一文全面了解亞馬遜“In-Stock Head Start”計(jì)劃——解決賣家的缺貨煩惱！

亞馬遜觀察

2022-03-26

1290

一文全面了解亞馬遜“In-Stock Head Start”計(jì)劃——解決賣家的缺貨煩惱！

In-Stock Head Start

如果您的貨件正在發(fā)往運(yùn)營中心的途中，借助“In-Stock Head Start”，買家便可以找到并購買您暫時(shí)缺貨的商品。

即使借助最佳庫存規(guī)劃進(jìn)行了，暢銷商品有時(shí)也會(huì)缺貨，從而影響商品的曝光率和銷量。借助此亞馬遜物流 (FBA) 功能，即使您的貨件仍在運(yùn)輸途中時(shí)，只要我們確定了貨件的送達(dá)日期，就能讓買家找到并購買您的缺貨商品。可供買家挑選的商品會(huì)更多，而您也會(huì)獲得更高或更穩(wěn)定的銷量。

“In-Stock Head Start”試點(diǎn)計(jì)劃如何運(yùn)作

如果您將缺貨庫存發(fā)往運(yùn)營中心，則缺貨庫存將有資格參與“In-Stock Head Start”計(jì)劃。我們將使用入庫貨件的信息來估算您商品的有存貨日期。

注意：為了保障買家體驗(yàn)，亞馬遜可能不會(huì)在商品抵達(dá)運(yùn)營中心之前，顯示您的所有缺貨 ASIN 以供買家查找和購買。如果我們無法確定貨件是否會(huì)準(zhǔn)時(shí)送達(dá)以及是否包含預(yù)期的商品數(shù)量，就會(huì)出現(xiàn)這種情況。

重要：要增加缺貨庫存可供買家購買的可能性，請使用亞馬遜承運(yùn)人平臺(tái)、合作承運(yùn)人計(jì)劃或亞馬遜全球物流。

您可以獲得哪些優(yōu)勢

In-Stock Head Start 具有幾項(xiàng)潛在優(yōu)勢：

曝光率：正在運(yùn)往中心途中的商品會(huì)顯示在搜索結(jié)果中，這樣可為買家提供更多選擇，并且有助于提高商品詳情頁面的瀏覽量。
銷量：買家可以購買暫時(shí)缺貨的商品，從而提高銷量。
庫存效率：在商品運(yùn)往亞馬遜運(yùn)營中心的途中接受買家訂單可以縮短運(yùn)輸?shù)戒N售之間的時(shí)間。

重要：您的費(fèi)用和 (IPI) 分?jǐn)?shù)不會(huì)受到影響。

查詢庫存差異

您可以繼續(xù)使用查詢庫存差異時(shí)所用的賣家平臺(tái)報(bào)告和工具。管理庫存頁面上的可售數(shù)量表示中某個(gè) SKU 可取件、包裝和配送的商品數(shù)量。入庫數(shù)量表示正在發(fā)往運(yùn)營中心途中的貨件中某個(gè) SKU 的商品數(shù)量，包括通過“In-Stock Head Start”提供的商品。如果您的庫存符合“In-Stock Head Start”的要求，那么暫時(shí)缺貨商品的報(bào)價(jià)將在管理庫存頁面顯示為在售。

如果您想查看通過“In-Stock Head Start”提供的商品數(shù)量，請前往【管理庫存】頁面，點(diǎn)擊【可售】數(shù)量旁的向下箭頭，然后在下拉菜單中找到【未來可購買供貨】數(shù)量。

如果您想查看在庫存發(fā)往運(yùn)營中心途中已經(jīng)購買的商品數(shù)量，請前往【管理庫存】頁面，點(diǎn)擊【可售】數(shù)量旁的向下箭頭，然后在下拉菜單中找到【未來預(yù)留供貨】數(shù)量。

例如，如果您看到某個(gè) SKU 的 70 件商品為未來預(yù)留供貨，30 件商品為未來可購買供貨，則表示在貨件發(fā)往運(yùn)營中心途中已經(jīng)有 70 件商品被購買，還有 30 件商品可供買家購買。

