Shopify在Exchange的商店類(lèi)型以及商店產(chǎn)品頁(yè)面介紹-ESG跨境

商店類(lèi)型分類(lèi)

在您發(fā)布產(chǎn)品頁(yè)面后，Exchange 會(huì)自動(dòng)將您的產(chǎn)品頁(yè)面放入可向合適的客戶(hù)產(chǎn)生最高曝光度的商店類(lèi)型類(lèi)別中。

如果您的已核實(shí)銷(xiāo)售額（通過(guò) 獲得的銷(xiāo)售額）超過(guò) 100 美元，您可以選擇您的產(chǎn)品頁(yè)面的行業(yè)類(lèi)型。收入會(huì)在每月初在 Exchange 市場(chǎng)產(chǎn)品頁(yè)面中更新。這些行業(yè)包括時(shí)裝和服飾、電子產(chǎn)品和小配件、健康和美容等。如果您的商店收入不足 100 美元，您將無(wú)法為商店選擇行業(yè)。

除了“行業(yè)”類(lèi)別外，您的產(chǎn)品頁(yè)面還會(huì)自動(dòng)列入許多其他類(lèi)別中。以下是您的商店可能出現(xiàn)在其中的類(lèi)別以及在這些類(lèi)別中顯示的條件。

備注：您的產(chǎn)品頁(yè)面會(huì)被放入所有適用類(lèi)別中。如果您符合多個(gè)類(lèi)別的要求，系統(tǒng)會(huì)將您自動(dòng)放入這些類(lèi)別。

新開(kāi)商店

新開(kāi)商店是指已核實(shí)銷(xiāo)售額（通過(guò) Shopify 獲得的銷(xiāo)售額）低于 100 美元，且最高銷(xiāo)售價(jià)格不超過(guò) 10,000 美元的任何商店。如果您的商店屬于這種情況，則您在創(chuàng)建產(chǎn)品頁(yè)面時(shí)將無(wú)法選擇行業(yè)。這是 Exchange 上最受歡迎的類(lèi)別，列入此類(lèi)別將為您的產(chǎn)品頁(yè)面提供大量曝光度并增加出售機(jī)會(huì)。

代發(fā)貨

如果您的在線商店安裝了代發(fā)貨應(yīng)用，則會(huì)自動(dòng)歸入 Exchange 上的“代發(fā)貨”類(lèi)別。代發(fā)貨應(yīng)用包括 DSers、Spocket、Modalyst 等。即使您的商店可能并未將這些應(yīng)用作為主要的方式，它們也仍會(huì)顯示在代發(fā)貨類(lèi)別下，對(duì)于尋找配備代發(fā)貨服務(wù)的商店的買(mǎi)家，這會(huì)有所幫助。

成立已久的商店

如果您的商店收入超過(guò) 20,000 美元，您的產(chǎn)品頁(yè)面會(huì)添加到成立已久的商店類(lèi)別?？蛻?hù)瀏覽此類(lèi)別時(shí)，他們還可以根據(jù)行業(yè)類(lèi)型篩選所選內(nèi)容，行業(yè)類(lèi)型在創(chuàng)建產(chǎn)品頁(yè)面時(shí)進(jìn)行選擇。

按需打印

已安裝按需打印應(yīng)用（如 Printful 或 Teelaunch）的商店將自動(dòng)列入此類(lèi)別。這使有興趣經(jīng)營(yíng)按需打印業(yè)務(wù)的客戶(hù)能夠知道您的產(chǎn)品頁(yè)面適合他們。

庫(kù)存

如果您已選擇將實(shí)物庫(kù)存一同出售這一選項(xiàng)，您的產(chǎn)品頁(yè)面就會(huì)出現(xiàn)在“庫(kù)存”類(lèi)別中。此選項(xiàng)在創(chuàng)建產(chǎn)品頁(yè)面時(shí)進(jìn)行選擇。

合作伙伴商店

任何由合作伙伴構(gòu)建但尚未由單獨(dú)的店主管理的商店都將被列入“合作伙伴商店”類(lèi)別。合作伙伴包括 Shopify 合作伙伴計(jì)劃中的專(zhuān)業(yè)設(shè)計(jì)師、開(kāi)發(fā)人員、營(yíng)銷(xiāo)人員和網(wǎng)紅。這些商店的不同之處在于，它們具有開(kāi)始銷(xiāo)售所需的一切設(shè)置，并且專(zhuān)為那些尋找現(xiàn)成在線商店的人而打造。這些商店除了創(chuàng)建它的合作伙伴之外沒(méi)有其他所有者。

