關(guān)于亞馬遜奧特萊斯

亞馬遜奧特萊斯正逐漸成為買(mǎi)家購(gòu)買(mǎi)高折扣減價(jià)商品、庫(kù)存積壓促銷(xiāo)商品和清倉(cāng)商品的理想之選。亞馬遜奧特萊斯的種類(lèi)豐富，涵蓋從汽車(chē)用品和電子產(chǎn)品到服裝、玩具等等各類(lèi)商品。

您可以在管理冗余庫(kù)存工具中查看亞馬遜奧特萊斯限時(shí)促銷(xiāo)推薦并創(chuàng)建促銷(xiāo)，在亞馬遜批準(zhǔn)后顯示在亞馬遜奧特萊斯頁(yè)面上。該解決方案可以很好地幫助您提高售出率、增加現(xiàn)金流、優(yōu)化庫(kù)存水平并降低總倉(cāng)儲(chǔ)費(fèi)。

亞馬遜奧特萊斯限時(shí)促銷(xiāo)如何運(yùn)作

賣(mài)家通過(guò)【管理冗余庫(kù)存】頁(yè)面的【創(chuàng)建清倉(cāng)促銷(xiāo)】部分提交最低折扣為 20% 的促銷(xiāo)優(yōu)惠，選定的促銷(xiāo)將會(huì)在兩周的固定時(shí)段內(nèi)顯示在亞馬遜奧特萊斯頁(yè)面上。使用亞馬遜奧特萊斯不收取額外費(fèi)用，僅收取標(biāo)準(zhǔn)配送費(fèi)用和銷(xiāo)售傭金。

要加入亞馬遜奧特萊斯，您必須擁有，并且整體評(píng)分至少為 3.5 星。

ASIN 必須滿(mǎn)足以下條件，才有資格顯示在亞馬遜奧特萊斯頁(yè)面上：

• 擁有在中心至少存放 90 天的庫(kù)存

• 現(xiàn)有庫(kù)存超過(guò) 10 件

• 有銷(xiāo)售歷史記錄

• 處于新品狀況

• 商品評(píng)分至少為 3 星或沒(méi)有評(píng)論

• 目前未注冊(cè)參與“訂購(gòu)省”計(jì)劃

• 目前未注冊(cè)參與其他促銷(xiāo)優(yōu)惠

• 在過(guò)去 60 天內(nèi)沒(méi)有參加過(guò)亞馬遜奧特萊斯限時(shí)促銷(xiāo)

• 遵守亞馬遜的政策和價(jià)格政策 。

管理冗余庫(kù)存頁(yè)面會(huì)根據(jù)買(mǎi)家需求和庫(kù)齡等因素，顯示亞馬遜推薦了哪些符合要求的商品加入亞馬遜奧特萊斯。對(duì)于亞馬遜奧特萊斯的推薦商品，【符合清倉(cāng)促銷(xiāo)條件】的消息會(huì)顯示在商品的當(dāng)前價(jià)格下方，并且【購(gòu)買(mǎi)按鈕價(jià)格】右側(cè)的下拉菜單會(huì)顯示【創(chuàng)建清倉(cāng)促銷(xiāo)】。

注意： 并非所有符合條件的商品都會(huì)獲得奧特萊斯推薦。我們會(huì)定期評(píng)估 ASIN 是否符合要求，因此您每天看到的推薦商品可能不同。以“亞馬遜奧特萊斯限時(shí)促銷(xiāo)”形式推出的商品在促銷(xiāo)結(jié)束后的 90 天內(nèi)將不再符合加入亞馬遜奧特萊斯的要求。更新您的商品設(shè)置有助于改善我們?yōu)槟峁┑慕ㄗh，也有助于讓您的商品再次獲得推薦。（在管理冗余庫(kù)存中，點(diǎn)擊您的 ASIN 旁邊下拉菜單中的【自定義 SKU 設(shè)置】）。

如何創(chuàng)建和管理亞馬遜奧特萊斯限時(shí)促銷(xiāo)

