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shopify商店創(chuàng)建操作方法博客文章和采訪博客文章介紹

2022-03-28

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操作方法文章提供有關(guān)項(xiàng)目或活動(dòng)的分步說(shuō)明。您可以使用操作方法文章通過(guò)教一些新知識(shí)來(lái)將訪客吸引到您的在線商店。如果您將產(chǎn)品包含在項(xiàng)目所需的步驟或材料清單中，那么操作方法博客文章也可以促進(jìn)銷售。

操作方法博客文章

操作方法文章提供有關(guān)項(xiàng)目或活動(dòng)的分步說(shuō)明。您可以使用操作方法文章通過(guò)教一些新知識(shí)來(lái)將訪客吸引到您的在線商店。如果您將包含在項(xiàng)目所需的步驟或材料清單中，那么操作方法博客文章也可以促進(jìn)銷售。

一篇關(guān)于食譜的綜述文章很好，但是一篇介紹如何按照您的原創(chuàng)食譜烹制美食的操作方法文章效果會(huì)更好--而且不只是適用于銷售食物的商店。您的受眾在尋找信息，而您有一些很棒的創(chuàng)意要分享。您可以創(chuàng)建有關(guān)任何內(nèi)容的操作方法文章，例如，如何撰寫(xiě)操作方法文章。以下是您的操作方法文章所需的內(nèi)容：

標(biāo)題公式

了解如何在短時(shí)間內(nèi)完成特定任務(wù)以達(dá)到預(yù)期效果。例如，10 分鐘內(nèi)學(xué)會(huì)慢舞，在舞會(huì)上驚艷全場(chǎng)。
如何在特定時(shí)間范圍內(nèi)完成任務(wù)。例如，如何在 3 小時(shí)內(nèi)更換您的爐子。
如何在資源或時(shí)間有限的情況下完成任務(wù)。例如，只用 4 種食材做一頓大餐。
如何完成任務(wù)以獲得指定結(jié)果。例如，如何修復(fù)您最喜愛(ài)的牛仔褲的褶邊。

簡(jiǎn)介

操作方法文章的簡(jiǎn)介應(yīng)清楚地說(shuō)明博客文章的目標(biāo)。撰寫(xiě)簡(jiǎn)介時(shí)，請(qǐng)回答以下問(wèn)題：

為什么您的受眾想要或需要此技能？
它將或多或少幫助他們做什么？
這將節(jié)省多少時(shí)間或精力？
為什么要教該內(nèi)容？如果您取得了不錯(cuò)的成績(jī)，那就稍微炫耀一下吧！

步驟列表

通過(guò)將該過(guò)程分為多個(gè)步驟來(lái)生成您的操作方法：

列出該過(guò)程中的每個(gè)步驟
目的是使用大量較小的說(shuō)明，使每個(gè)步驟都可輕松實(shí)現(xiàn)。

在撰寫(xiě)分步說(shuō)明時(shí)，不要想當(dāng)然地以為受眾對(duì)自己的項(xiàng)目事先有所了解。您可以假設(shè)自己是第一次做這件事，那么就有必要向受眾清楚闡述那些自己可以信手拈來(lái)或者習(xí)以為常的步驟。創(chuàng)建步驟后，請(qǐng)逐一檢查這些步驟，確保相關(guān)說(shuō)明清晰易懂，并涵括了開(kāi)始下一步驟之前所需進(jìn)行的所有操作。

包括

考慮將以下信息添加到您的操作方法博客文章中：

寫(xiě)出此項(xiàng)目的要求。讓您的受眾先收集所有需要的組件，這將有助于他們節(jié)省時(shí)間，并使文章適用的人們能夠繼續(xù)執(zhí)行后續(xù)步驟。
添加概述或指南以完成每個(gè)步驟。
根據(jù)需要添加圖片。并非每個(gè)步驟都需要圖片來(lái)傳達(dá)步驟或目標(biāo)，但是一些放置恰當(dāng)?shù)膱D片可以為文章增添色彩，并打破任何文本障礙。

采訪博客文章

采訪文章是一種無(wú)需自己構(gòu)思所有內(nèi)容就能生成博客文章的好方法。讓專家來(lái)談?wù)撍麄儫嶂缘膬?nèi)容對(duì)您和您的受眾來(lái)說(shuō)都是既有趣又有用的。采訪文章還可確保您的文章不僅僅與您的受眾分享。當(dāng)博客文章發(fā)布后，您采訪的人可能會(huì)與其自己的受眾分享該文章，從而為您的在線商店帶來(lái)新的訪客。

安排您的采訪

若要安排采訪，請(qǐng)聯(lián)系與您的商店或產(chǎn)品相關(guān)的社區(qū)或行業(yè)人士。當(dāng)您聯(lián)系要采訪的人時(shí)，請(qǐng)確?？紤]以下信息：

