參加降價賦能活動的wish產(chǎn)品的促銷狀態(tài)-ESG跨境

參加降價賦能活動的產(chǎn)品的促銷狀態(tài)

無論產(chǎn)品在參加降價賦能活動之前的原始狀態(tài)是什么（促銷或非促銷），一旦Wish商戶為其創(chuàng)建降價賦能活動，該產(chǎn)品就會變成促銷產(chǎn)品。請注意，商戶不能為正在等待 Wish 審核或未通過 Wish 審核的產(chǎn)品創(chuàng)建降價賦能活動。

另外請注意，當(dāng)降價賦能活動結(jié)束后，參加活動的產(chǎn)品將恢復(fù)原始狀態(tài)（促銷或非促銷）。

自太平洋時間2021年8月11日起，在商戶平臺的“降價賦能活動”頁面上，對于狀態(tài)顯示為“待處理”或“正在進(jìn)行”（即 Wish 正在分析或已經(jīng)批準(zhǔn)）的降價賦能活動中包含的產(chǎn)品，商戶將不能再更新產(chǎn)品的價格。也就是說，雖然降價賦能活動中包含的是促銷產(chǎn)品，但商戶也不能更新它們的價格（這是商戶政策3.1的一個例外情況），但這些產(chǎn)品仍受商戶政策3中所有其他產(chǎn)品促銷政策約束。

調(diào)價限制僅針對產(chǎn)品價格，因此商戶仍可以調(diào)整這些產(chǎn)品的運(yùn)費(fèi)。

隨著降價賦能活動規(guī)模的不斷擴(kuò)大，我們強(qiáng)烈建議商戶選擇最暢銷的產(chǎn)品，通過創(chuàng)建新的降價賦能活動來降低這些產(chǎn)品的價格，以便提供更具競爭力的價格，同時獲得潛在的 GMV 和曝光量增益。

如果您對降價賦能活動有任何疑問，請與您的客戶經(jīng)理聯(lián)系。

Promoted status for products included in Price Drop campaigns

Regardless of a product’s original status (promoted vs. unpromoted) before being included in a Price Drop campaign, the product will become promoted once merchants create a Price Drop campaign for it. Note that merchants cannot create a Price Drop campaign for a product that is pending Wish review or has failed Wish review before listing.

In addition, note that a product will return to its original status (promoted or unpromoted) over time after its corresponding Price Campaign ends.

Starting August 11, 2021 Pacific Time, merchants can no longer update product prices for products included in Price Drop campaigns with a “Pending” or “On-going” status shown in Merchant Dashboard Price Drop Campaigns page (i.e., the campaign is being analyzed or is approved by Wish). That said, even though products included in Price Drop campaigns are promoted, merchants cannot update product prices of these products (as an exception to Merchant Policy 3.1), but are still subject to all other Product Promotions policies listed under Merchant Policy 3.

The price update restrictions for product price and shipping price will be enforced independently and separately, so merchants may still update shipping prices of these products. 

With an ever-expanding Price Drop program, we strongly encourage that merchants select their top-selling products and drop their prices by creating new Price Drop campaigns, so that they can offer more competitive pricing, and receive potential GMV and impression gains for their products in the meantime.

 

If you have any questions about the Price Drop program, please reach out to your Account Manager.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。