要?jiǎng)?chuàng)建亞馬遜奧特萊斯限時(shí)促銷(xiāo)，請(qǐng)按照以下步驟操作：

1. 從賣(mài)家平臺(tái)的【庫(kù)存】下拉菜單中，選擇【庫(kù)存規(guī)劃】。

2. 點(diǎn)擊 【管理冗余庫(kù)存】 選項(xiàng)卡。

3. 要篩選符合條件的庫(kù)存，請(qǐng)點(diǎn)擊【按條件顯示推薦】設(shè)置中的【創(chuàng)建清倉(cāng)促銷(xiāo)】。

4. 從符合條件的商品右側(cè)的下拉菜單中，選擇【創(chuàng)建清倉(cāng)促銷(xiāo)】。

5. 在彈出窗口中，在【清倉(cāng)促銷(xiāo)價(jià)格】框中輸入您的價(jià)格。 您的價(jià)格不得高于默認(rèn)填寫(xiě)的最高價(jià)格。

   注意： 最高限時(shí)促銷(xiāo)價(jià)格會(huì)考慮提供新品狀況的該商品的賣(mài)家給出的最低價(jià)格。如果商品當(dāng)前的銷(xiāo)售價(jià)格在促銷(xiāo)開(kāi)始前發(fā)生變更，那么此價(jià)格可能會(huì)有所波動(dòng)。促銷(xiāo)開(kāi)始后，如果商品的銷(xiāo)售價(jià)格高于亞馬遜奧特萊斯限時(shí)促銷(xiāo)價(jià)格，亞馬遜可能會(huì)取消此促銷(xiāo)，恕不另行通知。

6. 查看您的亞馬遜奧特萊斯限時(shí)促銷(xiāo)的開(kāi)始日期和結(jié)束日期。

7. 點(diǎn)擊【提交】。

如果您的限時(shí)促銷(xiāo)正確提交，系統(tǒng)將顯示【清倉(cāng)促銷(xiāo)提交成功】的消息。如果您看到【最高促銷(xiāo)價(jià)格為 $x】 的消息，請(qǐng)更改促銷(xiāo)價(jià)格，使其低于或等于最高促銷(xiāo)價(jià)格。

當(dāng)獲得批準(zhǔn)的亞馬遜奧特萊斯限時(shí)促銷(xiāo)開(kāi)始時(shí)，商品的價(jià)格將自動(dòng)更改為促銷(xiāo)價(jià)格。促銷(xiāo)結(jié)束后，價(jià)格會(huì)變回促銷(xiāo)前的價(jià)格。

如果您在亞馬遜奧特萊斯限時(shí)促銷(xiāo)期間將價(jià)格提高到最高促銷(xiāo)價(jià)格以上，則促銷(xiāo)活動(dòng)將會(huì)被取消，并且可能會(huì)影響您今后參加亞馬遜奧特萊斯限時(shí)促銷(xiāo)的資格。

注意： 并非提交的所有亞馬遜奧特萊斯都會(huì)獲得批準(zhǔn)。如果您的促銷(xiāo)獲得批準(zhǔn)，我們會(huì)向您發(fā)送電子郵件。建議您在提交促銷(xiāo)后的星期五查看您的清倉(cāng)促銷(xiāo)報(bào)告。要查找該報(bào)告，請(qǐng)從賣(mài)家平臺(tái)的【數(shù)據(jù)報(bào)告】下拉菜單中選擇【庫(kù)存和銷(xiāo)售報(bào)告】。清倉(cāng)促銷(xiāo)報(bào)告將會(huì)顯示在頁(yè)面左側(cè)【銷(xiāo)售額】下方的列表中。您也可以通過(guò)“管理冗余庫(kù)存”頁(yè)面訪(fǎng)問(wèn)該報(bào)告，方法是點(diǎn)擊已提交 ASIN 的價(jià)格下的【在清倉(cāng)促銷(xiāo)報(bào)告中查看狀態(tài)】。

如何查看亞馬遜奧特萊斯的狀態(tài)

