wish平臺(tái)ProductBoost推廣活動(dòng)之確定預(yù)算及示例-ESG跨境

5. 確定您的活動(dòng)預(yù)算。您的預(yù)算可能取決于以下因素：推廣活動(dòng)的持續(xù)時(shí)間、即將到來(lái)的節(jié)日和特別活動(dòng)，以及您要推出的新品數(shù)量。商戶平臺(tái)還在底部為您展示了計(jì)算預(yù)算上限的公式。

請(qǐng)注意，ProductBoost 推廣活動(dòng)設(shè)有每產(chǎn)品每日最低預(yù)算。如果您設(shè)置的預(yù)算低于此最低預(yù)算值，系統(tǒng)將顯示錯(cuò)誤消息：“預(yù)算必須大于或等于 US$X”（X 值基于最低預(yù)算和活動(dòng)持續(xù)天數(shù)）。

目前，部分商戶可享受限時(shí) ProductBoost 優(yōu)惠項(xiàng)目：獎(jiǎng)勵(lì)預(yù)算。具體而言，若這些商戶在 ProductBoost 活動(dòng)中設(shè)置的每產(chǎn)品每日預(yù)算高于特定閾值（具體閾值將在商戶平臺(tái)的“設(shè)置預(yù)算”部分顯示），他們就可以選擇領(lǐng)取相應(yīng)的“獎(jiǎng)勵(lì)預(yù)算”。“獎(jiǎng)勵(lì)預(yù)算”優(yōu)惠具體如下：

• 商戶可在原先設(shè)定的活動(dòng)預(yù)算基礎(chǔ)上，選擇添加“獎(jiǎng)勵(lì)預(yù)算”。

• “獎(jiǎng)勵(lì)預(yù)算”額度是您設(shè)定的 ProductBoost 活動(dòng)預(yù)算的30%。

• 此項(xiàng)限時(shí)優(yōu)惠中，“獎(jiǎng)勵(lì)預(yù)算”額度中50%的費(fèi)用將由 支付。

示例： 

某商戶的店鋪可使用“獎(jiǎng)勵(lì)預(yù)算”，且其將 ProductBoost 活動(dòng)預(yù)算設(shè)定為20美元（此例中的閾值是15.2美元，見(jiàn)下圖），那么其可添加的“獎(jiǎng)勵(lì)預(yù)算”額度為6美元（20美元的30%）。在此情況下，如果該商戶勾選了“我希望獲得獎(jiǎng)勵(lì)預(yù)算”復(fù)選框，則可為此 ProductBoost 活動(dòng)添加的總預(yù)算為：20 + 6 = 26美元（如下圖所示）。如果此 ProductBoost 活動(dòng)最終花費(fèi)了26美元的總預(yù)算，則“獎(jiǎng)勵(lì)預(yù)算”中的3美元（6美元的50%）將由 Wish 支付。

填寫完上述所有信息后，請(qǐng)點(diǎn)擊“保存活動(dòng)”。

祝賀您！現(xiàn)在您已經(jīng)成功創(chuàng)建了您的第一個(gè)推廣活動(dòng)。您可以前往“ProductBoost”>“所有活動(dòng)列表”查看正在進(jìn)行的推廣活動(dòng)。

通過(guò) API 創(chuàng)建 ProductBoost 推廣活動(dòng)：

如需詳細(xì)了解如何通過(guò) API 創(chuàng)建 ProductBoost 推廣活動(dòng)，請(qǐng)?jiān)L問(wèn)以下 API 文檔：https://merchant.wish.com/documentation/api/v3/reference#operation/createCampaign。您也可以參閱 ProductBoost API 總覽文檔，了解其他可以通過(guò) API 實(shí)現(xiàn)的 ProductBoost 相關(guān)工作。 

通過(guò)上傳 CSV 文件創(chuàng)建 ProductBoost 推廣活動(dòng)：

請(qǐng)參閱此分步指南，了解如何通過(guò)上傳 CSV 文件創(chuàng)建 ProductBoost 推廣活動(dòng)。

如需詳細(xì)了解如何優(yōu)化 ProductBoost 推廣活動(dòng)，請(qǐng)參閱“ProductBoost 最佳實(shí)踐”！

5. Determine how much you are willing to spend to get your products in front of more customers. Your budget may depend on factors such as: duration of the campaigns, upcoming holidays and special events, and the number of new products you are launching. We will also show you the formula of calculating your maximum budget on the bOTTOm.

Note that there’s a minimum budget per product per day required. If you set a budget that is lower than the minimum budget threshold, you will receive an error message that states “Budget must be greater than or equal to $X” (X is based on the minimum budget and the number of days you decide to run the campaign).

An additional limited-time promotional offering called Reward Budget is currently available to select merchants. Specifically, select merchants can claim the Reward Budget discounts if their ProductBoost campaign budget is set at above a certain threshold per product per day (the exact threshold amount will be shown to merchants in the “Set a budget” section in Merchant Dashboard). Reward Budget offers the following discounted budget:

• Merchants have the option to add the Reward Budget to the budget amount they set for a campaign.

• Reward Budget is an additional 30% of the ProductBoost campaign budget that merchants set.

• Wish covers 50% of the cost of the Reward Budget.

Example: 

A merchant with access to Reward Budget sets her ProductBoost campaign budget to be $20 (the threshold amount is noted as $15.20 in this case; see screenshot below). The Reward Budget will be $6 (30% of $20). If merchants select the “I would like to receive the Reward Budget” checkbox, the total budget for the ProductBoost campaign would be $20 + $6 = $26 (as shown in the example screenshot below). If all $26 of the ProductBoost campaign budget are spent, $3 (50% of $6) of the Reward Budget will be paid by Wish.

Once you complete all information above, click "Save campaign". 

Congratulations! You just created your first campaign. You will be able to view your running campaigns by navigating to ProductBoost > List Campaigns.

Create ProductBoost campaigns via API:

To learn more about creating ProductBoost campaigns via API, please visit the following API documentation: https://merchant.wish.com/documentation/api/v3/reference#operation/createCampaign. You may also consult the general ProductBoost API documentation for other types of ProductBoost-related tasks you can do.

Create campaigns via CSV Upload:

Please refer to this step-by-step guide for details on how to create ProductBoost campaigns via CSV upload.

For more information on how to optimize your ProductBoost campaigns, read the ProductBoost Best Practice!

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。