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wish平臺(tái)ProductBoost活動(dòng)如何選擇合適的產(chǎn)品？

wish觀察

2022-03-26

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wish平臺(tái)ProductBoost活動(dòng)如何選擇合適的產(chǎn)品？

問：哪些產(chǎn)品最適合 ProductBoost？

答：通常商戶平臺(tái)建議選擇銷量潛力巨大質(zhì)量又好的產(chǎn)品，包括：

a) 在其他平臺(tái)上獲得成功的產(chǎn)品

b) 需求旺盛的熱門季節(jié)性產(chǎn)品

c) Wish商戶平臺(tái)平臺(tái)上沒有的、讓 Wish 用戶覺得“新鮮”的產(chǎn)品

d) 您專營的并且具有競(jìng)爭(zhēng)優(yōu)勢(shì)的產(chǎn)品（即出色的領(lǐng)域知識(shí)、優(yōu)惠的價(jià)格和更好的質(zhì)量）

問：如果產(chǎn)品售罄會(huì)怎樣？仍會(huì)向我收取曝光費(fèi)嗎？

答：wish商戶平臺(tái)會(huì)過濾掉缺貨 (OOS) 產(chǎn)品，當(dāng)您的產(chǎn)品售罄后，wish商戶平臺(tái)將不再向用戶展示該產(chǎn)品，因此不會(huì)再向您收取曝光費(fèi)。

問：推廣活動(dòng)里應(yīng)添加多少產(chǎn)品？越多越好嗎？

答：建議在您的預(yù)算足以支付的范圍內(nèi)添加適當(dāng)數(shù)量的產(chǎn)品。如果您的店鋪沒有太多預(yù)算限制，則可以設(shè)置高預(yù)算，添加更多的產(chǎn)品。預(yù)算較少的店鋪應(yīng)專注于選擇具有競(jìng)爭(zhēng)優(yōu)勢(shì)的產(chǎn)品。如果預(yù)算只有20美元，則不要提交200種產(chǎn)品。有一條經(jīng)驗(yàn)法則就是：您的預(yù)算要足夠每周為每種產(chǎn)品分配至少幾萬次曝光量。

問：可以在推廣活動(dòng)進(jìn)行期間更換產(chǎn)品嗎？如果我弄錯(cuò)了產(chǎn)品怎么辦？

答：很遺憾，不能更換。推廣活動(dòng)啟動(dòng)后，必須運(yùn)行一段時(shí)間。如果弄錯(cuò)了產(chǎn)品，最簡(jiǎn)單的方法是將其標(biāo)記為已售罄。這樣可以最大程度減少您的損失。

Choosing the Right Products
Q: What products are most suitable for ProductBoost?
A: In general, we encourage good quality products with a lot of sales potential. This includes:
a) products that see success on other platforms
b) trending, in-season products with a lot of demand
c) products that our platform does not have, products that are “fresh” to Wish users
d) products that you are specialized in and have a competitive edge (i.e., good domain knowledge, better price and quality)
Q: What happens if a product is sold out? Will I still be charged for impression fees?
A: We filter out of stock (OOS) products, after your product is sold out, we will no longer show user this product, and hence you won't be charged for impression fee anymore.
Q: How many products should I submit for my campaign? Is it the more products, the better?
A: We suggest to submit products that you can be reasonably covered by your budget. If your store does not have as much of a budget constraint, you can submit more products with a large budget. For stores with smaller budgets, you will want to focus on products that you have a competitive edge. Do not submit 200 products if your budget is only $20. A rule of thumb is that your budget should allow you to allocate at least tens of thousands of impressions per product per week.
Q: Can I change a product during the middle of a campaign? What if I made a mistake?
A: Unfortunately, no. Once a campaign is live, it will remain fixed for a certain time. If you made a mistake, the easiest way is to mark the product sold out. This way can minimize your loss.