您可以在清倉(cāng)促銷(xiāo)報(bào)告中查看促銷(xiāo)的提交結(jié)果、促銷(xiāo)開(kāi)始和結(jié)束日期以及促銷(xiāo)狀態(tài)。

1. 在賣(mài)家平臺(tái)的【數(shù)據(jù)報(bào)告】下拉菜單中，選擇【庫(kù)存和銷(xiāo)售報(bào)告】。

2. 在左側(cè)導(dǎo)航欄的【銷(xiāo)售額】下，選擇【清倉(cāng)促銷(xiāo)】。

您也可以通過(guò)【管理冗余庫(kù)存】頁(yè)面訪(fǎng)問(wèn)該報(bào)告，方法是點(diǎn)擊一個(gè)已提交 ASIN 當(dāng)前價(jià)格下面的【在清倉(cāng)促銷(xiāo)報(bào)告中查看狀態(tài)】。

注意： 如果系統(tǒng)沒(méi)有立即生成該 ASIN 的報(bào)告，請(qǐng)等待 24 小時(shí)再申請(qǐng)一次。您還可以選擇更長(zhǎng)的【事件日期】范圍（例如，【最近 3 天】或【最近 7 天】）。

如何取消提交的亞馬遜奧特萊斯限時(shí)促銷(xiāo)

您可以在亞馬遜完成審核之前取消提交的亞馬遜奧特萊斯限時(shí)促銷(xiāo)。

1. 從賣(mài)家平臺(tái)的【庫(kù)存】下拉菜單中，選擇【庫(kù)存規(guī)劃】，然后點(diǎn)擊【管理冗余庫(kù)存】選項(xiàng)卡。

2. 從符合條件的商品右側(cè)的下拉菜單中，選擇【創(chuàng)建清倉(cāng)促銷(xiāo)】。

3. 更改價(jià)格，然后點(diǎn)擊【更新】。

4. 點(diǎn)擊【取消清倉(cāng)促銷(xiāo)】。

注意： 如果您要取消已經(jīng)開(kāi)始的奧特萊斯限時(shí)促銷(xiāo)，請(qǐng)先在清倉(cāng)促銷(xiāo)報(bào)告中查看促銷(xiāo)的狀態(tài)，然后聯(lián)系銷(xiāo)售伙伴支持。

奧特萊斯限時(shí)促銷(xiāo)和優(yōu)惠券組合折扣

亞馬遜奧特萊斯限時(shí)促銷(xiāo)和降價(jià)促銷(xiāo)折扣可與您同時(shí)通過(guò)其他促銷(xiāo)為此商品提供的折扣（包括優(yōu)惠券、促銷(xiāo)、特價(jià)、和贈(zèng)品）進(jìn)行疊加。例如，如果您的亞馬遜奧特萊斯限時(shí)促銷(xiāo)是為 $100 的 ASIN 提供 50% 的折扣，并且您同時(shí)為同一 ASIN 提供 5% 的降價(jià)優(yōu)惠券，那么總折扣金額為 $55。

• 標(biāo)準(zhǔn)商品價(jià)格：$100

• 亞馬遜奧特萊斯限時(shí)促銷(xiāo)折扣： 50%

• 優(yōu)惠券折扣： 5%

• 總折扣金額： (100 x 0.5) + (100 x 0.05) = $55

亞馬遜奧特萊斯限時(shí)促銷(xiāo)與亞馬遜奧特萊斯降價(jià)促銷(xiāo)對(duì)比

亞馬遜奧特萊斯限時(shí)促銷(xiāo)的折扣要高于降價(jià)促銷(xiāo)（至少 30%），并且由亞馬遜設(shè)置時(shí)間，從下一促銷(xiāo)周期開(kāi)始持續(xù)兩周。亞馬遜奧特萊斯限時(shí)促銷(xiāo)在各種買(mǎi)家促銷(xiāo)中的優(yōu)先級(jí)最高，在亞馬遜奧特萊斯頁(yè)面的顯示位置更加醒目，并且會(huì)在 ASIN 詳情頁(yè)面上顯示【限時(shí)促銷(xiāo)】標(biāo)記。通常，這些促銷(xiāo)商品的售出率會(huì)更高。亞馬遜奧特萊斯限時(shí)促銷(xiāo)的折扣要不低于 30%，具體會(huì)根據(jù)買(mǎi)家需求和庫(kù)齡等因素而有所不同。

