the international station is an overseas e-commerce model, similar to the domestic chengchengtong, and it is also a B2B e-commerce model. At the international station, the traditional foreign
the international station is an overseas e-commerce mode, which is similar to the domestic chengchengtong and also a B2B e-commerce mode. At the international station, the traditional foreign trade mode is the main one. They settle foreign exchange through letters of credit and transport goods in containers. A transaction costs millions of dollars. Most of the suppliers or sellers of the international station are foreign trade enterprises or factories with export business. Most of the buyers are foreign buyers. At the same time, it also helps small and medium-sized enterprises expand international trade. It is based on the world's leading e-commerce trading platform among enterprises. By displaying and promoting suppliers' enterprises and products to overseas buyers, we can obtain trade opportunities and orders, constantly approach large international buyers, explore new trade opportunities, promote global trade exhibitions, and expand international trade forms in the face of export enterprises purchased by buyers
the advantages of the international station
enjoy a high reputation in the global enterprise B2B e-commerce and claim to be the world's largest business exchange community and online trading market. It is the fastest rising and most controversial of China's three B2B foreign trade platforms. At the same time, it has strong advertising and a large number of visits to the website. The service objects are mainly small and medium-sized enterprises with large domestic traffic, and the international station itself has a certain traffic. More comprehensive services to help members find buyers, suppliers and partners for online sales and purchase; Provide the latest macro and micro information, such as product library, company library, source of goods, procurement, agency, cooperation, recruitment, etc. Help customers find useful business information and make correct decisions; Establish brand for enterprise products; Provide instant messaging tools for customers. High quality customer service and sales service system, often providing on-site training and online training. Training details into sound can bring unimaginable enthusiasm to small and medium-sized enterprises. The member training system is also very mature, including wired training and online training. Increase the channels of contacting customers, so as to increase the opportunities of developing customers. After knowing the market information, we can know what kind of products the market needs from the customer's inquiry. Although the effect will certainly not be as good as the exhibition, after all, the exhibition is a face-to-face communication with guests
disadvantages of international stations
online payment also needs to establish a more perfect policy system, because online payment requires the development and maintenance of a system covering POS payment, mobile payment (wechat / Alipay), online payment and enterprise transfer, and the labor cost is very high, POS payment will involve the expenses of machines and tools / SIM, as well as the disadvantages of management and fund settlement, misappropriation, daily deposit and so on; At the same time, various payment channels need to pay high handling fees, and the platform needs to bear part or all of the costs. The service mode of the international station is based on the industrial chain. Online transaction is only a link of the international station and a part of the complete industrial chain. Only by fully and deeply understanding the pain points of and, can we formulate corresponding strategies to closely connect the transaction links with other parts, so as to make users willing to use online transactions. In the long run, online trading is necessary. The launch of a large number of items will increase the workload of the seller's salesperson / Finance / warehousing, and the procurement funds are huge. The heavy asset model caused by hasty logistics after-sales needs to be staffed from various posts, and the team size will become larger. At the same time, there are high requirements for the cash and capital turnover rate of merchants. Capital pressure, policy, market and other risks are the factors that the international station needs to consider and avoid at present. In addition, the terminal control is weak, and the end customer will recognize the seller rather than the platform. As buyers will send inquiries to several suppliers at the same time, the quality and price of these suppliers (factories and traders) are not unified, so suppliers hope to obtain customers at low prices. Therefore, most international station platforms have become the battlefield of vicious price war. For small and medium-sized enterprises, poor price competition leads to lower profits. At the same time, with the increase of domestic labor and raw material costs and lower and lower profits, many small and medium-sized enterprises began to encounter financial problems and had to explore other ways of survival and slowly give up the platform of the international station
original author: Tina Zeng
origin: bangyue
特別聲明:以上文章內(nèi)容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。
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