how should B2B suppliers / foreign trade companies / foreign tra-ESG跨境

have you seriously thought about these questions:

What do B2B buyers want from your independent station?

what caused them not to come back after leaving your independent station?

how many times will the buyer return to your website before the next or last step of the buyer cycle?

what content is important to potential customers?

after studying the results of a detailed B2B website usability survey, I found that as a b-end supplier, it is very important to create reputation and trust on an independent website. Regardless of the phenomenon, all businesses are based on" trust "in the long run.

although it is difficult to do B2B marketing well by using independent stations, it is not as difficult to generate trust among potential customers as you think. Continue to look down and you will know why I say so.

the following content will tell you 7 places where you need to have problems on the independent website, as well as how you can adjust and optimize the website to gain more credibility and finally increase the inquiry of the independent website.

01B end buyers will not give you a chance until they see your legal ID. as a supplier / foreign trade company / foreign trade factory, you should pay attention: buyers will judge the credibility of your company from their first impression of your website. To improve their first impression, you need to have a complete contact information, a thoughtful" about us "page, and an introduction page of the products and services provided by your enterprise The "inquiry harvester" course has detailed courses to teach you how to make these pages, which you can visit https://4liang.com/harvester/ study. How to improve the credibility of independent stations? Improve the page template of your independent website (including header and footer), add your company's real address, contact information, quick link to your products and services page, and partial summary of "about us". Be careful when using the independent station of the gallery. Even if you and your employees can't reach the level of professional photography models in appearance, they will certainly surpass the gallery in terms of trust and credibility. Another interesting finding is that buyers usually don't want to see the price first. 02B end buyers hope to see your basic situation before contacting you, leaving a good first impression for buyers is not enough for them to contact you on their own initiative. Although video, visual and audio are all bonus items, respondents said that this will not be their active inquiry. In fact, for buyers who want to make inquiries, the decisive factor is whether you provide them with the following basic details of technical support, product price, product comment, delivery / transportation time, how to improve the credibility of independent stations? You need to optimize the content of the independent station, especially the content on the product side. Will displaying price information on the website make you lose sales opportunities? A simple experiment can solve this problem. Add price information to your website, try it for a period of time, and compare the number of leads generated in the two cases. 03 blogs and social media alone can't win you more inquiries from b-end buyers. B2B buyers have said that they are disappointed with suppliers who post social posts every week but don't provide them with high-value content. Although these two marketing channels are valuable for generating traffic and cultivating potential customers, an effective content marketing strategy depends on a wider range of content dissemination channels. How to improve the credibility of independent stations? Apply scientific methods to your content creation process, that is, study what potential users like to see. You can interview existing customers, send them a questionnaire, and evaluate the user analysis of your website to determine the direction of content marketing. Create a test based on your research hypothesis and measure its results. Are you getting closer or farther away from your goal of attracting and educating buyers? If you're not sure, take a / B test. Focus on one element at a time (such as content format, title, marketing channel), and create multiple versions of the same offer to test the impact of variables. Repeat the above three steps. 04B end buyers don't trust those independent stations full of interference. When it comes to building trust and credibility, clarity is better than fancy. B2B buyers have little patience with things that waste their time and hinder them. Here are some website elements that will annoy b-end users and let them leave immediately: lack of contact information, disturbing instant chat function, animation advertising pop-up window, poor design or navigation, automatic video or audio. Almost half of the respondents claimed that they would abandon a b-end supplier's website because the independent station could not clearly convey the company's business. How to improve the credibility of independent stations? What you need to do is actually a design strategy called growth driven design (GDD). It is different from the traditional website design. The design process of GDD is user-centered from beginning to end. The GDD design cycle includes user research (identifying drivers, obstacles and bait on the website) and implementation to achieve continuous improvement of user experience and conversion rate. 05 only when buyers evaluate the cost and value will they make inquiries. First of all, you must realize that the personal contact information of potential customers is a valuable commodity. If you want it, you must earn it. Using too many form fields in the inquiry form or contact form, or aggressive questions, or automatically checking the newsletter subscription are all the reasons for buyers to escape the form. How to improve the credibility of independent stations? It is not impossible to get in touch with the buyer, because when your form meets the following conditions, the b-end buyer will be more willing to fill in your form: the form passes the credibility test. The b-end buyer said that the slightest exception in form design or copywriting can prevent them from filling in and submitting the form, so you should ensure that your form is beautiful and professional, and then conduct a large number of user tests, To identify any danger signals. Provide clear and accurate expectations. Do you provide free samples or offers to your potential customers? B-end buyers must have had the painful experience of waiting for the seller's response in vain, which will make them hesitate when making inquiries. Clarity is better than persuasion at this time: you need to clearly state what buyers can expect after clicking the submit button? They should know who will contact them (the sales representative or the business owner himself)? When will they get your reply? 06 buyers will leave and return to your independent station many times. The long and thoughtful decision-making journey is a typical feature of B2B buyers. In fact, buyers will visit your independent station up to five times before summoning up the courage to contact you. During this period, potential customers will evaluate your products and solutions with competitors, study your reputation and study your customer feedback. Their knowledge of your company will determine whether they will return to your website again. How to improve the credibility of independent stations? You can post the following content on the independent website page or article: charts and lists: this can help buyers compare and measure you with your competitors. Case study: describe how you helped other B2B buyers overcome obstacles and succeed. Third party endorsement: show your previous customers' comments on your products / business on other websites. 07 mobile friendly independent station is very important. 50% of B2B buyers search B2B products on mobile devices. Although most respondents said that the lack of mobile friendly websites would not deter them from suppliers, the vast majority of respondents said that they hoped that your website would enable them to automatically dial your number with a click (this is actually a super easy thing to achieve, but many websites did not take this small detail into account). How to improve the credibility of independent stations? Although a mobile unfriendly website may not deter buyers, a poor mobile experience will lead to opportunities slipping through your fingers and ranking poorly in search engine results. Although the basic mobile response ensures the basic accessibility of independent stations, optimizing your entire mobile device experience is a worthwhile investment. Original link: https://4liang.com/how-b2b-vendors-can-generate-trust-with-website/ Reprint please be sure to add this link! Original author: I'm Ben original source: bangyue.com

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