亞馬遜奧特萊斯降價(jià)促銷(xiāo)的資格標(biāo)準(zhǔn)與亞馬遜奧特萊斯限時(shí)促銷(xiāo)的標(biāo)準(zhǔn)相同，但是建議的折扣要低一些（25% 至 30%）。 雖然您可以為商品選擇更長(zhǎng)一點(diǎn)的折扣時(shí)間，但是亞馬遜奧特萊斯降價(jià)促銷(xiāo)商品僅可在商品符合亞馬遜奧特萊斯價(jià)格要求期間才會(huì)在亞馬遜奧特萊斯頁(yè)面上得到推薦，且不超過(guò)連續(xù) 2 周。符合亞馬遜奧特萊斯降價(jià)促銷(xiāo)標(biāo)準(zhǔn)的 ASIN 也要符合【管理冗余庫(kù)存】頁(yè)面上 ASIN 所列出的【清倉(cāng)店鋪要求】。

亞馬遜奧特萊斯最佳實(shí)踐

• 請(qǐng)先刪除某個(gè) ASIN 的定價(jià)規(guī)則，然后再提交。定價(jià)規(guī)則可能會(huì)阻止 ASIN 自動(dòng)降價(jià)。此類(lèi)促銷(xiāo)會(huì)從亞馬遜奧特萊斯中移除，并且可能會(huì)導(dǎo)致今后不再向該賬戶(hù)顯示任何亞馬遜奧特萊斯推薦。

• 請(qǐng)使用優(yōu)質(zhì)圖片。如果商品有充足的積壓庫(kù)存和優(yōu)質(zhì)圖片，那么在我們的 ASIN 級(jí)別的營(yíng)銷(xiāo)推廣活動(dòng)中得到展示的機(jī)率更大。亞馬遜奧特萊斯限時(shí)促銷(xiāo)特別推薦的 ASIN 會(huì)獲得更高的售出率。

• 在推出亞馬遜奧特萊斯限時(shí)促銷(xiāo)的同時(shí)可結(jié)合使用優(yōu)惠券，以提高轉(zhuǎn)化率。

• 請(qǐng)考慮采用高于建議費(fèi)率的折扣。$10 以下的商品將在 【$10 以下】頁(yè)面中獲得更多推廣，并且會(huì)在【暢銷(xiāo)商品】頁(yè)面上得到推薦。

• 如果您不確定是否要進(jìn)行整整兩周的促銷(xiāo)，請(qǐng)勿提交亞馬遜奧特萊斯限時(shí)促銷(xiāo)。限時(shí)促銷(xiāo)一旦開(kāi)始，就無(wú)法設(shè)置數(shù)量限制或通過(guò)自助方式停止。

• 同系列 ASIN 變體也將應(yīng)用折扣，即使沒(méi)有亞馬遜奧特萊斯限時(shí)促銷(xiāo)也是如此。

常見(jiàn)問(wèn)題

我點(diǎn)擊了“管理冗余庫(kù)存”頁(yè)面頂部的“創(chuàng)建清倉(cāng)促銷(xiāo)”按鈕，但未看到任何促銷(xiāo)。為什么？

“創(chuàng)建清倉(cāng)促銷(xiāo)”按鈕是一個(gè)建議篩選條件，即使當(dāng)前沒(méi)有符合奧特萊斯要求的促銷(xiāo)，該篩選條件也會(huì)保留在“管理冗余庫(kù)存”頁(yè)面上。

