wish平臺ProductBoost活動選擇可選關(guān)鍵詞有什么技巧？-ESG跨境

活動選擇可選關(guān)鍵詞有什么技巧？

問：關(guān)于如何選擇合適的可選關(guān)鍵詞有什么技巧？

答：您應(yīng)該考慮的平臺用戶會如何搜索以及其他商戶會如何選擇他們的可選關(guān)鍵詞。

諸如“dress”（裙裝）和“fashion”（服裝）之類的熱門關(guān)鍵詞肯定會獲得很高的搜索量，但是也可能非常擁擠。而且，如果您沒有最好的產(chǎn)品來匹配這些關(guān)鍵詞，它們也不太可能取得理想的效果。您的可選關(guān)鍵詞應(yīng)該更有相關(guān)性、更具體，這樣才有可能提高轉(zhuǎn)化率。

而且，雖然Wish商戶平臺有檢查拼寫、自動補全和自動更正功能，但用戶仍然可能在移動設(shè)備上輸入大量的錯別字。wish商戶平臺還是一個國際化的交易平臺，很多用戶來自世界各地。因此，如果您知道某些熱門搜索關(guān)鍵詞的翻譯（與您的產(chǎn)品相關(guān)），也可以多加利用。

Q: Any tips on how to choose the right optional keywords?

A: You should think about how our users will search on our platform and how other merchants will choose their optional keywords.

Popular keywords such as "dress" and "fashion", will definitely have a high search volume, however, they can also be very crowded. And if you do not have the best product for those keywords, it is unlikely they will do well. You want your optional keywords to be relevant and more specific, where the conversion rate can be higher.

Also, although we do spell check, auto-complete, and auto-correction, there are still tons of typos a user might type on their mobile device. Our platform is also an international marketplace, with many users around the world. So if you know translations of popular search keywords (that are relevant to your product), you might want to take advantage of that as well.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。