wish平臺(tái)ProductBoost活動(dòng)被扣費(fèi)但銷量卻沒有增加？-ESG跨境

問：為什么我的產(chǎn)品沒有曝光量？

答： 對(duì)曝光量不做保證，并對(duì)是否展示某個(gè)產(chǎn)品、分配多少曝光量、在哪里展示產(chǎn)品以及展示給哪些用戶保留最終的權(quán)利。選擇物美價(jià)廉的產(chǎn)品、設(shè)置較高的預(yù)算并選擇合適的可選關(guān)鍵詞可以增加產(chǎn)品得到展示的可能性，但并不能保證一定會(huì)得到展示。

問：為什么推廣活動(dòng)被扣費(fèi)但銷量卻沒有增加？

答：ProductBoost 不保證銷量。如果沒有銷量或者銷量很少，這意味著 Wish 用戶不認(rèn)為您的產(chǎn)品“有吸引力”。您應(yīng)該重點(diǎn)考慮如何選擇更好的產(chǎn)品、提供更優(yōu)惠的價(jià)格以及在預(yù)算上多下功夫。

問：為什么推廣活動(dòng)啟動(dòng)后我的產(chǎn)品曝光量沒有變化甚至下降了？

答：Wish 通過一個(gè)復(fù)雜的優(yōu)化引擎決定為某個(gè)產(chǎn)品分配多少曝光量。ProductBoost 可能無法逆轉(zhuǎn)產(chǎn)品的整體自然下降趨勢(shì)，因此無法保證曝光量。

Others

Q: Why are there no impressions for my product?

A: There is no impression guarantee, and Wish reserves the ultimate right regarding whether or not to show a product, how many impressions to give, and where and to which users those products are shown to. Choosing a good product with good price, setting a high budget, and optional keywords can increase the probability for a product to be shown, but there is no guarantee.

Q: Why did my sales not increase even though my campaign ran and I was charged for it?

A: There is no sales guarantee for ProductBoost. If you got no/little sales, this means Wish users did not find your products "attractive." You should focus on choosing better products, providing better prices, and exploring more on budget.

Q: Why did my impressions remain the same/drop after my campaign launched?

A: Wish has a complex optimization engine to decide how many impression to give for a given product. ProductBoost might not be able to revert an overall, natural downtrend of a product, and there is no impression guarantee.   

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。