瀏覽搜索商品

買家可以通過瀏覽或使用搜索框來搜索商品。大多數(shù)買家會結(jié)合使用瀏覽和搜索功能。

為幫助買家找到商品，開發(fā)了一套詳盡的商品層次結(jié)構(gòu)，即分類樹結(jié)構(gòu)。買家可通過分類鏈接細(xì)化搜索，直到將搜索范圍縮小到其所需的商品。

使用商品類型關(guān)鍵字、商品描述、要點(diǎn)以及其他詳情頁面元素將商品歸入正確的分類下。

您可以在下方看到一個上用于搜索導(dǎo)航的分類樹分類結(jié)構(gòu)示例。

電子產(chǎn)品 > 電子產(chǎn)品包/外殼 > 筆記本電腦包

Browse for products

Customers can search for products by browsing or by using the search box. Most customers use a combination of browse and search.

To help customers find products, veloped a detailed product hierarchy, known as the browse-tree structure. Customers refine their search by category links until they narrow it down to the desired product.

Amazon uses Item Type Keywords, Product Description, Bullet Points and other detail page elements to classify your products under the correct categories.

An example of the browse-tree category structure on Amazon that is used for search navigation can be seen below.

Electronics > Electronics Bags & Cases > Laptop Computer Briefcases

Click here to download the category specific Browse Tree Guide, which will help you, find the correct Item Type Keyword or Browse node for your product.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。