is there a threshold for Amazon's cross-border e-commerce? Can i-ESG跨境

everyone is curious about a question. Can newcomers Xiaobai do a good job in cross-border e-commerce? Next, let's see if Amazon has a threshold for cross-border e-commerce.

first of all, we need computer operation ability to do cross-border e-commerce. We can't manage store backstage and other related functions with mobile phones as in China. In addition, in order to prevent Association, we also need to buy VPS (the problems of association will be shared later). They all need computer operation.

second language ability, because the customers we face are foreign buyers, so we still need to master the basic grammar. Although we can translate other languages with one click now, it is relatively stiff after all, and it is the best way to understand English.

third choice thinking, there is an old saying in Amazon's operation:" seven choices, three operations " It can be seen how important the selection is. If the category selection is not good, it will directly affect the sales volume of the store

Fourth, data analysis, we need to analyze the entire Amazon market environment, including: selection, keyword search, how to effectively improve the exposure of five lines, etc.

fifth, logical thinking ability, analyze the shopping habits of foreign markets, and sell different products for different sites, It can improve the order issuing efficiency and browsing volume

so at present, there is still a certain threshold for cross-border e-commerce. If the above factors are clear, friends who want to enter the industry can start Amazon stores.

can individuals do cross-border e-commerce? Next, I'll show you that the account type of Amazon stores is

at present, the accounts registered by Chinese sellers on Amazon are divided into three types:

1: personal self registered account

2: the company's global store account

3: the American company account

1: personal self registration account

the general idea of personal self registration account is to register the seller's account on Amazon platform with personal ID card (four sites in the United States, Canada, Mexico and Japan can apply for self registration through personal data, and other sites cannot apply)

the registration process is simple. You need to provide personal ID card and dual currency credit card (credit card with visa or Mastercard logo on the card surface) to register

2: the company's global store account

sellers can apply for registration with companies in mainland China, Hong Kong and Singapore. At the application stage, there is a special customer service docking guidance zc07220217 of Amazon China investment promotion team to assist in the application of account number. The core materials required for opening a global store account include: the company's business license, dual currency credit card (preferably legal person)

passport (required by European station, if not, ID card account can be replaced), address Certificate (statement of public utilities such as water, electricity and gas), bank statement of corporate account (required by European station, not required by North America station and Japan station)

3: U.S. local company account

the U.S. local company account is an account registered with the U.S. local company as the main body, and needs a U.S. local company, dual currency credit card, etc

two levels of seller account number:

1: individual seller (individual level)

the account does not have the function of batch operation in the actual operation. It cannot download order data reports, use various promotion tools in the station, and the products published do not have a shopping cart (buy box) zc07220217. Amazon cannot use Amazon's FBA. Although Amazon does not charge monthly store rent for individual sellers, Amazon will charge a product publishing fee of US $0.99 for individual sellers to publish a product.

2: professional seller (professional level)

in the actual operation, the account can batch operate the products and orders of the store, download the order data report, down payment details report, store flow data report, etc. in the operation, you can use the on-site advertising, promotion, second kill and other promotion tools provided by the platform. Professional sellers can take the initiative to increase the sales of the store through various promotion tools and methods. In addition, the products in the store of professional sellers can be produced by production The performance of the product is obtained from the shopping cart automatically allocated by the system. According to the data, more than 87% of the sales on Amazon platform are orders generated through the gold shopping cart. Therefore, the significance is self-evident

to sum up: both individuals and enterprises can open stores on Amazon ~

pay attention to Xiaobian. Send Amazon to get online tutorials for free ~

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。