為什么我提交的亞馬遜奧特萊斯限時(shí)促銷(xiāo)未獲得批準(zhǔn)？

亞馬遜不批準(zhǔn)所提交的奧特萊斯限時(shí)促銷(xiāo)的原因包括但不限于：

• 此 ASIN 已納入一項(xiàng)與奧特萊斯限時(shí)促銷(xiāo)時(shí)間重疊的促銷(xiāo)（例如秒殺）計(jì)劃中。

• 商品圖片不符合分類(lèi)指南的要求。有關(guān)更多信息，請(qǐng)參閱商品圖片要求。

• 買(mǎi)家評(píng)論評(píng)分低于 3 星。

• 您的 ASIN 已缺貨。

• 最高促銷(xiāo)價(jià)格要求會(huì)因價(jià)格浮動(dòng)而發(fā)生變化。

為什么我無(wú)法在亞馬遜奧特萊斯主頁(yè)上找到我的 ASIN？

在亞馬遜奧特萊斯頁(yè)面上查找您的 ASIN 之前，請(qǐng)先查看清倉(cāng)促銷(xiāo)報(bào)告以確認(rèn)您提交的促銷(xiāo)的狀態(tài)。如果該 ASIN 的狀態(tài)為【已提交】或【已結(jié)束】，那么此 ASIN 將不會(huì)顯示在亞馬遜奧特萊斯頁(yè)面上。如果狀態(tài)為【進(jìn)行中】，那么此 ASIN 應(yīng)顯示在亞馬遜奧特萊斯頁(yè)面上。

要在亞馬遜奧特萊斯上搜索您的 ASIN，請(qǐng)選擇商品的任何適用分類(lèi)，并在可用促銷(xiāo)中查找您的商品。搜索所有適用分類(lèi)。

我們會(huì)基于買(mǎi)家偏好在亞馬遜奧特萊斯頁(yè)面上展示商品。

如果您仍然無(wú)法找到您的促銷(xiāo)，則可能是該促銷(xiāo)在批準(zhǔn)后不符合相關(guān)指南而被移除。

為什么我的亞馬遜奧特萊斯限時(shí)促銷(xiāo)在批準(zhǔn)后被移除？

您的亞馬遜奧特萊斯限時(shí)促銷(xiāo)可能會(huì)因多種原因而在獲得批準(zhǔn)后被移除，其中包括但不限于：

• 價(jià)格：

• 您的促銷(xiāo)價(jià)格高于最高促銷(xiāo)價(jià)格。最高促銷(xiāo)價(jià)格考慮了來(lái)自任何提供新品狀況的該商品的賣(mài)家的最低價(jià)格。其他賣(mài)家的報(bào)價(jià)可能已發(fā)生變更。

• 您獲得批準(zhǔn)的促銷(xiāo)價(jià)格不是贏得“購(gòu)買(mǎi)按鈕”的價(jià)格。

• 當(dāng)前的銷(xiāo)售價(jià)格在促銷(xiāo)開(kāi)始前發(fā)生了變更，這可能會(huì)導(dǎo)致促銷(xiāo)價(jià)格高于當(dāng)前的銷(xiāo)售價(jià)格。

