Amazon Handmade： 提高商品曝光率和銷量

發(fā)布待售商品后，便要吸引買家購買您的商品。請參閱以下提示，了解如何提高商品曝光率，從而增加流量和銷量。

請?zhí)貏e注意您用于每種商品的商品名稱、搜索詞和場合類型，確保它們妥當(dāng)并且便于買家搜索和找到您的商品。

檢查商品名稱能否幫助買家找到您的商品

【商品名稱】應(yīng)清晰簡潔；主要使用簡短的字詞來描述商品。有關(guān)商品名稱的更多信息，請參閱 Amazon Handmade： 商品名稱最佳實(shí)踐。

優(yōu)化搜索關(guān)鍵詞以改善搜索結(jié)果

【搜索詞】即關(guān)鍵詞，可幫助買家在 Amazon Handmade 店鋪中找到您的商品。搜索詞應(yīng)盡量貼合與您的商品密切相關(guān)的主題。您的商品搜索詞必須足夠全面，以確保當(dāng)買家在進(jìn)行搜索時(shí)，您的商品會在適當(dāng)時(shí)展示。

有關(guān)如何更新搜索詞的信息，請參閱 Amazon Handmade： 編輯商品信息。

搜索詞最佳實(shí)踐

• 搜索詞應(yīng)僅為單個(gè)詞，而非短語、復(fù)合詞或句子。

• 站在買家的角度想想，他們會使用哪些詞搜索您的商品？

• 請勿使用商品名稱或品牌作為關(guān)鍵詞，亞馬遜已將其納入搜索索引中。

• 您可以隨時(shí)更新或更改搜索詞，因此請嘗試新搜索詞以查看能否提升搜索排名。

• 關(guān)鍵詞中不得出現(xiàn)常見拼寫錯誤以及復(fù)數(shù)、大小寫和空格方面的變體。會考慮到這些。

有關(guān)更多信息，請參閱有效

圖片

突出顯示商品的高質(zhì)量圖片是吸引潛在買家的第一次也是最佳機(jī)會。

有關(guān)更多信息，請參閱 Amazon Handmade： 圖片最佳實(shí)踐。

為您的商品添加場合類型

使用場合類型，您可以為商品標(biāo)記特定場合或主題（如婚禮或生日）。買家可以在 Amazon Handmade 店鋪中按場合類型進(jìn)行瀏覽，更輕松地發(fā)現(xiàn)與活動相關(guān)的商品。

有關(guān)如何為商品添加/更新場合類型的信息，請參閱 Amazon Handmade： 編輯商品信息

使用商品推廣在亞馬遜商城進(jìn)行推廣

商品推廣是一項(xiàng)廣告服務(wù)，可幫助您推廣發(fā)布在的商品。您可選擇要推廣的商品，為這些商品指定關(guān)鍵詞，并輸入每次點(diǎn)擊費(fèi)用競價(jià)。當(dāng)亞馬遜買家使用您的某個(gè)關(guān)鍵詞在亞馬遜商城進(jìn)行搜索時(shí)，您的廣告可與搜索結(jié)果一起顯示。只有當(dāng)亞馬遜買家點(diǎn)擊您的廣告時(shí)（買家將轉(zhuǎn)至您的商品所在的詳情頁面），您才需要為此服務(wù)付費(fèi)。

觀看我們的商品推廣簡介視頻，了解有關(guān)該計(jì)劃的更多信息，或點(diǎn)擊此處開始使用。

在 Amazon Handmade 社區(qū)論壇向其他手工藝人學(xué)習(xí)

您可以使用賣家平臺上的整個(gè) Amazon Handmade 社區(qū)。

點(diǎn)擊此處與我們的手工藝人社區(qū)進(jìn)行互動。提出問題或幫助其他手工藝人解決問題。

推廣您的手工藝人資料，并在社交媒體上進(jìn)行推廣

設(shè)置您的手工藝人資料后，您可以使用您創(chuàng)建的短 URL 在您自己的賬戶（如 Facebook 和 Instagram）上推廣您的店鋪。讓朋友、家人和買家知道您的商品在 Amazon Handmade 店鋪中銷售。

在社交媒體上發(fā)布關(guān)于您（即手工藝人）或您商品的帖子時(shí)，請?jiān)谔又袠?biāo)記 @amazonhandmade，以便有機(jī)會得到推薦。

更新您的特色商品

在您的手工藝人資料中，您可以更新您的暢銷特色商品。默認(rèn)情況下，您的手工藝人資料將根據(jù)買家互動情況顯示最暢銷的四種商品；但是，您可以選擇自己喜歡的任何商品并自定義商品名稱。例如，您是否對商品打折以轉(zhuǎn)移庫存？ 從這些商品中選擇四種進(jìn)行展示，并使用自定義商品名稱鏈接“暢銷商品”或“9 月促銷商品”。此處的選擇不勝枚舉。

