jd.com joins hands with Google to overweight the overseas trip o-ESG跨境

on August 8, it is reported that JD global sales announced a cooperation with Google shopping to start a new e-commerce project

according to jd.com's global sales, jd.com is responsible for building and providing SaaS platform and establishing a platform system suitable for Chinese sellers' habits. Chinese sellers directly settle in jd.com and, under certain conditions, one click directly to Google platform; in terms of supply, jd.com will use its own self procurement and preparation ability to find products and brand suppliers most suitable for the North American market. The best-selling products of all well-known platforms will be directly sold Take the purchase into the product pool and prepare the goods for sale in the local warehouse in North America

it is understood that on June 18 last year, jd.com and Google announced that Google would invest $550 million in jd.com in cash. The two sides would form a broad strategic partnership to cooperate in the development of retail solutions in many regions around the world, including Southeast Asia, the United States and Europe

this year, the cooperation between the two sides began to be truly implemented. In March, JD began to sell some goods in the United States through Google's e-commerce platform. In this regard, Jingdong said that this is only an early test and has not been officially opened to the outside world

the cooperation with Google has always been regarded as a key step in JD's internationalization. In an open letter on June 18 last year, Jingdong CEO Liu qiangdong also said:"this cooperation (cooperation with Google) will officially mark the full departure of our internationalization strategy."

we believe that JD chose to cooperate with Google in going to sea, which is obviously based on its previous experience of good traffic brought by its cooperation with wechat. Xu Lei, Jingdong CMO, once said: "we have cooperated with Tencent for five years. At the first level entrance, we found that more than 50% of the visits every day are still new visitors."

Google has always been the leader in the global search engine market share. According to the latest global statistics of StatCounter, as of 2019nian7yue, Google's global search engine market share has reached an amazing 92.18%. At present, Google has more than 2 billion active users all over the world. Such a huge traffic pool can obviously provide a certain guarantee for JD's journey to the sea

however, slightly different from Tencent's cooperation, Google shopping, as an e-commerce infrastructure, is open to almost all retailers, including target, Wal Mart, home depot, Costco and other brands. It is unclear whether JD can take advantage of it.

secondly, Alibaba has long made a comprehensive layout of international e-commerce trade from Alibaba international station and express. In May, express opened its platform to overseas retailers for the first time, allowing small and medium-sized enterprises from Russia, Turkey, Italy and Spain to register and sell products on aliexpress website; in July, Alibaba announced that it would allow small American enterprises to sell on Alibaba website, further increasing the internationalization process of B2B.

meanwhile, according to Alibaba's latest financial report, Lazada and aliexpress had more than 120 million active consumers every year in the 12 months ended March 31, 2019, and express has begun to have a different influence in the world

not to mention that Amazon has long been a powerful global e-commerce enterprise with businesses covering many countries. According to the 2019 Fortune Global 500 list, Amazon ranked 13th with an operating revenue of US $232.887 billion, while JD ranked 139. In addition, in the North American market, eBay and Wish are obviously more familiar platforms for sellers and buyers than jd.com

finally, the downturn of the global trade and economic situation may hinder JD's journey to the sea. Coupled with the fierce competition among peers, JD's journey to the sea is full of challenges.

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