Chinese sellers class action Amazon! After 10 years of cross-bor-ESG跨境

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[Yibang power news] District Court for the Northern District of California, USA

a number of Chinese companies initiated class actions against Amazon on the title issue, shocking the whole industry

this is not a cat and mouse game, but a cross-border e-commerce defense war with open gun and live ammunition! Can the power of law stop sellers from crying

on the other hand, the spillover effect of Chinese sellers in Amazon began to converge slowly.

specifically, the market share of Chinese sellers on Amazon platform is facing the" first decline"in history. Some public opinion pointedly pointed out that the iteration of digital wave is accelerating," old love "is being abandoned by Amazon!

according to the data of marketplace pulse, the number of Chinese sellers among the top sellers of Amazon's third-party platform has been increasing in the past few years: from 16% to 22% in 2017, from 23% to 26% in 2018, from 26% to 33% in 2019, and from 35% to 42% in 2020. The proportion of Gmv generated by Chinese sellers also shows the same trend.

however, there was the first turning point in 2021 - the proportion of Chinese sellers in the top sellers of Amazon's third-party platform decreased from 40% at the beginning of the year to 38% at the beginning of September.

" a decline of two percentage points! " This is a powerful signal! It reflects the great changes in the entire cross-border e-commerce market - changes in the external competitive environment stimulate the accelerated alternation of old and new forces, and the Amazon platform seems to have a trend of "going to China as a seller"

it is certain that Amazon is still the base for the rapid growth of China's cross-border overseas merchants, but it is no longer the fertile land for creating the next Anker

at present, tens of thousands of sellers representing the old forces are being roasted in the flames, and what attitude will the new forces rise

on the other hand, the spillover effect of Chinese sellers in Amazon began to converge slowly.

specifically, the market share of Chinese sellers on Amazon platform is facing the" first decline"on the supply side!

it kills more than 3000 illegal accounts

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