• 沒(méi)有剩余的新庫(kù)存。

• 商品評(píng)分降至當(dāng)前的最低閾值以下。

• 您的商品圖片不符合商品圖片要求。

我可以限制參與亞馬遜奧特萊斯計(jì)劃的商品數(shù)量嗎？

不可以，您不得限制參與亞馬遜奧特萊斯計(jì)劃商品的數(shù)量。

在哪里可以找到參與該計(jì)劃的 ASIN 的績(jī)效報(bào)告？

您可以通過(guò)在促銷(xiāo)期間追蹤參加促銷(xiāo)的 ASIN 來(lái)查看其績(jī)效。

1. 在賣(mài)家平臺(tái)的【數(shù)據(jù)報(bào)告】下拉菜單中，選擇【庫(kù)存和銷(xiāo)售報(bào)告】。

2. 在左側(cè)導(dǎo)航欄的【銷(xiāo)售額】下，選擇【所有訂單】。

您可以通過(guò)清倉(cāng)促銷(xiāo)報(bào)告查看促銷(xiāo)的持續(xù)時(shí)間。

1. 在賣(mài)家平臺(tái)的【數(shù)據(jù)報(bào)告】下拉菜單中，選擇【庫(kù)存和銷(xiāo)售報(bào)告】。

2. 在左側(cè)導(dǎo)航欄的【銷(xiāo)售額】下，選擇【清倉(cāng)促銷(xiāo)】。

我的 ASIN 的定價(jià)規(guī)則是否會(huì)影響我參與亞馬遜奧特萊斯計(jì)劃？

為了確保在計(jì)劃的促銷(xiāo)開(kāi)始時(shí)間自動(dòng)降價(jià)，可暫?；騽h除任何針對(duì)您的 ASIN 設(shè)置的。如果設(shè)置的最低促銷(xiāo)價(jià)格高于亞馬遜奧特萊斯限時(shí)促銷(xiāo)價(jià)格，則會(huì)造成自動(dòng)降價(jià)問(wèn)題，并且影響您的 ASIN 參加亞馬遜奧特萊斯限時(shí)促銷(xiāo)。如果商品因這些定價(jià)規(guī)則而未能降價(jià)，或者價(jià)格上漲，我們將取消促銷(xiāo)，恕不另行通知。

要暫?；騽h除定價(jià)規(guī)則，請(qǐng)從賣(mài)家平臺(tái)的【確定價(jià)格】下拉菜單中選擇【自動(dòng)定價(jià)】。然后，在定價(jià)規(guī)則對(duì)應(yīng)的【操作】列中，從下拉菜單中選擇以下一項(xiàng)操作：

• 【暫停規(guī)則】會(huì)暫時(shí)停止規(guī)則。您可以通過(guò)選擇【恢復(fù)規(guī)則】隨時(shí)恢復(fù)已暫停的規(guī)則。

• 【刪除規(guī)則】會(huì)永久刪除規(guī)則。

About Amazon Outlet

Amazon Outlet is becoming the go-to place for customers to shop for highly discounted markdowns, overstock deals, and clearance products. Outlet’s wide selection includes everything from automotive products and electronics to clothing, toys and more.

You can review Outlet deal recommendations in the Manage Excess Inventory tool and create deals to be featured on the Outlet page once approved by Amazon. This is a great solution to help increase sell-through, improve cash flow, optimize inventory levels, and reduce total storage fees.

How Outlet deals work

Sellers submit promotional offers with a minimum discount of 20% via the Create Outlet deal section of the Manage Excess Inventory page, and selected deals are featured on the Outlet page for a fixed period of two weeks. There are no additional fees for using Outlet–only the standard fulfillment and referral fees apply.

To participate in Outlet, you must have a Professional selling plan and an overall rating of at least 3.5 stars.

ASINs must meet the following criteria to be eligible for listing on Outlet:

• Have inventory in Amazon fulfillment centers for at least 90 days

• Have more than 10 units of inventory on-hand

• Have a sales history

• Be in new condition

• Have a product rating of at least 3 stars or no reviews

• Not currently enrolled in Subscribe & Save

• Not currently enrolled in another Deal promotion

• Not on Outlet deals in the past 60 days

• Comply with Amazon’s customer product reviews policies and price policies.

The Manage Excess Inventory page shows which of your eligible products Amazon recommends for Outlet, based on factors such as customer demand and inventory age. For Outlet recommendations, the message Outlet deal eligible displays below the item’s current price and the drop-down menu to the right of the Buy Box Price displays Create Outlet deal.

Note: Not every eligible product will get an Outlet recommendation from Amazon. We evaluate ASIN eligibility regularly, so a recommendation you see today may not be recommended tomorrow. Products featured as Outlet deals will not become eligible for Outlet again for 90 days after the deal ends. Updating your product settings may help improve our recommendations and allow for your product to be chosen again. (Click Customize SKU settings in the drop-down menu next to your ASIN on Manage Excess Inventory).

