家庭娛樂

所有電視機(jī)、投影儀和光盤播放器的圖片上傳指南

規(guī)格

• 每個商品可上傳 13 張圖片

• jpeg 或 tiff

• 至少 1000 × 1000 像素

• 要激活變焦：圖片的高度和寬度像素分別達(dá) 1,000 或更高達(dá)到這個最小尺寸要求，即可在網(wǎng)站上實(shí)現(xiàn)縮放功能。經(jīng)證實(shí)，縮放功能可提高銷量。文件長邊的最小像素是 500。

• 圖片必須按上傳順序命名為 ASIN.pt##.jpg 或 ASIN.pt##.tiff

所使用圖片類型的最佳實(shí)踐

1. 無包裝情況下，向右 45 度角拍攝的商品畫面

• 如果您沒有斜角畫面，請使用圖片的前視圖

• 白色背景；對于白色商品，則通過添加陰影來強(qiáng)調(diào)商品

• 商品必須占據(jù)至少 80% 的圖片畫面

2. 前視圖

3. 向左 45 度仰角畫面

4. 側(cè)視圖

5. 后視圖

6. 仰角視圖（如有）

7. 包裝清單

8. 顯示商品規(guī)模的圖片

9. 最多再添加 5 張圖片（總共 13 張）

• 生活圖片

• 商品規(guī)格圖表

關(guān)于所有商品名稱的注意事項(xiàng)

• 務(wù)必明確說明重量和尺寸術(shù)語（例如 52 英寸，而不是 52"）。使用計(jì)量符號以減少搜索結(jié)果。

• 采用首字母大寫。名稱中每個單詞的第一個字母應(yīng)大寫，除非供應(yīng)商特意使用小寫或大寫

• 如果顏色適用，請將其添加在逗號后面

• 請勿包含“免費(fèi)”、“紅利”、“商品價格”、“獨(dú)家”或“A $XX 價值”等術(shù)語

• 請勿包含不屬于商品實(shí)際名稱的營銷術(shù)語。它只會讓買家更難搞清楚是什么商品。特性信息列明在要點(diǎn)中。

• 對于捆綁銷售，請使用捆綁銷售所包含的每一個商品的商品名稱。如果捆綁銷售中包括兩件以上商品，請使用“和”或并列逗號分隔的商品名稱。在末尾添加“捆綁銷售”一詞

• 示例：商品 1、商品 2 和商品 3 捆綁銷售。

商品描述

應(yīng)簡潔。請勿提及其他品牌名稱。描述應(yīng)以最普通的形式包含重要信息，所以請勿提及商品價格或促銷優(yōu)惠等可能會改變的信息。

示例：引人注目的 Samsung 850 系列新品，厚度僅 1.9 英寸，將 750 系列型號的所有特點(diǎn)融合到輕薄時尚的外形中，令人難以置信。系列 8 1080p LCD HDTV 擁有頂級 Samsung 應(yīng)具備的所有特點(diǎn)，包括卓越的畫質(zhì)、4ms 超快響應(yīng)時間、120Hz 刷新率以及自動動態(tài)和圖片插值技術(shù)，能實(shí)現(xiàn)流暢快速動態(tài)，而且還包括豐富的互聯(lián)互通，所有這些都囊括在一個時尚且富含 TOC 色彩的面板中。您可以通過側(cè)面安裝的 USB 2.0 端口連接外部設(shè)備，并將它們的液晶顯示屏切換為全尺寸的家用觀景，以欣賞設(shè)備中的 MPEG 和 JPEG 文件；也可以連接 MP3 播放器來感受動態(tài)音頻體驗(yàn)。隨附物品：遙控器和電池；迷你遙控器和鋰電池；保修卡/注冊卡/安全指南手冊；程序 CD；電源線；清潔布；以及用戶說明。

電視機(jī)（包括等離子電視機(jī)、液晶電視機(jī)和背投電視機(jī)）

電視機(jī)功能表述的一致性，有助于實(shí)現(xiàn)更佳的買家體驗(yàn)。表述一致時：

• 買家能夠更好地比較各款電視機(jī)

• 因?yàn)樾g(shù)語名稱表述一致，將有利于買家找到符合需求的電視機(jī)，而且

• 商品詳情頁面信息和樣式的一致性，將給買家留下良好的第一印象，進(jìn)而成為買家安心購買的原因之一。

已針對以下方面制定了指南：

• 商品名稱

• 商品規(guī)格要點(diǎn)