禮貌稱呼此人
提供您的名字和公司信息
您為什么想采訪此人？
概述您的項(xiàng)目詳細(xì)信息以及它與您的受眾的關(guān)系
此人的哪些特質(zhì)讓您想采訪他？
此次采訪需要多長(zhǎng)時(shí)間？

安排采訪后，您需要一些可以談?wù)摰脑掝}。

準(zhǔn)備采訪問(wèn)題列表

提出開(kāi)放式問(wèn)題以獲得回應(yīng)。用誰(shuí)、什么、在哪里、何時(shí)、為什么和如何來(lái)提出每個(gè)問(wèn)題，例如：

您是如何進(jìn)入這個(gè)行業(yè)的？
您的靈感來(lái)自哪里？

圖片

圖片可以使您的采訪文章更加風(fēng)趣。使用與您的采訪或討論主題直接相關(guān)的圖片。這將分解文本，為您的采訪博客文章增添視覺(jué)趣味。

資源

這些博客文章類型只是您可以創(chuàng)建的文章類型的幾個(gè)示例。您可以寫(xiě)任何內(nèi)容，但如果您撰寫(xiě)的文章與您的商店或企業(yè)直接相關(guān)，那么您將獲得更大的成功。在 Internet 上搜索其他行業(yè)博客，以了解他人的寫(xiě)作內(nèi)容。下面是一些很好的資源可幫助您入門(mén)：

博客
8 個(gè)由商店運(yùn)營(yíng)的精彩博客
Shopify 合作伙伴博客
關(guān)鍵字，Google 關(guān)于各種主題的博客

How-to blog posts
How-to posts provide step-by-step instructions for a project or activity. You can use how-to posts to attract visitors to your online store by teaching something new. If you include your products in the steps or list of materials needed for the project, then your how-to blog post can also promote sales.
A roundup post of recipes is good, but a how-to post featuring one of your original, delicious recipes is even better - and not just for stores that sell food. Your audience is looking for information, and you've got some great ideas to share. You can create a how-to post on just about anything, for example, How to write a how-to post. Here's what you'll need for your how-to post:
Title formulas
Learn how to do a specific task in a small amount of time for a desired effect. For example, Learn to Slow Dance in 10 minutes to Wow at the Prom.
How to complete a task in a specific timeframe. For example, How to Replace your Furnace in 3 Hours.
How to complete a task with a limited amount of resources or time. For example, Make an Epic Meal with only 4 Ingredients.
How to complete a task for a specified outcome. For example, How to Restore the Hem of your Favourite Jeans.
Introduction
The introduction to your how-to post should clearly state the goal of the blog post. When writing your introduction, answer the following questions:
Why does your audience want or need this skill?
What will it help them do more or less of?
How much time or effort will this save?
Why are you teaching it? If you've had great results, show off a little!
List of steps
Generate your how-to by breaking the process down into steps:
list each step in the process
aim for a larger number of smaller instructions to keep each step easy and achievable.
When writing out your step-by-step instructions, don't assume that your audience has prior knowledge of what your project entails. Imagine that you're doing this for the very first time - steps that are second nature or instinctive to you now should be clearly laid out for your audience. After creating your steps, go through them one by one to ensure that they make sense and include every action needed before the next step can begin.
Include
Consider adding the following information to your how-to blog post:
Write out the requirements for this project. Asking your audience to gather all the needed components first will help them save time and keep people on your post to follow the next steps.
Add an overview or guide to completing each step.
Include images as needed. Not every step needs a picture to communicate the step or goal, but a few well-placed images can add colour to your post and break up any walls of text.
Interview blog posts
Interview posts are a great way to generate a blog post without brainstorming everything by yourself. Getting experts to talk about what they're passionate about can be entertaining and useful for both you and your audience. Interview posts also guarantee that your post gets shared beyond just your audience. The person that you interview will likely share the post with their own audience once the blog post has been published, bringing fresh visitors to your online store.
Set up your interview
To set up an interview, contact someone in the community or industry that relates to your store or products. When you contact the person you want to interview, make sure that you consider the following information:
address the person by their first name
include your name and company information
why do you want to interview this person?
outline your project details and how it relates to your audience
what about this person makes you want to interview them?
how long will this interview take?
Once the interview is arranged, you'll need some topics to talk about.
Prepare a list of interview questions
Ask open questions that elicit a response. Start each one with who, what, where, when, why, and how, such as:
How did you get involved in this industry?
Where do you get your inspiration?
Images
Images can make your interview post more personable. Use images that relate directly to your interview or your discussion topic. This will break up the text and add visual interest to your interview blog post.
Resources
These blog post types are just a few examples of the kind of posts you can create. You can write about anything, but you'll have more success if you write that directly relate to your store or business. Search the internet for other industry blogs to learn what others are writing. Here are some great resources to get you started:
Shopify Blog
8 Brilliant Blogs Run by Ecommerce Stores
Shopify Partners Blog
The Keyword, Google's blog about a variety of topics