How to create and manage an Outlet deal

To create an Outlet deal, follow these steps:

1. From the Inventory drop-down menu in Seller Central, select Inventory Planning.

2. Click the Manage Excess Inventory tab.

3. To filter for eligible inventory, click Create Outlet deal in the Show recommendations by setting.

4. From the drop-down menu to the right of the eligible item, select Create Outlet deal.

5. In the pop-up window, enter your price in the Outlet deal price box. Your price must be less than or equal to that the maximum price, which is filled in by default.

   Note: The maximum deal price takes into consideration the lowest price charged by sellers offering the product in new condition. This price might fluctuate if the product’s current sale price changes before the deal starts. After the deal begins, Amazon may cancel it without notice if the product’s sale price rises above the Outlet deal price.

6. Review the start and end dates for your Outlet deal.

7. Click Submit.

The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is $x, change your deal price so it is less than or equal to the maximum.

When an approved Outlet deal starts, the price of the item will automatically change to the deal price. When the deal ends, the price will change back to what it was before the promotion.

If you raise the price above the maximum deal price during your Outlet promotion, the deal will be canceled, and your eligibility to participate in future Outlet deals may be affected.

Note: Not all Outlet deal submissions will be approved. If your deal is approved, we will send you an email. We encourage you to review your Outlet Deals report on the Friday after you submit your deals. To find the report, select Fulfillment from the Reports drop-down menu in Seller Central. The Outlet Deals report will be in the list on the left-hand side of the page under Sales. You can also access the report from the Manage Excess Inventory page by clicking Check status in Outlet Deals report under the price for submitted ASINs.

How to check the status of an Outlet deal

You can check your deal submission results, deal start and end dates, and deal status in the Outlet Deals report.

1. From the Reports drop-down menu in Seller Central, select Fulfillment.

2. Under Sales on the left-side navigation, select Outlet Deals.

You can also access the report from the Manage Excess Inventory page by clicking Check status in Outlet Deals report under a submitted ASIN’s current price.

Note: If a report is not immediately generated for the ASIN, allow up to 24 hours before requesting another one. You can also expand the Event Date range (for example, to last 3 days or last 7 days).

How to cancel an Outlet deal submission

You can cancel an Outlet deal submission before Amazon completes its review.

1. From the Inventory drop-down menu in Seller Central, select Inventory Planning and click the Manage Excess Inventory tab.

2. From the drop-down menu to the right of the eligible item, select Create Outlet deal.

3. Change the price and click Update.

4. Click Cancel Outlet deal.

Note: If you want to cancel an Outlet deal that has already started, first check the status of your deal on your Outlet Deals report and then contact Selling Partner Support.

Combined Outlet deal and coupon discount

Outlet deal and sale discounts can be combined with discounts from other promotions that you are offering on that product at the same time, including coupons, promotions, sale prices, business prices, and giveaways. For example, if your Outlet deal offers a 50% discount on a $100 ASIN and you also have a 5% off coupon running at the same time, the total discount would be $55.

• Standard price: $100

• Outlet deal discount: 50%

• Coupon discount: 5%

• Total discount: (100 x 0.5) + (100 x 0.05) = $55

Comparing Outlet deals to Outlet sales

Outlet deals require a higher discount (at least 30%) than sales, and are set by Amazon to last two weeks beginning the next deal cycle. Outlet deals take priority in consumer promotions, are featured more prominently on Outlet, and display the limited time deal badge in the ASIN detail page. In general, it is expected that these will have a higher sell-through rate. Outlet deals require a discount of 30% or more, and may vary based on factors including customer demand and inventory age.

Outlet sales follow the same eligibility criteria as deals but are open to items with lower recommended discounts (between 25% and 30%). While you can choose to discount items for a longer period, Outlet sale items will be featured on Outlet only for the duration the item is at an Outlet eligible price, and no more than two consecutive weeks. ASINs that match Outlet sales criteria will have Outlet Store Eligible listed on their ASIN in the Manage Excess Inventory page.

Outlet best practices

• Remove pricing rules for an ASIN before submitting. Pricing rules might prevent the price of the ASIN from dropping automatically. These deals would be removed from Outlet, and could result in all Outlet recommendations being suppressed in the future for the account.

