亞馬遜listing優(yōu)化之Bullet Points怎么設(shè)置？-ESG跨境

亞馬遜listing優(yōu)化之Bullet Points怎么設(shè)置?在listing的優(yōu)化過程中，一個(gè)清晰明了的Bullet Points是獲得買家好感的重要手段之一。所以listing中Bullet Points的設(shè)置，也是非常重要的。

之Bullet Points怎么設(shè)置?

的Bullet Points相對于其他電商平臺(tái)更加簡單明了。賣家可以列5個(gè)Bullet Points，5個(gè)Bullet Points不代表著只能是5個(gè)單詞或者句子。

為了最大程度地使用Bullet Points，賣家可以使用2-4個(gè)短句，而且重點(diǎn)描述產(chǎn)品的特點(diǎn)和優(yōu)勢。另外，在Bullet Points中，賣家應(yīng)該說明或者解釋產(chǎn)品之前被差評的地方以及被誤解產(chǎn)生歧意的地方。

假如你的產(chǎn)品評論中有買家說誤解了產(chǎn)品，并提起投訴，那你就更加需要馬上更新Bullet Points避免問題再次發(fā)生了。

賣家可以使用前3條Bullet Points來體現(xiàn)產(chǎn)品最重要的特征。以下是一個(gè)例子：

·LUXURIOUS DOWN FABRIC IS SOFT & ELEGANT Our premium down comforter hugs you in incredibly silky soft comfort. While other comforters can be scratchy and leave you tossing the covers off, you’ll want to snuggle up all night with ours.

·ADVANCED TEMPERATURE CONTROL KEEPS YOU COMFORTABLE One of the most annoying things about most down comforters is that they can get too hot. Our patent-pending material regulates your temperature, ensuring you stay at the optimal temperature all night, every night.

·UNIQUE DESIGN KEEPS DOWN MATERIAL FROM SHIFTING Using chambers woven together to prevent shifting, our premium down fill remains where it is supposed to be. You’ll never have to worry about waking up clinging to an empty comforter again.

之后，用剩下的兩條Bullet Points來回答你產(chǎn)品常見的問題，或說明你的產(chǎn)品經(jīng)常引起誤解的地方，如下：

·FITS ALL QUEEN MATTRESSES Our down comforter has been designed to fit all queen mattresses. Don’t risk a bad fit with an inexpensive comforter. Insist on the best.

·100% 90 DAY MONEY BACK GUARANTEE If you are not satisfied for any reason, simply return your comforter for a full refund, no questions asked. You have nothing to lose.

而且在Bullet Points的開頭，你還能用大寫字母來突出你的關(guān)鍵詞。

但是需要警惕的是，不允許賣家在listing中包含“Seller Warranty(賣家保修)”，但允許“Manufacturer’s Warranty”。

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。