wish平臺(tái)CollectionBoost項(xiàng)目如何確定產(chǎn)品集合的名稱和徽標(biāo)？-ESG跨境

CollectionBoost項(xiàng)目如何確定產(chǎn)品集合的名稱和徽標(biāo)？

名稱和徽標(biāo)是產(chǎn)品集合在頁(yè)面上顯示時(shí)用戶首先看到的內(nèi)容，也是吸引用戶點(diǎn)擊產(chǎn)品集合的主要因素。因此，產(chǎn)品集合的名稱和徽標(biāo)圖片應(yīng)相一致，且與集合中所含的產(chǎn)品保持一致。

確保您的徽標(biāo)圖片質(zhì)量高、富有吸引力且能準(zhǔn)確代表產(chǎn)品集合中的產(chǎn)品。請(qǐng)查看以下徽標(biāo)圖片示例：

產(chǎn)品集合的名稱應(yīng)準(zhǔn)確反映集合中產(chǎn)品所屬的類別（以下任意一種）：

• 主題（萬(wàn)圣節(jié)、新年、假日季等）

• 產(chǎn)品類別（手機(jī)、珠寶、樂(lè)隊(duì)襯衫等）

• 品牌（Nike、Playstation、Apple 等）

用戶應(yīng)在看到集合的名稱時(shí)可以立即看出集合中包含哪類產(chǎn)品。

下圖所示的產(chǎn)品集合的名稱為“toys for kids”（兒童玩具）并搭配了一張相關(guān)的圖片，因此能讓用戶快速了解該產(chǎn)品集合中包含的產(chǎn)品類型。

1. How should I determine my Collection Name and Collection Logo?

Your Collection Name and Logo are the first things customers will see when your collection appears for them, and will primarily be what gets customers to click on your collection. It is important that both the name and logo image are consistent with each other and the products you have included in your collection.

Ensure your logo image is visually appealing, high quality, and accurately represents the products in your collection. See below for logo image examples:

Your collection should have a name that accurately reflects any of the following categories for the products you have included in your collection:

• Theme (Halloween, New Years, Holiday Season, etc.) 

• Product category (headphones, jewelry, band shirts, etc.) 

• Brand (Nike, Playstation, Apple, etc.)

A customer should be able to read the name of your collection and immediately understand what type of products they will find in that collection.

The collection highlighted in the image below is entitled “toys for kids” and pairs this name with a relevant image, allowing customers to quickly understand what types of products this collection will contain.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。