拉丁線上電商零售額每年約為700億美元,僅占總零售額的4.4%。這幾乎低于全球所有其他主要國(guó)家和地區(qū)。以美國(guó)為例,其線上零售額占總零售總額的11.3%。
MercadoLibre
7004.4%11.3%
2.6745%20243.5
32.5%GDP
MercadiLibre
B2W
Via Varejo
/ | ||||
2 | Americanas | 1338 | ||
4 | Casas Bahia | 3620 | ||
6 | Dafiti | 3040 | ||
8 | Extra | 1690 | ||
10 | Shoptime | 1400 | ||
12 | 970 | |||
14 | Kanui | 270 | ||
2 | 143 | 22% | |
4 | 4520 | 7% | |
6910 | 10% |
MercadoLibre1999eBayeBayeBay20012016MercadoLibre
MercadoLibre186.4239%22%18%
MercadoLibre,
Mercado Pago
Mercado Ads(Mercado Publicado)
Mercado Shops
Mercado Envos
MercadoLibre110002007MercadoLibre
MercadoLibreeBayAllegroTrade MeMercadoLibreeBay
MercadoLibreMercado EnvosListing17.5%16%
110 | 1% |
B2WLojas AmericanasSubmarinoAmericanasShoptime
AmericanasSubmarino19992005Shoptime2006B2WAmericanas1.34Submarino3300Shoptime1400
AmericanasAmericanas EmpresasSubmarinoShoptime
2013SubmarinoAmericanasShoptime20142019GMV2062%4700
B2W Marketplacelisting16%B2WFBA
SubmarinoAmericanasShoptimeB2W Marketplace
2 | 5.766 | 10% | |
4 | 4169 | 7% | |
… | … | … | |
12 | 5380 | 1% | |
16 | 28% |
MercadoLibreB2W626053802%
20152017Prime
Amazon.comAmazon.caFedExDHLUPSFBA
350.6K | 1% |
Via VarejoB2W1000Casas BahiaExtraPontofrio
Casas Bahia3600Extra1700Pontofrio1400
Via Varejo20132019GMV2.8826.7%
Via Varejolisting
Global Fashion GrouplamodaThe IconicZaloraDafitiKanuiTricae
Dafiti304057%17%17%9%DafitiKanuiTricaeDafitiKanui250
Netshoes2250200020022007Netshoes2019LuizaNetshoes
LinioMercado LibreLinio150030%23%20%19%6%LinioFalabellaLinio
WishWish9%——1000——
PrivaliaPrivalia60032%28%27%12%Veepee
*
Leo
特別聲明:以上文章內(nèi)容僅代表作者本人觀點(diǎn),不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。
二維碼加載中...
使用微信掃一掃登錄
使用賬號(hào)密碼登錄
平臺(tái)顧問
微信掃一掃
馬上聯(lián)系在線顧問
小程序
ESG跨境小程序
手機(jī)入駐更便捷
返回頂部