wish如何利用CollectionBoost通過自定義的產(chǎn)品集合推廣產(chǎn)品？

2022-03-26

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wish如何利用CollectionBoost通過自定義的產(chǎn)品集合推廣產(chǎn)品？

Wish如何利用CollectionBoost通過自定義的產(chǎn)品集合推廣產(chǎn)品？

如下圖所示，當用戶搜索“halloween decor”（萬圣節(jié)裝飾）時，“Halloween Skeletons”產(chǎn)品集合顯示為第一個結(jié)果。點擊進入“Halloween Skeletons”產(chǎn)品集合，將顯示可供購買的各種萬圣節(jié)產(chǎn)品（由創(chuàng)建該產(chǎn)品集合的商戶選擇）。

本文將詳細說明 CollectionBoost 的使用方法并為您解答一些常見問題。

1. 如何推廣產(chǎn)品？

首先，前往 CollectionBoost > 創(chuàng)建產(chǎn)品集合，為您要推廣的產(chǎn)品創(chuàng)建一個產(chǎn)品集合。

2. 什么是 CollectionBoost 產(chǎn)品集合以及如何設置產(chǎn)品集合？

CollectionBoost 產(chǎn)品集合就是您選出的一組可一起推廣的產(chǎn)品。創(chuàng)建產(chǎn)品集合時需要為其指定徽標和名稱。

要創(chuàng)建產(chǎn)品集合，可以前往 CollectionBoost > 創(chuàng)建產(chǎn)品集合。

填寫以下字段：

產(chǎn)品集合名稱：將在 Wish 平臺上顯示的產(chǎn)品集合的名稱。目前不允許使用特殊字符或表情符號。
產(chǎn)品集合徽標：將在 Wish 平臺上顯示的產(chǎn)品集合的徽標?；諛藨獮榍逦恼叫螆D片，以顯示產(chǎn)品的品牌（如有）、主題（如萬圣節(jié)裝飾）或功能。下面是一些示例：

搜索詞：一組您希望與您的產(chǎn)品關聯(lián)的搜索詞，以逗號分隔。當您運行推廣活動時，用戶輸入這些搜索詞，您的產(chǎn)品集合就會顯示在搜索結(jié)果中。在稍后創(chuàng)建推廣活動時您需要為每個搜索詞競價。
相關產(chǎn)品：一組產(chǎn)品 ID，以逗號分隔，這些產(chǎn)品是 Wish 平臺上已經(jīng)在售的產(chǎn)品，且您認為這些產(chǎn)品與您產(chǎn)品集合中的產(chǎn)品相關。
產(chǎn)品：創(chuàng)建一個產(chǎn)品集合至少需要10個產(chǎn)品。當用戶在 Wish 平臺上點擊進入被推廣的產(chǎn)品集合時，將顯示這些產(chǎn)品。

新創(chuàng)建或編輯過的產(chǎn)品集合處于“待審核”狀態(tài)，需要經(jīng)過審核才能獲得批準。若您的產(chǎn)品集合沒有獲得批準，wish商戶平臺會向您提出意見。若獲得批準，您的產(chǎn)品集合將顯示“已批準”狀態(tài)，此時即可為其創(chuàng)建推廣活動。

3. 什么是 CollectionBoost 推廣活動以及如何創(chuàng)建推廣活動？

產(chǎn)品集合獲得批準后即可創(chuàng)建 CollectionBoost 推廣活動。創(chuàng)建推廣活動時，商戶可為其選擇的搜索詞競價，并指定推廣活動的運行時間。只有創(chuàng)建推廣活動后，該產(chǎn)品集合才會在平臺上展示。

要創(chuàng)建推廣活動，請前往 CollectionBoost > 管理產(chǎn)品集合和推廣活動，點擊要為其創(chuàng)建推廣活動的產(chǎn)品集合旁的“創(chuàng)建活動”按鈕。