• Use high-quality images. Products with sufficient overstock inventory and high-quality images are more likely to be featured in our marketing campaigns at an ASIN level. Individual ASINs highlighted by Outlet deals have a higher sell-through rate.

• Combine Outlet deals with coupons to improve conversion.

• Consider discounting more than the recommended rate. Items under $10 will receive more promotion in the Under $10 page, and top sellers will be featured in the Best Sellers page.

• Do not submit an Outlet deal if you are unsure about running the deal for two full weeks. There is no quantity limit, or self-service way to stop the deal once it starts.

• Discount sibling ASIN variations, even without an Outlet deal recommendation.

Frequently asked questions

I clicked the Create Outlet deal button on the top of the Manage Excess Inventory page, but no deals appear. Why?

The Create Outlet deal button is a recommendation filter that will remain on the Manage Excess Inventory page even if there are no deals currently eligible for Outlet.

Why was my Outlet deal submission not approved?

The reasons for Amazon not approving an Outlet deal submission include but are not limited to the following:

• The ASIN is already scheduled for a deal that overlaps with the Outlet deal schedule, such as Lightning Deals.

• The product images do not follow category guidelines. See Product image requirements for more information.

• The customer review rating is below three stars.

• You ran out of stock for the ASIN.

• The maximum deal price requirement changed due to price fluctuations.

Why can't I find my ASIN on the Outlet homepage?

Before looking for your ASIN on the Outlet page, confirm the status of your submitted deal by checking the Outlet deal report. If the status of the ASIN is Submitted or Ended, your ASIN will not appear on Outlet. If the status is Running, your ASIN should appear on Outlet.

To search for your ASIN on Outlet, select any applicable category of your product and look for your offer among the available deals. Search all applicable categories.

The placement of products on Outlet is based on customer preference.

If you still cannot find your deal, it may have been removed after approval for not meeting guidelines.

Why was my Outlet deal removed after approval?

Your Outlet deal may be removed after approval for a variety of reasons, including but not limited to:

• Pricing:

• Your deal price became higher than the maximum deal price. The maximum deal price takes into consideration the lowest price from any seller with an offer on the product in new condition. The offer prices from other sellers may have changed.

• Your approved deal price is not the Buy Box winning price.

• The current sale price changed before the deal started, possibly resulting in the deal price being higher than the current sale price.

• There is no remaining new inventory.

• The product rating fell under the current minimum threshold.

• Your product images do not follow product image requirements.

May I limit the quantity for Outlet?

No, you may not limit the quantity for Outlet.

Where can I find the performance report for my participating ASIN?

You can view the performance of your participating ASIN by tracking it during its deal runtime.

1. From the Reports drop-down menu in Seller Central, select Fulfillment.

2. Under Sales on the left-side navigation, select All orders.

You can check the runtime of your deal through the Outlet Deals report.

1. From the Reports drop-down menu in Seller Central, select Fulfillment.

2. Under Sales on the left-side navigation, select Outlet Deals.

Will pricing rules on my ASIN affect my participation in Outlet?

To ensure the price drops automatically on your deal’s scheduled start time, either pause or delete any automatic pricing rules you may have on your ASINs. Minimum deal prices that are set higher than the Outlet deal price can create issues with the automatic price drop and affect your ASIN's participation in Outlet deals. If the price fails to drop due to these pricing rules, or the price increases, the deal will be canceled without notice.

To pause or delete a pricing rule, from the Pricing drop-down menu on Seller Central, select Automatic Pricing. Then, in the Action column for the pricing rule, select one of the following actions from the drop-down menu:

• Pause rule temporarily suspends the rule. You can resume a paused rule at any time by selecting Resume rule.

• Delete rule permanently deletes the rule.

點(diǎn)擊咨詢(xún)現(xiàn)在有哪些新興平臺(tái)值得關(guān)注 >>>

特別聲明：以上文章內(nèi)容僅代表作者本人觀(guān)點(diǎn)，不代表ESG跨境電商觀(guān)點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。