亞馬遜Prime 專享折扣常見問題一覽

亞馬遜觀察

2022-03-28

2115

可以。即使某些商品仍然無效，您也可以提交折扣以便安排。請(qǐng)注意，僅可提交狀態(tài)為【準(zhǔn)備提交】和【準(zhǔn)備刪除】的商品。您可以隨時(shí)返回“審核”頁面編輯或刪除無效商品。

Prime 專享折扣常見問題

即使某些商品無效，是否也可以安排折扣？

我的 Prime 專享折扣中的某些商品被禁止顯示。這意味著什么？

這意味著該商品的 Prime 專享折扣已被暫時(shí)移除。在提交時(shí)，甚至在提交之后，我們會(huì)定期檢查折扣中的商品是否符合資格條件。折扣被禁止顯示表明您的商品已不再滿足一項(xiàng)或多項(xiàng) Prime 專享折扣資格條件。如果稍后檢查發(fā)現(xiàn)您被禁止顯示的商品再次符合資格條件，系統(tǒng)將自動(dòng)重新激活您商品的 Prime 專享折扣。

為什么我的商品之前有效，卻被禁止顯示？

在提交折扣時(shí)以及提交之后，我們會(huì)定期檢查折扣中的商品是否符合資格條件。不符合資格條件的商品將被禁止顯示。

設(shè)置 Prime 專享折扣的費(fèi)用是多少？

提供 Prime 專享折扣無需付費(fèi)。

有哪些類型的 Prime 專享折扣？

Prime 專享折扣可設(shè)置為百分比折扣或金額折扣。您可以為每件商品提供最低折扣價(jià)格下限。

Prime 專享折扣多快可以開始？

始終在開始日期的太平洋標(biāo)準(zhǔn)時(shí)間午夜 00:00 開始。如果開始日期是今天，那么折扣最長可能需要 120 分鐘才會(huì)開始。

我已提交 Prime 專享折扣，但并未在商品詳情頁面上看到 Prime 專享折扣。

Prime 專享折扣最長可能需要兩個(gè)小時(shí)才會(huì)開始。如果您在開始時(shí)間兩小時(shí)后仍未看到您的折扣，可能是因?yàn)椋?br>

您的商品可能未贏得購買按鈕，或
該 SKU 因其他原因被禁止顯示。

請(qǐng)查看該 ASIN 的“更多賣家報(bào)價(jià)”部分。如果您未在“更多賣家報(bào)價(jià)”中找到您的折扣，且該 SKU 沒有在售價(jià)格，則您的促銷 SKU 可能是因其他原因被禁止顯示的。請(qǐng)?jiān)L問賣家平臺(tái)中的“Prime 專享折扣”，了解詳細(xì)信息。

為什么詳情頁面中的折扣價(jià)格低于我在安排折扣時(shí)指定的折扣？

為同一商品創(chuàng)建多個(gè)促銷和折扣會(huì)導(dǎo)致買家將這些促銷和折扣組合在一起獲得大幅折扣。請(qǐng)先仔細(xì)檢查您的商品，然后再安排折扣。

我在創(chuàng)建折扣時(shí)犯了一個(gè)錯(cuò)誤，但我已提交折扣。如何修復(fù)折扣？

您可以隨時(shí)編輯折扣，也可以向折扣移除或添加商品。有關(guān)更多信息，請(qǐng)參閱此處的詳情。

如果我更改 Prime 專享折扣商品的正常價(jià)格（即“管理庫存”頁面中的價(jià)格），將會(huì)對(duì)該折扣產(chǎn)生什么影響？

受影響商品的折扣價(jià)格將自動(dòng)根據(jù)您在安排折扣時(shí)指定的百分比折扣或金額折扣進(jìn)行調(diào)整。如果調(diào)整后的價(jià)格低于您在安排時(shí)指定的最低折扣價(jià)格，Prime 專享折扣將被禁止顯示。您商品的正常價(jià)格不會(huì)受到影響。

如何為商品重新激活被禁止顯示的 Prime 專享折扣？

如果稍后檢查發(fā)現(xiàn)被禁止顯示的商品再次符合資格條件，系統(tǒng)將自動(dòng)重新激活商品的 Prime 專享折扣。此外，您也可以編輯商品詳情，修復(fù)任何導(dǎo)致禁止顯示的問題。

如何了解 Prime 專享折扣的狀態(tài)？

您可以在賣家平臺(tái)的【Prime 專享折扣】主頁了解您保存的 Prime 專享折扣的狀態(tài)。您的折扣將處于以下三種狀態(tài)之一：

已安排：已成功驗(yàn)證所有提交的 SKU 且折扣已提交。您無需采取任何操作。
需要注意：您的折扣尚未提交；或者，如果您的折扣已經(jīng)提交，則說明一個(gè)或多個(gè)已提交的商品被禁止顯示。
已過期：您的折扣已結(jié)束。

如何下載報(bào)告？

要下載報(bào)告，您可以轉(zhuǎn)至賣家平臺(tái)的【Prime 專享折扣】部分。在您要下載報(bào)告的折扣對(duì)應(yīng)的操作單元格中，選擇【查看詳情】下的【下載報(bào)告】。

我在 Prime 專享折扣中的某件商品僅在 4 小時(shí)內(nèi)處于重疊秒殺中。我的商品是否只會(huì)在這 4 小時(shí)內(nèi)被禁止顯示？