填寫以下字段：

開始日期：開始日期是您的產(chǎn)品集合開始推廣的第一天。推廣活動的持續(xù)時間為7天。
競價：每個搜索詞的競價最低為1美元（可能會發(fā)生變化）。推廣活動的最終費用是所有搜索詞的競價總和。這筆費用將覆蓋推廣活動的運行全程。

如果您將來要復制該產(chǎn)品集合，并希望刪除某些搜索詞，則可以將該搜索詞的競價留空。只有搜索詞的競價最高的前5名競價者才會被推廣。如果您的競價未被選中，則不會向您收取任何費用。

4. CollectionBoost 如何收費？

推廣活動的總費用就是您所有被接受的搜索詞的競價總和。這筆費用不受推廣活動中的產(chǎn)品數(shù)量或獲得的曝光量和 GMV 的影響。您可以在 CollectionBoost > 管理產(chǎn)品集合和推廣活動頁面的下拉列表中查看推廣活動中所有競價的狀態(tài)。
如果您的搜索詞競價為空，或者未被選中進行推廣，則不會向您收取任何費用。

As seen in the below image, the “Halloween Skeletons” collection appears as the first result when a user searches for “halloween decor”. Clicking into the “Halloween Skeletons” collection will display a variety of Halloween products (selected by the merchant who created the collection) available for purchase.
This article walks merchants through how to use CollectionBoost, along with some frequently asked questions.
1. How do you boost your products?
Start by creating a collection with the products you want to boost by navigating to CollectionBoost > Create a Collection.
2. What is a CollectionBoost Collection and how do you set up a collection?
A CollectionBoost Collection is the selection of products you would like to boost. Each collection will require a logo and a name in order to be created.
To create a collection, you can go to CollectionBoost > Create a Collection.
Fill in the following fields:
Collection Name: The name of your collection, which will be displayed on . No special characters or emojis are allowed at this time.
Collection Logo: The logo of your collection, which will be displayed on Wish. It should be a clear, square image to show the brand (if applicable), theme (for example, Halloween decor), or feature of your products. Some examples:

Search Terms: A list of search terms you’d like your collection to show up under, separated by commas. When you have a running campaign and the user is searching for these search terms, your collections will show up. You will bid on each of these search terms later when creating campaigns.
Related Products: A list of product IDs (separated by comma) that are already available for sale on Wish that you believe the products in your collection are related to.
Products: You will need at least 10 products to create a collection. These will be the products displayed when users click into the boosted collection on Wish.
Newly created or edited collections will be in “Pending” state and will go through a review period before it can be approved. Feedback will be provided if your collection is not approved. After being approved, your collection will show as “Approved” and you can create campaigns with this collection.
3. What is a CollectionBoost Campaign and how do you create a campaign?
A CollectionBoost Campaign can be created once a collection has been approved. The collection will allow merchants to bid on the search terms they have selected and designate a campaign runtime. Only after a campaign is created will the collection be live on Wish.
To create a campaign, click the “Create Campaign” button on the collection you'd like to use in the CollectionBoost > Manage Collections and Campaigns.
Fill in the following fields:
Start Date: The start date is the first day that your collection will be promoted. The duration of the campaign is 7 days.
Bid: The bid for each search term should be a minimum of $1.00 (subject to change). The final cost of the campaign will be the sum of all the search term bids. This cost will cover throughout the duration of the campaign.
If you duplicate the collection in the future and want to leave out certain search terms, you can leave the bid for that search term blank. Only the top 5 bidders with the highest bid for a certain search term will be promoted. There will be no charge if your bid is not selected.
4. How much does CollectionBoost cost?
The total spend for your campaign will simply be the sum of the bids of all your accepted search terms. The spend will not be impacted by the number of products in your campaign or how many impressions and GMV your campaign receives. You can check the status of all bids in your campaign in the dropdown on CollectionBoost > Manage Collections and Campaigns.
If your bid is empty for the search term or is not selected for promotion, there will be no charge.