• 商品描述

商品名稱

商品名稱格式應(yīng)如下所示：

達(dá)標(biāo)的商品名稱示例包括：

這些商品名稱在詳情頁面上的顯示如下所示：

• Samsung UN48H6350 48 英寸 1080p 120Hz 智能 LED 電視機(jī)

• Vizio E221-A1 22 英寸 1080p 60Hz LED 電視機(jī)（2013 年型號）

• Sony KDL6S900A 曲面 65 英寸 1080p 120Hz 3D 智能 LED 電視機(jī)

• LG 55LA9700 55 英寸 4K 超高清 240 Hz 3D 智能 LED 電視機(jī)

• Sharp LC-60LE7578 60 英寸 1080p 240Hz 3D 智能 LED 電視機(jī)

商品規(guī)格：

為了規(guī)范所有品牌和型號的商品規(guī)格，請如下表所示描述內(nèi)容：每個商品描述應(yīng)包括 6 個要點(diǎn)。

以下是完整的要點(diǎn)示例。

• 刷新率：120Hz（原生）；新睿動感技術(shù) 720（有效）

• 背光源：LED（全陣列）、LED（測光）、LED（可局部調(diào)光的全陣列）、LED（可局部調(diào)光的測光）、等離子、OLED

• 智能功能：是 - 帶語音控制的 Smart Central 3.0；否 - Roku Ready

• 尺寸 (W x H x D)：無底座電視機(jī)：57.1'' x 33.4'' x 4.4''；含底座電視機(jī)：57.1'' x 35.1'' x 12.9''

• 輸入端口：4 個 HDMI 2.0、3 個 USB、1 個 MHL

• 隨附配件：遙控器、4 副 3D 被動式/主動式眼鏡、內(nèi)置攝像頭

如果您有任何問題，請咨詢相應(yīng)類別賣家經(jīng)理或客戶經(jīng)理

非常感謝您幫助規(guī)范 Amazon.com 的電視機(jī)詳情頁面，進(jìn)而提高買家的購物體驗(yàn)。如有任何其他問題，均可發(fā)電郵至 3p-manager-electronics@amazon.com。

光盤播放器和刻錄機(jī)（包括 DVD 播放器、便攜式 DVD 播放器和藍(lán)光播放器）

商品名稱

要點(diǎn)

Home Entertainment

Image Guidelines for all Televisions, Projectors and Disc Players

Specifications

• Up to 13 images can be uploaded per product

• jpeg or tiff

• at least 1000 pixels by 1000 pixels

• to actie zoom: Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Zoom has proven to enhance sales. The smallest your file can be is 500 pixels on the longest side.

• images must be named ASIN.pt##.jpg or ASIN.pt##.tiff in order to upload

Best practices for the types of images to use

1. Right-facing 45-degree angle product shot without packaging

• If you don't have an angle shot, use a Front-View for this image

• White background; for white products, add a drop shadow to emphasize the product

• Product must occupy at least 80% of the image area

2. Front View

3. Left-facing 45-degree alt angle shot

4. Side View

5. Rear View

6. Alt Side View, if available

7. What's in the box

8. Image that shows scale of product

9. Up to 5 more images (for a total of 13)

• Lifestyle images

• Product specification charts

Notes about Titles for all Products

• Always spell out weight and dimension terms (for example: 52-inch, not 52"). Using measurement symBols diminishes search results.

• Use Title case. The first letter of each word in the title should be capitalized, unless the vendor deliberately uses lowercase or uppercase

• If color is applicable please add it at the end after a comma

• Do not include terms like Free, Bonus, Price, Exclusive, or A $XX Value

• Do not include marketing terms that are not actually part of the product's name. It just makes it harder for the customer to figure out what the product is. Feature information is surfaced in the bullet points.

• For bundles, use the title of each product included in the bundle. Separate product titles with "and" or serial commas if there are more than two products in the bundle. Add the word "Bundle" at the end

• Example: Product 1, Product 2, and Product 3 Bundle.

Product Descriptions

Be concise. Do not mention other brands by name. Descriptions should include significant information but in the most general form, so do not mention price or promotional offers that may change.

Example: At only 1.9 inches thick, Samsung's striking new 850 series offers all of the features of the 750 Series models in an incredibly thin, sleek package. The Series 8 1080p LCD HDTVs have all of the features you'd expect from a top-of-the-line Samsung - superb image, a blazing-fast 4ms response time, 120Hz refresh rate with Automotion plus image intolation technology for smooth fast motion, and rich interconnectivity, all wrapped in the stylish TOC color-infused bezel. Enjoy MPEG and JPEG files stored on external devices by connecting through a side-mounted USB 2.0, turning their LCD into a full-scale home viewing gallery, or connect their MP3 players for a dynamic audio experience. Includes remote control and batteries; mini remote control and lithium battery; warranty card/registration card/safety guide manual; program CD; power cord; cleaning cloth; and owner's instructions.