您可以【】在 Amazon Handmade： 手工藝人資料的“特色商品”部分找到有關(guān)如何更新特色商品的詳細(xì)信息。

確保您的商品處于在售狀態(tài)

商品可能會因多種原因變?yōu)椤胺窃谑邸睜顟B(tài)（即不顯示在亞馬遜商城中）。如果發(fā)生這種情況，請參閱導(dǎo)致您無法找到 Amazon Handmade 商品的常見原因

監(jiān)控報(bào)告

查看業(yè)務(wù)報(bào)告并檢查各種商品的點(diǎn)擊量。對于最暢銷的商品，請考慮添加其他類似商品，主要是更多版本的高銷量商品，或具有更多功能的迭代版本。

提供免費(fèi)配送

買家喜歡免費(fèi)配送。為買家提供免費(fèi)配送的途徑包括

1. 開始使用 (FBA)

2. 為商品提供。要為您的商品提供免費(fèi)配送，只需前往配送設(shè)置，并將您的運(yùn)費(fèi)設(shè)置為 $0.00。

3. 提供【優(yōu)先配送】。

4. 常見問題

: Increase Discoverability & Sales

After listing your products for sale, it is time to drive customers to your products. Refer to the tips below for ideas on how to improve discoverability, which in turn can drive more traffic and sales.

Pay special attention to your Titles, Search Terms, and Occasion Types you utilize for each of your listings – make sure they are appropriate and help customers search for and find your products.

Review Titles to help customers find your products

Titles should be clear and succinct; focusing on short, simple words that describe the product. For additional information on product listing titles, see Handmade: Product Title Best Practices.

Optimize Search Terms to improve search results

Search Terms are essential key words that help customers locate your products in the Handmade store. Search Terms should focus on subjects closely related to your product. Ensure your product search terms are comprehensive enough to ensure that when customers search Amazon, that your products are displayed appropriately.

For information on how to update your Search Terms, see Amazon Handmade: Edit Product Listings.

Search Term Best Practices

• Search Terms should be one word only, not a phrase, compound word, or sentence.

• Put yourself in your customer’s frame of mind. What words would they use to search for your product?

• Do not use your product title or brand as keywords. Amazon already includes them in the search index.

• Search Terms can always be updated or changed, so try new ones to see if that improves search ranking.

• Do not use common misspellings and variations in pluralization, capitalization, and spacing, in your keywords. Amazon search accounts for these.

For additional information, see Using search terms effectively

Images

High-quality images that highlight your product are your first and best chance for catching the eye of potential customers.

For additional information, see Amazon Handmade: Image Best Practices.

Add Occasion Type to your items

Occasion Types allow you to label your product for a specific occasion or theme to your product (like weddings or birthdays). Customers can browse by Occasion Type in the Handmade store, making discoverability easier for products relevant to events.

For information on how to add/update your Occasion Types on a product listing, see Amazon Handmade: Edit Product Listings

Advertise on Amazon with Sponsored Products

Sponsored Products is an advertising service that helps you promote the products you list on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon customer searches Amazon, using one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this service only when an Amazon customer clicks your ad, at which point the customer is taken to the detail page where your offer is listed.

Watch our video Introduction to Sponsored Products to learn more about the program, or click here to get started.

Learn from other Makers on the Handmade community forums

There is an entire Handmade community at your disposal on Seller Central.

Click here to interact with our community of Makers. Ask questions or help fellow Makers with their questions.

Market your Maker Profile and Promote on Social Media

Once you set up your Maker Profile, you can use the short URL you created to promote your store on your own social media accounts like Facebook or Instagram. Let friends, family, and customers know your products are available for sale in the Amazon Handmade store.

When posting to social media posts about you the Maker or your products, tag @amazonhandmade in your post for a chance to be featured.

Update your Featured Products

In your Maker Profile, you can update your top Featured Products. By default, your Maker Profile will show the top four products based on customer interactions; however, you have the ability to select whatever products you like and create your own custom title. For example – Are you discounting products to move inventory? Select four of those items to display and the use a custom title link “Fast Selling Items” or “September Sale Items”. The options here are endless.

You will find details on how to update your Featured Products in the Featured Products section of Amazon Handmade: Maker Profile.

Make sure your product listings are active

Listings can become inactive (not showing up on Amazon) for a number of reasons. If this happens, see Common reasons you cannot find your Handmade Listings

Monitor Reports

Go to Business Reports and check number of clicks on various products. For the most popular products, think about adding additional similar products, focusing on adding more versions of the top products or iterations with additional features.

Offer Free Shipping

Customers love free delivery. A few options for offering free deliver to customers include

1. Getting Started with Fulfillment by Amazon (FBA)

2. Offering free shipping on the product. To offer free shipping on your products, simply go to shipping settings and set your shipping rates to $0.00.

3. Offer Premium Shipping.

4. Premium Shipping Options Frequently Asked Questions

Amazon offers additional resources to help increase sales. You can find more information on these programs at Increase sales.

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