wish平臺(tái)刊登產(chǎn)品政策介紹（下）-ESG跨境

平臺(tái)刊登產(chǎn)品政策介紹（下）

2.8同一產(chǎn)品詳情頁(yè)中不得包含差異過(guò)大的產(chǎn)品

如果商戶(hù)的某個(gè)產(chǎn)品詳情頁(yè)包含差異過(guò)大的不同產(chǎn)品，該產(chǎn)品將被移除，且其賬戶(hù)將面臨被暫停交易的風(fēng)險(xiǎn)。

差異過(guò)大的產(chǎn)品是指：

• 本質(zhì)上完全不同的產(chǎn)品

• 需要完全不同的的產(chǎn)品

• 不能用同一產(chǎn)品標(biāo)題描述的產(chǎn)品

• 一件產(chǎn)品是另一件產(chǎn)品的配件

• 用戶(hù)認(rèn)為不會(huì)在詳情頁(yè)面同時(shí)看到這些產(chǎn)品

查看示例并了解更多詳情

Wish商戶(hù)平臺(tái)保留移除違反此產(chǎn)品差異政策的產(chǎn)品的權(quán)利。

2.9禁止同一產(chǎn)品詳情頁(yè)中出現(xiàn)極端價(jià)格差異

商戶(hù)設(shè)置的最高變體價(jià)格最多可比最低變體價(jià)格高 $20.00。不符合價(jià)格差異政策的產(chǎn)品將被移除，且該賬戶(hù)將面臨被暫停的風(fēng)險(xiǎn)。

查看示例并了解更多詳情

wish商戶(hù)平臺(tái)保留移除違反此價(jià)格差異政策的產(chǎn)品的權(quán)利。

如果您的產(chǎn)品價(jià)格差異過(guò)大是出于正當(dāng)理由，請(qǐng)聯(lián)系您的客戶(hù)經(jīng)理或通過(guò) merchant_support@wish.com 聯(lián)系商戶(hù)客服。

2.10存在誤導(dǎo)性的產(chǎn)品將被處以賠款

如果產(chǎn)品或產(chǎn)品變體被發(fā)現(xiàn)具有誤導(dǎo)性，且在被發(fā)現(xiàn)具有誤導(dǎo)性之日的過(guò)往30個(gè)自然日內(nèi)產(chǎn)生了訂單，則商戶(hù)可能會(huì)面臨最高$200.00*的賠款。商戶(hù)可能還需對(duì)被發(fā)現(xiàn)存在誤導(dǎo)性的產(chǎn)品或變體的訂單的任何后續(xù)退款承擔(dān)100%。

如果發(fā)現(xiàn)商戶(hù)多次違反此政策，則該商戶(hù)可能會(huì)受到其他處罰，包括減少曝光量、扣留付款、暫停或終止帳戶(hù)。

商戶(hù)可以對(duì)此類(lèi)賠款進(jìn)行申訴。

賠款僅可在其生成后的90個(gè)自然日內(nèi)進(jìn)行申訴和審批。如果賠款申訴未在其生成后的90個(gè)自然日內(nèi)獲批，賠款將不予撤銷(xiāo)。

查看示例并了解更多詳情

2.11同一產(chǎn)品禁止出現(xiàn)過(guò)高價(jià)格上漲

促銷(xiāo)產(chǎn)品和非促銷(xiāo)產(chǎn)品的產(chǎn)品價(jià)格和/或運(yùn)費(fèi)在1周的調(diào)整周期里最多可上調(diào) $10.00* 或原價(jià)的 100%，以較高者為準(zhǔn)。對(duì)于給定的產(chǎn)品，此價(jià)格限制單獨(dú)適用于產(chǎn)品單價(jià)和運(yùn)費(fèi)。

查看示例并了解更多詳情

2.12操控評(píng)論和評(píng)分政策

Wish 嚴(yán)禁任何試圖操控用戶(hù)評(píng)論和/或評(píng)分的行為，并明確禁止有償評(píng)論和/或評(píng)分的行為。Wish 同樣禁止商戶(hù)直接或間接對(duì)產(chǎn)品提供評(píng)論和/或評(píng)分。對(duì)于被發(fā)現(xiàn)存在評(píng)論和/或評(píng)分受操控的訂單，相應(yīng)商戶(hù)將被處以每個(gè)違規(guī)訂單最高$10.00*的賠款。