您也可以在管理報(bào)告中找到有關(guān)“In-Stock Head Start”商品的更多信息。

常見問題

如何確保亞馬遜會(huì)按時(shí)配送買家訂單？

借助 In-Stock Head Start，如果買家下單購買了缺貨商品，則將根據(jù)預(yù)計(jì)有存貨日期確定配送日期。如果運(yùn)輸延遲，我們將調(diào)整有存貨日期。

如果參與了“In-Stock Head Start”試點(diǎn)計(jì)劃，我是否需要調(diào)整庫存補(bǔ)貨周期？

In-Stock Head Start 適用于偶爾缺貨的商品，但不能取代您的常規(guī)庫存補(bǔ)貨計(jì)劃。保持商品處于有貨狀態(tài)可提供最佳的買家體驗(yàn)，也有助于提高銷量。

為什么我的“In-Stock Head Start”試點(diǎn)計(jì)劃狀態(tài)已經(jīng)激活，但是買家卻無法找到和購買我的所有商品？

在我們通過亞馬遜承運(yùn)人平臺(tái) 、合作承運(yùn)人計(jì)劃或亞馬遜全球物流從承運(yùn)人處獲得預(yù)計(jì)送達(dá)日期后，最多可能需要 48 小時(shí)才能向買家提供您的商品。同時(shí)，為了保障買家體驗(yàn)，在商品抵達(dá)運(yùn)營中心之前，亞馬遜可能不會(huì)顯示您的所有缺貨 ASIN 以供買家查找和購買。如果我們無法確定貨件是否會(huì)準(zhǔn)時(shí)送達(dá)以及是否包含預(yù)期的商品數(shù)量，就會(huì)出現(xiàn)這種情況。

如果我暫?！癐n-Stock Head Start”試點(diǎn)計(jì)劃，會(huì)怎么樣？

您可以點(diǎn)擊計(jì)劃頁面的【暫停 In-Stock Head Start】按鈕，臨時(shí)暫停此功能。從我們通過電子郵件確認(rèn)您已暫停“In-Stock Head Start”試點(diǎn)計(jì)劃后 72 小時(shí)創(chuàng)建的貨件，在到達(dá)運(yùn)營中心之前將無法被買家找到和購買。您也可以在該計(jì)劃頁面上查看您的 In-Stock Head Start 狀態(tài)。

注意：如果您暫?；蛑匦录せ睢癐n-Stock Head Start”，您的計(jì)劃設(shè)置將在以下所有商城中進(jìn)行更新：英國、德國、法國、意大利和西班牙。

點(diǎn)擊“暫停 In-Stock Head Start”或“立即重新激活”按鈕后，為什么我沒有收到電子郵件確認(rèn)？

如果您在 48 小時(shí)內(nèi)未收到電子郵件，請查看垃圾郵件文件夾中是否有相關(guān)電子郵件。

如果您沒有收到電子郵件，可能是因?yàn)槟∠嗛喠藖嗰R遜的電子郵件，或者您賣家賬戶上的電子郵件地址與您平時(shí)溝通時(shí)所用的電子郵件地址不同。

您可以隨時(shí)查看該計(jì)劃頁面，了解您的 In-Stock Head Start 狀態(tài)。暫停或重新激活 In-Stock Head Start 后，最多可能需要 48 小時(shí)，才會(huì)更新您的狀態(tài)。

In-Stock Head Start
With In-Stock Head Start, customers can find and buy your temporarily out-of-stock products when your shipment is on its way to the fulfillment center.
Even with the best inventory planning, popular products can sometimes go out of stock, and that can affect your product discoverability and sales. With this Fulfillment by Amazon () feature, we will make your out-of-stock products available for customers to find and buy when your shipment is on its way and we are confident about its arrival date. Customers will benefit from a wider selection of products, and you could see higher or more consistent sales.

