亞馬遜賣家如何設(shè)置出色的詳情頁(yè)面？

亞馬遜觀察

2022-03-26

1137

一個(gè)高品質(zhì)的詳情頁(yè)面會(huì)包含買家購(gòu)買商品所需要的所有信息。詳情頁(yè)面由以下要素組成：

出色的詳情頁(yè)面促進(jìn)商品銷售

一個(gè)高品質(zhì)的詳情頁(yè)面會(huì)包含買家購(gòu)買商品所需要的所有信息。詳情頁(yè)面由以下要素組成：

商品名稱

我們發(fā)現(xiàn)，有關(guān)服裝的最佳名稱能準(zhǔn)確地描述商品，遵循以下準(zhǔn)則：

部類 + 品牌 + 型號(hào)（如有必要）+ 樣式 + 樣式 + 服裝類型 + 孕婦（如適用）+ 多件包裝尺寸（如有必要）+ 尺寸修改量（如果沒有父項(xiàng)商品的子項(xiàng)商品或尺寸修改量代表某個(gè)唯一商品）

示例

女裝 Calvin Klein 卡文克萊長(zhǎng)款短袖 V 領(lǐng) T 恤，孕婦裝，3 件裝

在此示例中，“女裝”為部類，“Calvin Klein 卡文克萊”為品牌，“長(zhǎng)款”為型號(hào)，“短袖”為第一個(gè)樣式，“V 領(lǐng)”為第二個(gè)樣式，“T 恤”為服裝類型。

商品描述

確保涵蓋所有基礎(chǔ)信息：面料成份、保養(yǎng)方法以及能提升形象的詳細(xì)信息。包含衣服的質(zhì)感等信息有助于激發(fā)買家的想象，幫助他們?cè)O(shè)置穿著場(chǎng)合。

商品描述的典范示例

您想高升嗎？抗皺平整，易于隨身攜帶，讓生活更簡(jiǎn)單！它能跟得上您的辦公節(jié)奏，方便更換，參加晚宴也不怕。V 型領(lǐng)口、正面、袖口和底部配有撞色橫條。耐洗。進(jìn)口。人造纖維/尼龍。采用運(yùn)動(dòng)風(fēng)格裁剪，這些純棉帆布褲可能是您穿過(guò)最耐磨和最舒適的長(zhǎng)褲。背面口袋上的可洗人造麂皮裝飾和 D 型環(huán)增加了耐磨性，延長(zhǎng)了穿戴壽命。棕色、綠色、卡其色、石色可選。耐洗。進(jìn)口。

商品描述的反面示例

燈芯絨夾克，前面有口袋。

商品特性

商品特性相當(dāng)于商品的“特性和優(yōu)勢(shì)”。我們推薦以下五個(gè)要點(diǎn)格式：

特性要點(diǎn) 1：內(nèi)容（例如材質(zhì)）
特性要點(diǎn) 2：特性和優(yōu)勢(shì)
特性要點(diǎn) 3：特性和優(yōu)勢(shì)
特性要點(diǎn) 4：特性和優(yōu)勢(shì)
特性要點(diǎn) 5：保養(yǎng)/特別護(hù)理/保證

示例

100% 純棉制品
柔軟舒適，周末放松的不二之選
抗皺，無(wú)需熨燙
懷舊洗法讓它永遠(yuǎn)看起來(lái)非常舒適
可用溫水機(jī)洗?？伤Ω?/p>

供應(yīng)情況速遞

為買家提供發(fā)貨日期和價(jià)格表。商品暫時(shí)缺貨時(shí)注明預(yù)計(jì)發(fā)貨日期，確保表格能準(zhǔn)確反應(yīng)有貨商品的動(dòng)態(tài)。

Great Detail Pages Drive Sales
Great detail pages drive sales
A high quality detail page contains the information needed for a customer to become a buyer. A detail page is composed of the following elements.
Product Title
Limit product title to 200 characters (can vary by category). We've found that the best titles in clothing accurately represent the product and follow these guidelines:
Brand + Department + Model (if necessary) + Style + Style + Clothing type + maternity (if applicable) + Multi-pack size (if necessary) + Size-modifier (if a child item without a parent or the size-modifier represents a unique product).
Example: Calvin Klein Women's Sleeveless Lace Belted Fit and Flare Dress
In this example, "Calvin Klein" is the brand, "Women's" is the department, "Sleeveless" is the first style, "Lace Belted" is the second style, and "Dress" is the clothing-type.
Product Description
Be sure to include the basics: fabric content, care, and detailed information that enhances the image. Incorporating information about the feel of the garment is a great way to capture the customers' imagination and place them in a setting where they feel like they are wearing the item. Examples of good product descriptions:
Going places? Wrinkle-resistant and flattering, our pack-&-go knits simplify your life. It keeps up with your office schedule and transitions easily into your evening dinner plans. Contrast-tipping frames the v-neckline, front, cuffs and bOTTOm. Washable. Imported. Rayon/nylon.
Cut for active wear, these pure cotton canvas pants might be the most durable and comfortable trousers you've ever worn. Washable faux suede trim on back pockets and D-ring add durability and extended wear. In brown, green, khaki, stone. Washable. Imported.
Example of a poor product description: Corduroy jacket with front pockets.
Bullet Points
These should be equivalent to the "features and benefits" of your product. We recommend the following format for the 5 bullets:
BulletFeature1: Content (For example, material)
BulletFeature2: Features and benefits
BulletFeature3: Features and benefits
BulletFeature4: Features and benefits
BulletFeature5: Care/Special Care/Warranty
Example:
Made from 100% soft-brushed cotton
A comfortable shirt for relaxing weekends
Wrinkle-resistant means you won't have to iron it
Antiqued wash gives this shirt a "lived-in" look
Machine wash warm. Tumble dry
Availability messaging
Make the shipping date and pricing chart useful to the customer. Use a backorder date when the product is not immediately available, and make sure the chart accurately reflects what is in stock.