訂單金額為“數(shù)量x（商戶(hù)設(shè)定價(jià)格+商戶(hù)設(shè)定運(yùn)費(fèi)）”。

查看示例并了解更多詳情

2.13產(chǎn)品參考價(jià)格政策

商戶(hù)可在創(chuàng)建產(chǎn)品詳情頁(yè)時(shí)提供對(duì)比價(jià)格或參考價(jià)格（“MSRP”）。MSRP 并非必填項(xiàng)。如果商戶(hù)選擇提供 MSRP（“參考價(jià)格”），則每個(gè)參考價(jià)格都必須遵守本政策。參考價(jià)格必須真實(shí)且不具有誤導(dǎo)性。商戶(hù)只能在產(chǎn)品詳情頁(yè)中使用產(chǎn)品的實(shí)際參考價(jià)格，即該價(jià)格可以是：(a) 制造商的建議零售價(jià) (MSRP) 或產(chǎn)品的類(lèi)似標(biāo)價(jià)；(b) 商戶(hù)在近期的合理時(shí)間段內(nèi)售出該產(chǎn)品所用的價(jià)格。

查看示例并了解更多詳情

2.14哄抬物價(jià)管制政策

操縱性有損用戶(hù)體驗(yàn)，Wish 概不允許。如果發(fā)現(xiàn)商戶(hù)對(duì)某些產(chǎn)品的定價(jià)明顯高于合理的市場(chǎng)價(jià)格，則其可能會(huì)被處以每個(gè)產(chǎn)品最高$200.00*的賠款。商戶(hù)可對(duì)此類(lèi)賠款提出申訴。

查看示例并了解更多詳情

* 此金額可按商戶(hù)的本地貨幣計(jì)算，且/或受商戶(hù)政策11約束。

查看已歸檔的刊登產(chǎn)品政策

2.8A product listing may not include different products of high variance

If a merchant includes different products of high variance in one listing, the product will be removed and the account risks suspension.

High variance products refer to the following:

• Products that are fundamentally different from each other

• Products that require completely different product description

• Products that cannot both be described by a single product title

• One product is another product’s accessory

• A customer would not expect to find the products together on the detail page

See examples and learn more

We reserve the right to remove products that violate this product variance policy.

2.9Extreme price variance within one product listing is prohibited

Merchants may set the maximum variation price to be up to $20.00 more than the minimum variation price. A product listing that does not adhere to the price variance policy will be removed and the account risks suspension.

See examples and learn more

We reserve the right to remove products that violate this pricing variance policy.

If you have this need for legitimate reasons, please contact your Account Manager or Merchant Support at merchant_support@wish.com.

2.10Product listings that are detected to be misleading will be penalized

If a product listing or a product variation is detected to be misleading, the merchant may be penalized up to $200.00* if there were orders placed in the last 30 calendar days from when the product or variation was detected as misleading. Merchant may also be responsible for 100% of any future refund on an order placed on the detected misleading product or variation.

If a merchant is found to violate this policy multiple times, the merchant may then be subject to other penalties, including decreased impressions, payment withholding, account suspension, or account termination.

Merchants are allowed to dispute these penalties.

The penalty can only be disputed and approved within 90 calendar days from when the penalty was created. If the penalty dispute is not approved within the 90 calendar day period from when the penalty was created, the penalty will not be reversed.

See examples and learn more

2.11Extreme price increases within one product listing are prohibited

Merchants may increase prices for both promoted and non-promoted products (product price and/or shipping price) by $10.00* or up to 100%, whichever is greater, within a 1-week period. For a given product, this price restriction applies independently to the product price and shipping price.

See examples and learn more

2.12Manipulated Reviews and Ratings Policy

strictly prohibits any attempt to manipulate customer reviews and/or ratings, and expressly prohibits compensated reviews and/or ratings. Any reviews and/or ratings generated by the merchants directly or indirectly are also prohibited. Orders that are found to have been affected by manipulated reviews and/or ratings are subject to be penalized up to $10.00* per affected order.

Order value is defined as ‘quantity * (merchant price + merchant shipping)’.

See examples and learn more

2.13Product Reference Price Policy

Listings include a field for a comparison or reference price (“MSRP Field”). Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with this Policy. A Reference Price must be truthful and not misleading. And Merchant may only include a Reference Price in a Listing if that dollar figure is an actual reference price of the item, which means it is either: (a) the Manufacturer’s Suggested Retail Price (MSRP) or similar list price of the product; or (b) the price at which the item was recently offered for sale and for a reasonable period of time.

See examples and learn more

2.14Price Gouging Policy

Manipulative pricing strategies are detrimental to the customer experience and are not permitted on Wish. Merchants found to be setting prices significantly higher than reasonable market value for certain products may be penalized up to $200.00* per listing. These penalties may be disputed.

See examples and learn more

* This amount may be calculated in the merchant’s local currency and/or be subject to Merchant Policy 11.

View archived Listing Products policies

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。