一文告訴你亞馬遜自定義 SKU 設(shè)置是什么功能，有什么優(yōu)勢

亞馬遜觀察

2022-03-26

1303

在【自定義 SKU 設(shè)置】頁面上，您可以調(diào)整庫存建議，以幫助您最大限度地降低成本并提高收益。

自定義 SKU 設(shè)置

在【自定義 SKU 設(shè)置】頁面上，您可以調(diào)整庫存建議，以幫助您最大限度地降低成本并提高收益。

亞馬遜會針對您的亞馬遜物流提供建議 , 例如向亞馬遜物流發(fā)送的庫存數(shù)量以及時間。建議的依據(jù)是 :

當(dāng)前庫存水平
預(yù)測商品需求
由您提供的信息

雖然我們會追蹤您的庫存并提供可靠的預(yù)測，但您應(yīng)務(wù)必根據(jù)您的特定業(yè)務(wù)需求自定義個人建議。例如，如果您的補(bǔ)貨建議頻率默認(rèn)為四周，但實際上您每周都會補(bǔ)貨，那么補(bǔ)貨建議就過久，是實際補(bǔ)貨間隔時間的四倍。通過及時更新您的信息，您可以幫助我們盡可能為您的業(yè)務(wù)提供最佳指導(dǎo)。

如何使用您的 SKU 設(shè)置

【自定義 SKU 設(shè)置】頁面的頂部提供了商品信息和補(bǔ)貨建議。建議下方列有您的商品匯總詳情。

商品信息

此部分包含商品名稱和識別碼，如 ASIN 和 MSKU。您也可以告訴我們商品是否可補(bǔ)貨，如果選擇否，商品將在補(bǔ)充庫存中隱藏。

建議補(bǔ)貨數(shù)量

由于并非每個商品始終都有建議 , 因此如果沒有當(dāng)前建議 , 此部分將被隱藏。

一覽詳情

此部分提供了有關(guān)此 SKU 的信息 , 例如歷史銷量、庫存水平和定價。

您的商品信息下方有三個選項卡 : 提醒, 補(bǔ)貨和經(jīng)濟(jì) 。

提醒

設(shè)置庫存補(bǔ)貨提醒 , 以便在商品的可售數(shù)量達(dá)到臨界值時接收電子郵件提醒。臨界值可以是商品數(shù)量 , 也可以是可售周數(shù)（基于您過去 30 天的銷量 , 可售庫存的周數(shù)）。

例如 , 如果配送商品需要兩周時間 , 而您一周內(nèi)可售出 100 件商品 , 那么您可以將提醒數(shù)量設(shè)置為至少 600 件商品。當(dāng)您在亞馬遜運(yùn)營中心的可售庫存達(dá)到 600 件商品時 , 我們會通知您。這將讓您有三周的時間為中心補(bǔ)貨 , 但仍能在網(wǎng)絡(luò)中維持超過四周的供貨量。

補(bǔ)貨

就如何向運(yùn)營中心發(fā)送更多庫存調(diào)整設(shè)置。

供應(yīng)鏈設(shè)置告訴我們您通常如何為商品補(bǔ)貨，使得補(bǔ)貨建議建立在這些供應(yīng)鏈類型的正確備貨時間上：

供應(yīng)商直接發(fā)送至亞馬遜
供應(yīng)商將貨件發(fā)往您的場所，然后您將全部貨件配送至亞馬遜
供應(yīng)商將批量發(fā)貨至您的場所，然后您補(bǔ)充（如果您從您的場所向亞馬遜補(bǔ)貨）

在我們建議補(bǔ)貨數(shù)量和發(fā)貨日期時，補(bǔ)貨設(shè)置會考慮您的限定條件。

經(jīng)濟(jì)

配置商品的經(jīng)濟(jì)信息 , 以便您的建議能夠幫助您獲得最高庫存投資回報率。亞馬遜提供的建議會將您的預(yù)期費(fèi)用、收入和成本計算在內(nèi)，因此請務(wù)必提供此信息。

Customize SKU settings
On the Customize SKU settings page, you can adjust your inventory recommendations to help you minimize costs and maximize profitability.
Amazon creates recommendations for managing your FBA inventory, such as how much to send to FBA and when. Recommendations are based on:
Current inventory levels
Forecasted product demand
Information provided by you
Though we track your inventory and offer robust forecasting, it’s important that you customize your recommendations for the specific needs of your business. For example, if your replenishment recommendation uses a default frequency of four weeks but you actually replenish every week, the recommendations will be four times too high. By keeping your information up to date, you help us generate the best possible guidance for your business.

How to use your SKU settings
The top of the Customize SKU settings page provides product information and replenishment recommendations. Below these recommendations are summary details about your product.
Product information
This section includes the product name and identifiers such as ASIN and MSKU. You can also tell us whether the product is replenishable (if No is selected, the product will be hidden on Restock Inventory).
Recommended replenishment quantity
Because not every product has a recommendation at all times, this section will be hidden if there are no current recommendations.
Summary details
This section provides information about the SKU, such as historical sales, inventory levels, and pricing.
Below your product information are three tabs: Alerts, Replenishment, and Economics.
Alerts
Set inventory replenishment alerts to receive emails when the listing's fulfillable quantity reaches a threshold. The threshold can be in units or weeks of cover (the number of weeks of available fulfillable inventory based on your sales over the last 30 days).
For example, if it takes two weeks to ship a product and you sell about 100 units in a week, you might set the alert quantity to at least 600 units. When your fulfillable inventory reached 600 units in our fulfillment centers, we would notify you. This would give you three weeks to replenish to a fulfillment center and still maintain more than four weeks of cover in the fulfillment network.
Replenishment
Adjust the settings for how you send more inventory to fulfillment centers.
Supply chain settings tell us how you usually replenish inventory for your product so that recommendations are based on the correct lead time for these supply chain types:
Supplier ships directly to Amazon
Supplier ships to your facility, then you forward the full shipment to Amazon
Supplier ships a bulk supply to your facility, then you replenish inventory to Amazon(if you replenish inventory from your facility to Amazon)
Replenishment settings account for your constraints when we recommend quantities and ship dates.
Economics
Configure economics information for the product so that your recommendations can help you get the highest return on your inventory investment. Amazon’s recommendations account for your forecasted FBA fees, revenue, and costs, so be sure to provide this information.