Televisions (including Plasma TVs, LCD TVs, and Projection TVs)

Consistency in how TV features are represented helps to ensure a better customer experience. When representation is consistent,

• Customers can better compare TVs

• Customers will be able to find the TV they are looking for because of consistent item names, and

• The first impression a customer will have on a product's detail page will be one of confidence because of the consistency of information and style.

Amazon has established guidelines for the following areas:

• Item name

• Product specification bullets

• Product description

Item Name

Title format should be as follows:

Brand Name	Model	Curved	Screen Size	Resolution	Native Refresh Rate	3D	Smart	Backlight	TV	(Model Year)
		if applicable	XX-Inch	720p 1080p 4K Ultra HD	60Hz 120Hz 240Hz	if applicable	if applicable	LED Plasma OLED		2013 & prior only

Examples of compliant item names include the following:

Brand	Model	Curved	Screen Size	Resolution	Native Refresh Rate	3D	Smart	Backlight	TV	Model Year
Samsung	UN48H6350		48-Inch	1080p	120Hz		Smart	LED	TV
Samsung	UN55F6300		55-Inch	1080p	120Hz		Smart	LED	TV	(2013 Model)
Sony	KDL6SS990A	Curved	65-Inch	1080p	120Hz	3D	Smart	LED	TV
LG	55LA9700		55-Inch	4K Ultra HD	240Hz	3D	Smart	LED	TV
Sharp	LC-60LE757U		60-Inch	1080p	240Hz	3D	Smart	LED	TV

These item names would appear on detail pages as follows:

• Samsung UN48H6350 48-Inch 1080p 120Hz Smart LED TV

• Vizio E221-A1 22-Inch 1080p 60Hz LED TV (2013 Model)

• Sony KDL6S900A Curved 65-Inch 1080p 120Hz 3D Smart LED TV

• LG 55LA9700 55-Inch 4K Ultra HD 240 Hz 3D Smart LED TV

• Sharp LC-60LE7578 60-Inch 1080p 240Hz 3D Smart LED TV

Product Specification:

To standardize product specifications across all brands and models, content should be presented as shown in the table below. Each product description should contain 6 bullets.

Bullet 1: Refresh Rate	Bullet 2: Backlight	Bullet 3: Smart Functionality	Bullet 4: Dimensions	Bullet 5: Inputs	Bullet 6: Accessories Included
Refresh Rate: 120Hz (Native); Clear Motion Rate 720 (Effective)	Backlight: LED (Edge-Lit)	Smart Functionality: Yes - Smart Central 3.0 with Voice Control	Dimensions(W x H x D): TV without stand: 57.1' x 33.4" x 4.4", TV with stand: 57.1' x 35.1" x 12.9"	Inputs: 4 HDMI 2.0, 3 USB, 1 MHL	Accessories Included: Smart Touch Remote Control, 4 Pairs of Active 3D Glasses, Built-In Camera

The following are examples of complete bullet points.

• Refresh Rate: 120Hz (Native); Clear Motion Rate 720 (Effective)

• Backlight: LED (Full Array), LED (Edge-Lit), LED (Full Array w/ Local Dimming), LED (Edge-Lit w/ Local Dimming), Plasma, OLED

• Smart Functionality: Yes - Smart Central 3.0 with Voice Control, No - Roku Ready

• Dimensions (W x H x D): TV without stand: 57.1'' x 33.4'' x 4.4'', TV with stand: 57.1'' x 35.1'' x 12.9''

• Inputs: 4 HDMI 2.0, 3 USB, 1 MHL

• Accessories Included: Remote, 4 Pairs of 3D Passive/Active Glasses, Built-In Camera

Please let your category merchant manager or account manager know if you have any questions

We appreciate your help in standardizing TV detail pages across Amazon.com to improve the customer shopping experience. E-mail 3p-manager-electronics@amazon.com with any additional questions.

Disc Players and Recorders (including DVD Players, Portable DVD Players, and Blu-Ray Players)

Titles

Brand + Model Name + Model# + #-Disc (if more than 1) + Format (Blu-ray Disc/DVD/Upconverting DVD/xDE/VHS/Digital Video) + Recorder or Player

Bullets

Bullet	Description
1	Video Output
2	Video upscaling
3	Audio Output
4	UI and/or wireless features, ports
5	What's in the box; Warranty

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。