亞馬遜運(yùn)營大神教你如何安全刪除差評？-ESG跨境

其實(shí)刪差評的方法都在這里:http://www.amazon.com/review-guidelines

首先差評中的feedback，一般你只要在后臺request removal基本上系統(tǒng)都可以直接幫你刪掉，因?yàn)榇蠖鄶?shù)的feedback是關(guān)于產(chǎn)品的一些問題，亞馬遜系統(tǒng)很快就能夠識別刪除掉。

如果第一次沒刪除掉，你再重新開這個(gè)case，理由隨便說說，客服也很快就刪除掉了。

現(xiàn)在的刪差評的技術(shù)手段，基本都是用大量的買家號report abuse你的這一條差評，然后被亞馬遜機(jī)器識別移除掉，但是買家號資質(zhì)高的，review權(quán)重高的，review存活時(shí)間越久的，難度系數(shù)越大。

然后再者就是在差評鏈接中comment 中大量插入U(xiǎn)RL，讓機(jī)器識別這一條review異常，自動移除。

以下是圈內(nèi)實(shí)操型亞馬遜運(yùn)營大神分享在自媒體的自身真實(shí)案例：

1,首先通過后臺正常開case填寫：

ASIN or ISBN of the product：

Title of the review：

The name of the reviewer：

The date of the review as it appears on our website：

The direct link to the review /post (click the 'Comments' link after the review, and copy/paste the URL that displays in your web browser：

Required action：

收到第一篇官方回復(fù)如下：

Hello,

I've read the review titled"XXXXXXXXXX"for the“products XXXXXX”

I understand your concerns, but the review doesn't violate our posted guidelines, so I'm unable to remove it in its current format.

We try to encourage our customers to give their honest opinions on our products while staying within our guidelines. As a retailer we are interested in cultivating a diversity of opinion on our products. Part of that is allowing our customers to air their honest thoughts on items they have received. Here's a link to our guidelines for reference:

http://www.amazon.com/review-guidelines

We appreciate your understanding. We hope to see you again soon.

We'd appreciate your feedback. Please use the buttons below to vote about your experience today.

Best regards,

基本上很多次這樣去開case都是收到這樣的官方模板回復(fù)，這一次因?yàn)槭潜桓偁帉κ钟眯√柛?，所以必須移除掉，以儆效?

然后亞馬遜郵件后的調(diào)查，全部寫了no，然后把要移除review的內(nèi)容又重新弄上去。十分鐘后收到如下回復(fù):

Hello,

We'd be happy to research the situation with the review you are reporting, but unfortunately I couldn't find the review based on the information in your message.

At your convenience, please send us direct links to the reviews by clicking the "Comments" link after the review, and copy/pasting the URL that displays in your web browser.

https://www.amazon.com/gp/help/contact-us?ie=UTF8&mode=email&#b

We look forward to hearing from you.

We'd appreciate your feedback. Please use the buttons below to vote about your experience today.

Best regards,

關(guān)于這句話的理解：please send us direct links to the reviews by clicking the "Comments" link after the review, and copy/pasting the URL that displays in your web browser.

客服要我先點(diǎn)擊cooments，然后再把URL開case過去，因?yàn)榭头]找到我的差評鏈接。

在那個(gè)差評的comments中把差評的URL評論上去，然后再去開了新的case，過一會就差評刪除掉了，其實(shí)差評移除掉不是因?yàn)閞eview評論了URL的原因，，但是思路是對的

首先關(guān)于差評的技術(shù)手段去移除，不太建議，既然他的初衷是通過亞馬遜機(jī)器人識別到異常行動然后機(jī)器人自動移除，亞馬遜是一個(gè)很牛畢的數(shù)據(jù)公司，你大量的通過這樣的方式去操作，系統(tǒng)記錄肯定會越來越多的

然后關(guān)于開case移除，如果模板自動回復(fù)，那么你就給差評，引起人工的注意

同時(shí)也從其他入口開了case,其他入口的客服回復(fù)如下：

Hello from Amazon Selling Partner Support,

I understand that your concern is regarding review removal and account deletion. Please do not worry I will surely help you in this regard.

First of all I appreciate the time taken by you to letting us know about it. This shows your commitment towards customer Service.

Please be informed that I have personally filled your Review Removal form and have forwarded your contact to the team that owns Customer Reviews.

Please note that the team that owns this feature doesn't use the case system. So your case will appear closed in Seller Central.

This team will work on the review and review will remove from the detail page. If this team needs additional information to complete their investigation, they will reach out to you directly.

I hope the information I have provided proves helpful. If there is anything else we can do to make things easier for you and to salvage what has up to now been a valued relationship, please let us know.

We Wish you all the best in all of your future online sales.

Have a great day!

To help us continually improve, we ask that you take a moment to complete our survey below to tell us about your experience with this specific interaction.

Were you satisfied with the support provided?

1、請大家仔細(xì)品味這一句話:Please note that the team that owns this feature doesn't use the case system. So your case will appear closed in Seller Central.

2、結(jié)合回復(fù)差評的郵件來自于community-help@amazon.com

3、http://www.amazon.com/review-guidelines

開case刪除差評，這個(gè)移除權(quán)限是屬于買家團(tuán)隊(duì)的，不是屬于賣家支持的

feedback對于買家買家和都沒那么重要，所以feedback基本上很容易移除，

但是review，三方都很緊張這個(gè)東西，對待這個(gè)移除review和新增review都異常的重視，審核非常嚴(yán)格，所以不管好的review還是差的review對標(biāo)的價(jià)值都非常高

關(guān)于如何人工或者機(jī)器把你的差評刪除，請大家仔細(xì)去研究這個(gè)

URL:http://www.amazon.com/review-guidelines

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如果自己嘗試刪除不了差評的，也可以掃描咨詢刪差評服務(wù)，全站點(diǎn)可以刪，刪除后付費(fèi)!

點(diǎn)擊咨詢現(xiàn)在有哪些新興平臺值得關(guān)注 >>>

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