該商品將在秒殺開始前 2 小時(shí)被禁止顯示。秒殺結(jié)束后，該商品可能需要長達(dá) 1 小時(shí)才會(huì)重新激活。請(qǐng)注意，提供 Prime 專享折扣將會(huì)影響商品秒殺的最高促銷價(jià)格。

我的部分商品正在參加常規(guī)促銷。Prime 專享折扣是否會(huì)疊加在正常的促銷價(jià)格之上？

常規(guī)促銷或優(yōu)惠券將疊加在 Prime 專享折扣之上。也就是說，Prime 專享折扣將與重疊促銷或優(yōu)惠券組合使用。

在 Prime 會(huì)員日、等活動(dòng)的折扣創(chuàng)建截止日期之后 , 我能否將商品添加到折扣？

不能，您無法添加商品。您將可以編輯已提交的折扣。

Prime Exclusive Discount FAQ
Can I schedule a discount even when some products are invalid?
Yes. You can submit a discount for scheduling even if there are some products which are still not valid. Please note, only the products with status Ready to Submit and Ready to Delete will be submitted. You can always to return to the Review page to edit or delete the invalid products.
Some product(s) in my Prime Exclusive Discount got suppressed. What does it mean?
This means that the Prime Exclusive Discount for the product has been removed temporarily. At the time of submission and even after submission, we periodically check whether products in the discount are meeting the eligibility criteria. Suppression of discount indicates your product has stopped fulfilling one or more of the eligibility criteria for Prime Exclusive Discount. The Prime Exclusive Discount for your product will be automatically reactied if a later check finds your suppressed product meeting eligibility criteria again.
Why did my product get suppressed although it was valid earlier?
At the time of submission of a discount and thereafter, we periodically check whether products in the discount are meeting the eligibility criteria. The discount on a product not meeting the eligibility criteria will be suppressed.
How much is the fee to set-up a Prime Exclusive Discount?
There is no fee to offer a Prime Exclusive Discount.
What types of Prime Exclusive Discount are available?
Prime Exclusive Discount can either be set-up as percentage-off or amount-off. You can provide minimum discounted price floor for each product.
How soon can a Prime Exclusive Discount start?
Always 12:00 a.m. local standard time of the country on start date. If your start date is today, then the discount may take up to 120 minutes to go live.
I am not seeing Prime Exclusive Discount in the product detail page although I have already submitted.
Prime Exclusive Discount can take up to two hours to propagate. If you do not find your discount even after two hours from start time, then:
your product might not be winning the buy box, or
the SKU has been suppressed for other reasons.
Please check More Buying Choice section of the ASIN. If you do not find your discount in More Buying Choices and the SKU does not have an active Sale Price, then the discount on your SKU might have been suppressed for other reasons. Please visit the Prime Exclusive Discount in Seller Central for details.
Why the Discount Price in the detail page is lower than the discount I specified while scheduling the discount?
Creating multiple promotions and discounts on the same product can result in customers combining them for significant discounts. Please review your products carefully before scheduling.
I have made a mistake while creating the discount and I have already submitted the discount. How do I fix the discount?
You can always edit a discount or remove or add products to a discount. For more information, see details here.
What happens to a Prime Exclusive Discount if I change the regular price (that is, your price in Manage Your Inventory page) of a participating product?
The discounted price of the impacted product will automatically adjust by the percentage-off or amount-off you indicated while scheduling the discount. If the resulting adjusted price is below the minimum discounted price you mentioned while scheduling, then the Prime Exclusive Discount will be suppressed. Your product’s regular offer will not be impacted.
How do I reactivate a suppressed Prime Exclusive Discount for a product?
The Prime Exclusive Discount for your product will be automatically reactivated if a later check finds your suppressed product meeting eligibility criteria again. Separately, you can edit the details of the product to fix any issue that triggered suppression.
How do I know the status of Prime Exclusive Discount?
You can know the status of your saved Prime Exclusive Discount from Prime Exclusive Discounts homepage at Seller Central. Your discount will have one of the below three statuses:
Scheduled: All submitted SKUs successfully validated and discount is submitted. There is no action needed from you.
Needs Attention: Either your discount is not submitted yet OR if your discount was submitted, then one or more of the submitted discounts are suppressed stage.
Expired: Your discount has ended.
How do I download a report?
To download a report, you can go to the Prime Exclusive Discount section on Seller Central. Choose Download Report under View Details from the action cell corresponding to the discount you want to download the report.
One of my products in a Prime Exclusive Discount is in an overlapping Lightning Deal for only 4 hours. Will the discount on my product get suppressed for those 4 hours only?
The discount on the product will get suppressed 2 hours before the start of the Lightning Deals. It can take up to one hour after the Lightning Deal ends for the product to reactie. Please note, running a Prime Exclusive Discount will impact the maximum Deal Price of Lightning Deals for a product.
Some of my products are in a regular promotion. Will the Prime Exclusive Discount stack over regular promoted price?
Regular promotion or coupon will stack on top of Prime Exclusive Discount. That is, Prime Exclusive Discount will get combined with an overlapping promotion or coupon.
Can I add products to a discount after the discount creation deadline for events such as Prime Day, Black Friday etc.?
No, you will not be able to add the products. You will be able to edit your already submitted discounts.