付費(fèi)應(yīng)用的成本與訂閱成本分開(kāi)，以便買(mǎi)家了解哪些費(fèi)用為可選內(nèi)容。

• 在完成銷(xiāo)售之前，請(qǐng)為所有訂單發(fā)貨，包括在出售您的商店時(shí)所下的訂單。

• 如果 已向您請(qǐng)求任何身份驗(yàn)證文檔，那么您必須滿(mǎn)足此請(qǐng)求，然后您的產(chǎn)品頁(yè)面才能獲得批準(zhǔn)。

• 請(qǐng)確保您的地點(diǎn)已由 Escrow.com 批準(zhǔn)。

• 使用您最熟悉的語(yǔ)言編寫(xiě)您的產(chǎn)品頁(yè)面。如果您在尋找會(huì)說(shuō)某種語(yǔ)言的，請(qǐng)考慮使用該語(yǔ)言編寫(xiě)產(chǎn)品頁(yè)面。

• 為買(mǎi)家提供切合實(shí)際的售后支持。包括結(jié)束日期和提供支持的方法，例如，通過(guò)電話(huà)或電子郵件提供 6 個(gè)月的支持。請(qǐng)不要提供“終生支持”，要求公司中的合作關(guān)系或股權(quán)，或表示您將收取持續(xù)支持費(fèi)。

• 在賬戶(hù)設(shè)置中使用您的全名。如果當(dāng)前有多人在經(jīng)營(yíng)在線(xiàn)商店，并且將主名稱(chēng)設(shè)置為類(lèi)似于后臺(tái)的內(nèi)容，則應(yīng)將其更改為所有者的真實(shí)姓名，以免出現(xiàn)任何混淆。

• 請(qǐng)勿在產(chǎn)品頁(yè)面中包含任何其他個(gè)人聯(lián)系信息。這包括電話(huà)號(hào)碼、WhatsApp 號(hào)碼和 Skype 名稱(chēng)。

• 請(qǐng)勿復(fù)制任何其他 Exchange 產(chǎn)品頁(yè)面，包括您已創(chuàng)建的其他清單。

• 請(qǐng)勿在產(chǎn)品頁(yè)面中推廣任何其他服務(wù)，或向買(mǎi)家發(fā)送后續(xù)消息。

• 在列出待售的商店前支付所有未結(jié)發(fā)票。

• 如果您不包括 logo、照片或自定義域名等資產(chǎn)，請(qǐng)務(wù)必聲明這一點(diǎn)并說(shuō)明原因。

備注：有關(guān)詳細(xì)信息，請(qǐng)參閱我們關(guān)于創(chuàng)建 Exchange 產(chǎn)品頁(yè)面時(shí)應(yīng)包含的內(nèi)容的指南

Listing reviews

Occasionally, Exchange listings are subject to manual review by the Exchange team. If your listing needs review, you'll be notified before publishing your listing on Exchange.

Listing reviews can take up to five business days to complete. The Exchange team review includes:

• You've included all the information that you need to make your sale successful. To be certain that you meet this requirement, please see the section about what to include in your listing.

• Making sure that your that business meets all of Exchange's seller guidelines.

After your listing has been reviewed, you'll receive an email with the mandatory changes that need to be made. Your listing is also assigned a Completeness Score based on the information that it contains.

If your listing is approved, you'll receive an email notification letting you know that you can now pursue conversations with potential buyers.

On this page

• Improving your Completeness Score

• How is the Completeness Score calculated?

• Exchange listing review tips

Improving your Completeness Score

Your Completeness Score can be found in the Dashboard tab of the Exchange app after you've published your listing. The Completeness Score helps you to make sure that all necessary sections of your listing are filled out. Although it does not affect how visible the listing will be to buyers, some elements of listings tend to make them more successful. Adding these to your listing will increase your Completeness Score, which helps guide your listing towards finding a buyer more quickly.

Overall, improving your listing score involves more than just completing each section of the listing form. What's most important is including as much information as you can and taking the time to provide accurate and thorough details in each section. If you follow these tips, you'll see your score increase which will result in more inquiries from potential buyers.

How is the Completeness Score calculated?

There are many different factors that contribute to this score. The best way to improve it is to create a thorough listing. It will simply require some attention to detail and taking the time to create a thorough listing. Although creating a complete listing with all the information that's important to buyers may seem daunting, it will prove to be worth your time. Including assets in the sale, such as a custom domain and social media accounts, also helps to increase the Completeness Score. Listings with a higher score are proven to sell quicker.

Your description

Potential buyers do read your listing's description very closely before making the decision to contact or make an offer. The description is intended for information about the story of your business, what makes it successful, and why you're selling. For other ideas, see Best practices for Exchange listings. Exchange recommends at least 1,000 words total throughout your listing to help describe your business.

The Why you Started section

This section is important because it allows potential buyers to get a better understanding not only about the inspiration behind your business, but it also about you as the seller. You can write about why you chose the products you're selling, what your goal was for starting the business, and the market or niche you're targeting.

Add at least 5 sentences to all other written fields

It might seem like there are quite a few shorter questions involved in the listing form, but each question is important to potential buyers.  

Add links to your social media accounts

If you're including a social media account in the sale, then be sure to add links to the accounts that are included. Having these links present increases your Completeness Score and could potentially increase the number of buyers who decide to contact you.

Include information about your profits

One of the most important questions potential buyers will have about your business is whether it's profitable. Whether you've been extremely profitable, or simply making a small amount each month from your sales, buyers of all skill levels want to have this information before contacting you.

Exchange listing review tips

• Make sure your numbers add up. Double check all of your stats, figures, and costs before you submit your listing for review. Carefully calculate your monthly profit margin and make sure your social media follower counts are accurate.

• Include all expenses in the Expenses list. This includes paid apps, domains, and money spent on advertisements. Be sure to factor these numbers into your average monthly fit calculations. You should also include all paid apps that have been uninstalled and paid ads that have been stopped to give the buyer an accurate sense of what they might need to spend.

• Separate the cost of paid apps from your subscription cost so buyers understand which expenses are optional.

• Fulfill all orders, including those that come in while your business is up for sale, before finalizing the sale.

• If Shopify has requested any identification documentation from you, then you must fulfill this request before your listing can be approved.

• Make sure your location is approved by Escrow.com.

• Write your listing in the language that you are most comfortable with. If you are looking for a buyer that speaks a certain language, then consider writing the listing in that language.

• Offer realistic post-sale support to your buyers. Include an end date and the method in which support will be provided, for example, offer support by phone or email for 6 months. Do not offer a "lifetime support," ask for a partnership or equity in the company, or say that you will charge for continued support.

• Use your full name in your account settings. If there are currently multiple people running the online store and the main name is set to something like Admin, then it should be changed to an owner's real name to avoid any confusion.

• Don't include any additional, personal contact information in your listing. This includes phone numbers, WhatsApp numbers, and Skype names.

• Don't duplicate of any other Exchange listing, including other listings you have already created.

• Don't promote any other services in your listing, or subsequent messages to buyers.

• Pay all outstanding invoices before listing your business for sale.

• If you aren't including assets such as logos, photos, or a custom domain, then make sure you state this and explain why.

特別聲明：以上文章內(nèi)容僅代表作者本人觀(guān)點(diǎn)，不代表ESG跨境電商觀(guān)點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。