如何使用ExternalBoost在外部平臺上推廣您的Wish產(chǎn)品？

wish觀察

2022-03-26

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如何使用ExternalBoost在外部平臺上推廣您的Wish產(chǎn)品？

如何使用ExternalBoost在外部平臺上推廣您的？

為幫助商戶在 Wish 交易平臺之外將產(chǎn)品進一步推廣給更多用戶，Wish 在小范圍內(nèi)推出了名為 ExternalBoost 的項目，目前僅對部分商戶開放。

參加 ExternalBoost 的商戶可以選擇以下兩種版本之一，通過 Facebook 等外部平臺推廣產(chǎn)品：

版本1 ：僅當(dāng)來自外部平臺的用戶點擊廣告并且在 Wish 上下單時，才啟用廣告花費（無需設(shè)置預(yù)算）并向商戶收取費用。這是 ExternalBoost 的“按轉(zhuǎn)化次數(shù)付費”版本。
版本2：設(shè)置廣告花費預(yù)算，僅為來自外部平臺的點擊次數(shù)付費。這是 ExternalBoost 的“按點擊次數(shù)付費”版本。

Wish 和外部平臺會根據(jù)各種數(shù)據(jù)源幫助商戶優(yōu)化 ExternalBoost 廣告，找到最感興趣的潛在用戶，并為商戶提供廣告業(yè)績數(shù)據(jù)。

本文將通過幾個簡單的步驟指導(dǎo)參加該項目的商戶如何使用上述兩種版本的 ExternalBoost。請注意，兩種不同版本的 ExternalBoost 目前分別僅對兩組不同的選定商戶開放。

How to use ExternalBoost to market your Wish products across external platforms?
To help merchants further publicize and market Wish products among wider audiences beyond the Wish marketplace, Wish has rolled out a small-scale program called ExternalBoost, now available to select merchants only.
ExternalBoost allows participating merchants to access one of the following two versions of boosting products across external platforms, such as Facebook:
Version 1: Enable ad spend (without setting a budget) and be charged a fee only when customers from external platforms click on the ad and place an order on Wish. This is the “cost-per-acquisition” version of ExternalBoost.
Version 2: Set a budget for ad spend for the number of clicks only from external platforms. This is the “cost-per-click” version of ExternalBoost.
Wish and external platforms in turn help optimize merchants’ ExternalBoost ads based on a variety of data sources to target the most interested potential customers, and provide merchants with ads performance insights as well.
This article walks participating merchants through a few simple steps to enable the two different versions of ExternalBoost described above. Please please note that the two different versions of ExternalBoost are currently available to two separate groups of select merchants only.