How In-Stock Head Start works
Your out-of-stock inventory will be eligible for In-Stock Head Start if you send it to the fulfillment center. We will use the information about your inbound shipment to estimate the in-stock date for your products.
Note: To protect the customer experience, Amazon may not make all of your out-of-stock ASINs available for customers to find and buy before the items reach the fulfillment center. This may occur if we are not confident that the shipment will arrive on time and contain the expected number of items.
Important: To increase the probability of out-of-stock inventory becoming buyable for customers, use Amazon Carrier Central, the Partnered Carrier program, or Amazon Global Logistics.

How you could benefit
In-Stock Head Start has a number of potential benefits:
Discoverability: Items that are on their way to the fulfillment center will appear in search results, giving customers a wider selection and helping to increase traffic to your product detail pages.
Sales: Customers can buy temporarily out-of-stock items, which can result in improved sales.
Inventory productivity: Taking customer orders while your products are on their way to the fulfillment center can reduce the time between shipment and sale.
Important: Your fees and Inventory Performance Index (IPI) score will not be affected.

Reconciling your inventory
You can continue using the same Seller Central reports and tools that you have been using to reconcile your inventory. The Available quantity on the Manage Inventory page will reflect the number of units of a SKU that are in the Amazon fulfillment network and that can be picked, packed, and shipped. The Inbound quantity will reflect the number of units of a SKU in shipments that are on their way to the fulfillment center, including units that are available through In-Stock Head Start. If your inventory is eligible for In-Stock Head Start, the offer for your temporarily out-of-stock item will show as Active on the Manage Inventory page.
If you want to see the number of units available through In-Stock Head Start, go to the Manage Inventory page, click the down arrow next to a product's Available quantity, and in the drop-down menu find the Future Supply Buyable quantity.
If you want to see number of units that have been purchased while inventory is on its way to the fulfillment center, go to the Manage Inventory page, click the down arrow next to a product's Available quantity, and in the drop-down menu find the Reserved Future Supply quantity.
For example, if you see 70 units of a particular SKU as Reserved Future Supply and 30 units as Future Supply Buyable, it means that 70 units have already been purchased while the shipment is on its way to the fulfillment center, and that 30 units are still available for customers to buy.
You can also find information about In-Stock Head Start units on the Manage FBA Inventory report.

Frequently asked questions
How can I be sure Amazon will deliver customer orders on time?
With In-Stock Head Start, if a customer places an order for an out-of-stock item, the delivery date will be based on the estimated in-stock date. If the shipment is delayed, we will adjust the in-stock date.
Should I change my inventory replenishment cycle because of In-Stock Head Start?
In-Stock Head Start is intended for items that occasionally go out of stock. It is not meant to substitute for your regular inventory replenishment schedule. Staying in stock will lead to the best customer experience and could lead to higher sales.
Why aren’t all my items available for customers to find and buy if my In-Stock Head Start status is active?
It can take up to 48 hours to make your items available to customers after we get the estimated arrival date from carriers through Amazon Carrier Central, the Partnered Carrier program, or Amazon Global Logistics. Also, to protect the customer experience, we might not make all of your out-of-stock ASINs available for customers to find and buy before the items reach the fulfillment center. This might occur if we are not confident that the shipment will arrive on time and contain the expected number of items.
What happens if I pause In-Stock Head Start?
You can temporarily pause the feature by clicking the Pause In-Stock Head Start button on the program page. Shipments created 72 hours after we confirm via email that you have paused In-Stock Head Start will not be available for customers to find and buy before they reach the fulfillment center. You can also see your In-Stock Head Start status on the program page.
Note: If you pause or reactie In-Stock Head Start, your program settings will be updated in all of the following marketplaces: United Kingdom, Germany, France, Italy, and Spain.
Why didn’t I get an email confirmation after I clicked the “Pause In-Stock Head Start” or “Reactivate now” button?
If you haven’t seen the email within 48 hours, check to see if it was delivered to your junk email folder.
If you didn’t get the email, it could be because you have unsubscribed from Amazon emails or the email address on your seller account is different from the one you normally use for communication purposes.
You can always check the program page to see your In-Stock Head Start status. It can take up to 48 hours for your status to update after you pause or reactivate In-Stock Head Start.