how to open a store in Amazon? What should novices pay attention-ESG跨境

in 2020, domestic e-commerce has been developing for more than 20 years, basically becoming saturated, and the competition is fierce. Therefore, more and more Chinese enterprises are targeting the market overseas and selling their products to global regions. As we all know, there are many cross-border e-commerce platforms, such as eBay, Amazon, Wish, express, shrimp skin, etc. and Amazon, as the leader of cross-border e-commerce industry, is a place for many sellers to compete. So you really Do you know Amazon

I. is Amazon easy to do Amazon is the online retailer with the largest variety of goods in the world. Amazon's customer base covers 65 countries, 14 sites around the world and more than 400 million buyers. However, the sellers are only 4 million, which is also our advantage as Amazon Amazon takes the high-quality route and attaches the most importance to the product itself among all e-commerce. Therefore, as long as your product is a good product and some operation skills, it is not difficult for the product to become a popular product, so the new store doesn't have to worry about traffic. The important point is that Amazon has a high profit. We mainly earn exchange rate difference, and the net profit of single products is between 40% - 70%

II. How much does it cost to open a store Amazon charges are divided into two categories: platform rent and commodity Commission Amazon registered stores are free of charge. There is no need for a deposit. They only need to pay 25 euros or 39.99 US dollars a month, which can be converted into a rent of about 200 yuan. If the platform draws Commission, it depends on the category of your goods. The percentage of small commodities is 6% - 8%, and the maximum percentage of some special categories is 15%

III. what are Amazon FBA and FBM

1. FBA is Amazon's one-stop service of warehousing and distribution, without the seller's own warehousing, packaging, distribution, collection and after-sales. To put it bluntly, e-commerce delivers the products to be sold to Amazon warehouse. Once the buyer places an order, Amazon system automatically sends it directly to the customer from the local warehouse, and completes the return and exchange of goods and other related services. The disadvantage of FBA is that it needs to select products first and buy a certain amount of goods into Amazon storage, which has a certain financial pressure and risk of hoarding. In addition, customers return goods at will

2. FBM is often referred to as "self delivery", which means that after the customer places an order, the seller transports the goods to the international transfer warehouse of Shenzhen Logistics, and then sends them to the customer through international logistics. Compared with FBA, the selection space of FBM model is relatively large. The whole network is a source of goods, which will not be out of stock. The capital pressure is small, there is no risk of hoarding goods, and the profit margin is as high as 40% - 60%. The deficiency is that the logistics timeliness of FBM is not slow, but it is also acceptable in many foreign countries

3. In a word, FBA and FBM have their own advantages and disadvantages. I'm not sure which model is suitable for a certain type of seller. This should take into account the overall business scale and product categories of the seller, as well as the expected investment. In general, FBM model is simple, small investment, low risk and high income, which is more suitable for novice operation. FBA generally takes a lot of time to stabilize sellers with certain resources and strength. In fact, in order to maximize profits, most buyers usually use the two modes together to obtain traffic support without forgetting to reduce costs and flexibly allocate products

the above is some introduction about Amazon. There are many problems in opening a store, but you should believe that there are more ways than difficulties. People are not born to understand everything, and they are constantly learning and groping out. Of course, friends with problems can pay attention to me or leave messages. More than two years of Amazon operation experience makes you less detours

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。