從類(lèi)別中刪除產(chǎn)品頁(yè)面

無(wú)法更改產(chǎn)品頁(yè)面顯示時(shí)所在的類(lèi)別。Exchange 設(shè)計(jì)了此系統(tǒng)，旨在盡可能多地向潛在客戶(hù)展示所有產(chǎn)品頁(yè)面。如果您認(rèn)為自己的頁(yè)面不屬于某個(gè)類(lèi)別，則最好使用描述來(lái)讓客戶(hù)了解您的業(yè)務(wù)類(lèi)型。

精選和推廣的清單

Exchange 上的精選位置每次只能顯示有限數(shù)量的產(chǎn)品頁(yè)面。一次可在精選位置顯示每個(gè)類(lèi)別的一至三個(gè)高質(zhì)量產(chǎn)品頁(yè)面，少數(shù)產(chǎn)品頁(yè)面會(huì)顯示在主頁(yè)上。顯示在精選位置的商店會(huì)經(jīng)常輪換，以便向每天使用 Exchange 的數(shù)千名買(mǎi)家呈現(xiàn)高質(zhì)量的產(chǎn)品頁(yè)面。

精選產(chǎn)品頁(yè)面不是手動(dòng)選擇的。Exchange 使用一種工具，該工具可自動(dòng)選擇頂級(jí)產(chǎn)品頁(yè)面并將其放置在市場(chǎng)上的精選推薦位置。此工具會(huì)分析產(chǎn)品頁(yè)面中是否包含對(duì)客戶(hù)較為重要的信息，并且會(huì)考慮查看產(chǎn)品頁(yè)面并與其交互的客戶(hù)人數(shù)。

提高獲得推薦的機(jī)會(huì)

在 Exchange 上銷(xiāo)售商店的每位賣(mài)家都希望其產(chǎn)品頁(yè)面獲得推薦，但是空間是有限的，不是每個(gè)產(chǎn)品面都可以得到推廣。但是，您可以對(duì)產(chǎn)品頁(yè)面做出更改，從而大大提高獲得推薦的機(jī)會(huì)。

以下建議可幫助您創(chuàng)建可吸引客戶(hù)關(guān)注的高質(zhì)量產(chǎn)品頁(yè)面：

• 在產(chǎn)品頁(yè)面描述中至少包括 280 個(gè)字詞。請(qǐng)務(wù)必使用說(shuō)明準(zhǔn)確描述您的企業(yè)和出售原因。如果在考慮產(chǎn)品頁(yè)面描述中要包含的內(nèi)容時(shí)需要幫助，請(qǐng)嘗試閱讀關(guān)于產(chǎn)品頁(yè)面中要包含的內(nèi)容的文章。

• 列出后，請(qǐng)不要放棄訂單發(fā)貨和常規(guī)經(jīng)營(yíng)活動(dòng)。盡可能繼續(xù)銷(xiāo)售產(chǎn)品。

• 為您的在線商店注冊(cè)自定義域名并將其包含在銷(xiāo)售內(nèi)容中。

• 讓客戶(hù)了解您出售內(nèi)容中包含的所有其他資產(chǎn)。例如賬戶(hù)、產(chǎn)品照片、售后的個(gè)人支持等。

• 向您的清單中上傳優(yōu)質(zhì)照片?？梢陨蟼饕粡?jiān)诰€商店的屏幕截圖，不過(guò)上傳更多屏幕截圖會(huì)更好。

Exchange 每天都會(huì)更新精選商店，以展示新的高質(zhì)量產(chǎn)品頁(yè)面。Exchange 還會(huì)每周發(fā)送電子郵件，推廣一些客戶(hù)當(dāng)下搜索的精選產(chǎn)品頁(yè)面。Exchange 目前不提供付費(fèi)推廣產(chǎn)品頁(yè)面的選項(xiàng)，成為精選產(chǎn)品頁(yè)面是免費(fèi)的。

在列出商店的同時(shí)銷(xiāo)售產(chǎn)品

在列出的同時(shí)還在繼續(xù)達(dá)成銷(xiāo)售的商店，在 Exchange 上售出的可能性更大。這可以向買(mǎi)家展示商店依然處于活躍狀態(tài)且運(yùn)營(yíng)情況良好，使其對(duì)買(mǎi)家更具吸引力。對(duì)于在您是所有者期間達(dá)成的銷(xiāo)售訂單，您有責(zé)任完成發(fā)貨。

