工具和家居裝修的假日準(zhǔn)備清單

如您所知，節(jié)假日期間 Amazon.com 的客流量非?？捎^。我們希望您做好萬全的準(zhǔn)備，充分利用這一機會。如下清單可以幫助您為假日季做好準(zhǔn)備。

（數(shù)一下肯定答案的個數(shù)，便可知道您的準(zhǔn)備程度）

商品質(zhì)量

• 我的大部分商品都配有圖片

• 我的所有商品都配有出色的內(nèi)容（展示特性要點并提供詳細(xì)描述）

• 我的商品名稱能提供足夠的信息

供應(yīng)情況

• 我的商品中至少 90% 能滿足整個假日季的庫存要求

搜索與瀏覽：

• 我的所有商品都已按 Amazon.com 要求正確分類

• 我已為每件商品設(shè)置了 5 個有效搜索項

• 我的正面評分不低于 4.0

• 我計劃聯(lián)系買家刪除負(fù)面評論（如果買家也覺得評分不夠公正）

• 我計劃鼓勵我的買家為我的商品撰寫評論

交叉銷售

• 我已編寫了至少 10 本買家指南，至少覆蓋了我的 100 款商品

• 我已創(chuàng)建了至少 10 個 Listmania 清單

強力推銷

• 我已準(zhǔn)備好了一個短名單，其中所列商品將參加 Amazon.com“周五”活動

• 我已準(zhǔn)備好了一個短名單，其中所列商品將參加“清倉甩賣”活動

• 我已準(zhǔn)備好了一個短名單，其中所列商品將參加“精品推薦”活動

促銷

• 我打算在“假日季”推出超過 $x 即免運費服務(wù)

“賣家平臺”幫助頁面提供有上述主題的更多信息。

請將您計劃的促銷活動、買家指南和推銷商品清單發(fā)郵件至 tools-promotions@amazon.com。

我們衷心地祝愿您將擁有一個極其愉快的“假日季”！

祝您銷售愉快！！

Holiday Preparation Checklist for Tools & Home Improvement

As you know, Amazon.com gets incredible amount of traffic during the holidays. We want you to be prepared to make the most of this opportunity. Below is a checklist we think you should use to prepare yourself for the holiday season.

(Count # of YES answers to know your level of preparedness)

Item quality

• Majority of my items have images

• All my items have great content (feature bullet points and detailed product descriptions)

• My products have informative titles

Availability

• At least 90% of my products will be in stock for the entire holiday season

Search & Browse:

• All my products are correctly classified on Amazon.com

• I have included 5 effective search terms for every product

Feedback

• I have positive feedback ratings of at least 4.0

• I have plans to contact customers to remove negative ratings (if customers agree it was unjustified)

• I have plans to encourage my customers to write reviews for my products

Cross Selling

• I have created at least 10 buyer guides which will feature at least 100 of my top products

• I have created at least 10 Listmania Lists

Power Merchandising

• I have a ready short list to send my products for Amazon.com Friday Sale

• I have a ready short list to send my products for Clearance Corner

• I have a ready short list to send my products for Hot Picks

Promotions

• I plan to run a Free Shipping over $x promotion for the Holiday Season

You can find more help on all of the above topics in Seller Central help.

Please send your planned promotions, buyer guides and merchandising item listings to tools-promotions@amazon.com.

We that you will have an incredible Holiday Season.

Happy Selling!!

點擊咨詢現(xiàn)在有哪些新興平臺值得關(guān)注 >>>

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。