在列出企業(yè)時(shí)，您無(wú)法將其關(guān)閉

您的商店需要處于開(kāi)放狀態(tài)并且使用付費(fèi)套餐才能在 Exchange 上銷(xiāo)售。這樣，潛在買(mǎi)家才仍然可以訪問(wèn)您的網(wǎng)站，以決定他們是否愿意購(gòu)買(mǎi)。在列出商店的同時(shí)，您還可以繼續(xù)達(dá)成銷(xiāo)售，這有助于增加售出機(jī)會(huì)。

刪除 Exchange 產(chǎn)品頁(yè)面

如果您決定停止在 Exchange 上列出并銷(xiāo)售自己的企業(yè)，可以按照以下步驟刪除您的產(chǎn)品頁(yè)面：

1. 登錄您的 Shopify 賬戶(hù)并轉(zhuǎn)至應(yīng)用。

2. 點(diǎn)擊 Exchange 市場(chǎng)應(yīng)用。

3. 點(diǎn)擊產(chǎn)品頁(yè)面選項(xiàng)卡。

4. 點(diǎn)擊取消發(fā)布按鈕并確認(rèn)。

如果您決定將來(lái)再次發(fā)布產(chǎn)品頁(yè)面，您的產(chǎn)品頁(yè)面數(shù)據(jù)將會(huì)保存。如果您決定不在 Exchange 上銷(xiāo)售商店，并且關(guān)閉了商店，則系統(tǒng)會(huì)自動(dòng)將您的產(chǎn)品頁(yè)面取消發(fā)布。

備注：如果您已售出商店，您的產(chǎn)品頁(yè)面會(huì)自動(dòng)移動(dòng)到已售出的商店部分。

Business type categories

After you publish your listing, Exchange automatically places your listing into business type categories that might give your listing the most visibility for the right customers.

If you have made more than $100 USD in verified sales (sales made through Shopify), then you can choose your listing's industry type. The revenue is updated in the Exchange Marketplace listing at the beginning of every month. These industries include Fashion & Apparel, Electronics & Gadgets, Health & beauty, and so on. If your business has made less than $100 USD in revenue, then you can't select an industry for your business.

In addition to Industry, your listing is automatically placed in many other categories. Here are the categories your business might appear in and what qualifies it to display in these categories.

. The businesses that are featured are rotated often in order to give quality listings exposure to the thousands of customers who use Exchange each day.

Featured listings are not chosen manually. Exchange uses a tool that automatically selects top listings to place in featured spots on the marketplace. This tool analyzes your listing for information that is important to our customers and takes into account the number of customers who are viewing and engaging with your listing.

Improving your chance of being featured

Everyone selling their business on exchange hopes to get their listing featured, but with limited space, not every listing can be promoted. However, there are changes that you can make to your listing that greatly improve your chances of getting featured.

The following suggestions are to help you create a quality listing that grabs the attention of customers:

• Include at least 280 words in your listing's description. It's important to use the description to accurately describe your business and reason for selling. If you're looking for help thinking of what to include in your listing's description, try reading our article on what to include in your listing.

• Try not to abandon order fulfillment & usual business operations as soon as you list. Keep your sales up if you can.

• Have a custom domain registered with your online store and include this in the sale.

• Let customers know all other assets you're including. This can be social media accounts, product photos, personal support after the sale etc.

• Upload quality photos to your listing. A screenshot of your online store is great, but uploading additional screenshots is even better.

Featured businesses are updated each day to display new high-quality listings. Exchange also sends a weekly email promoting a handful of curated business listings that people are currently searching. Exchange doesn't currently have the option to pay to have your listing promoted, getting featured is free.

Making sales while your business is listed

Businesses that continue to make sales while listed for sale on Exchange have a higher chance of selling. This demonstrates to customers that the business is still active and healthy, making it all the more appealing to buy. You are responsible for fulfilling all sales made while you are the owner.

You cannot close a business while it is listed

Your business needs to be open and on a paid plan to sell on Exchange. This way, potential customers can still visit your website to decide if they'd like to buy it. It also allows you to continue making sales while you have your business listed, helping you increase your chances of selling.

Remove your Exchange listing

If you've decided that you'd no longer like to have your business listed for sale on Exchange, you can follow these steps to remove your listing:

1. Log into your Shopify account and head to your Apps.

2. Click the Exchange Marketplace app.

3. Click the Listing tab.

4. Click the Unpublish button and confirm.

Your listing data is saved in case you decide to publish your listing again in the future. If you decide not to sell your business on Exchange, and you close your business, then your listing is unpublished automatically.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。