亞馬遜超嚴(yán) Review 政策下，賣(mài)家還可以這樣獲評(píng)-ESG跨境

五星好評(píng)對(duì)于產(chǎn)品來(lái)說(shuō)，可謂是重中之重，它既能讓花費(fèi)者在閱讀頁(yè)面的時(shí)候信任賣(mài)家的信用和產(chǎn)品的質(zhì)量，也能夠讓遲疑不決的潛在客戶(hù)發(fā)生從重的心理，更主要的是它還能影響產(chǎn)品的排名。

但是，一般情形下，買(mǎi)家給予商品的留評(píng)率非常低，甚至有的賣(mài)家產(chǎn)品留評(píng)率低于1%的都有。因此，很多賣(mài)家就會(huì)嘗試以購(gòu)置留評(píng)的門(mén)路去迅速大批地增長(zhǎng)評(píng)論。

然而，自17年以來(lái)，亞馬遜對(duì)刷評(píng)論的舉措可謂是一波接一波，先是警告，然后大批刪評(píng)、封號(hào)，掌握力度是越發(fā)嚴(yán)厲，等于是截?cái)嗔藢挻筚u(mài)家迅速獲評(píng)的主要門(mén)路。

違規(guī)獲評(píng)不行，自然積聚速度又太慢，可能還沒(méi)等到這個(gè)產(chǎn)品賺錢(qián)，它的時(shí)期就過(guò)去了。這樣思來(lái)想去，既要符合亞馬遜請(qǐng)求同時(shí)要保證后果且性?xún)r(jià)比高的，便是亞馬遜索評(píng)郵件和站外促銷(xiāo)了。

索評(píng)郵件

索評(píng)郵件其實(shí)就是在用戶(hù)進(jìn)行下單購(gòu)置之后的郵件跟蹤，給用戶(hù)供給附加價(jià)值的操作，包含給用戶(hù)供給產(chǎn)品購(gòu)置信息，客服服務(wù)支撐，產(chǎn)品相干的應(yīng)用解釋?zhuān)蛘咂渌南喔尚畔⒛軌蛸澲脩?hù)解決問(wèn)題。

但要注意，賣(mài)家們不要給用戶(hù)濫發(fā)無(wú)用的信息，亞馬遜對(duì)所有的郵件都有進(jìn)行監(jiān)控，如果違背了規(guī)矩，亞馬遜可能會(huì)封掉你的郵件索評(píng)功效。

一般來(lái)說(shuō)，三封的郵件索評(píng)是比擬適合的策略。AMZFinder 每月有500封免費(fèi)郵件，大家可以按照對(duì)應(yīng)的模板按自己所需進(jìn)行操作。

郵件一、確認(rèn)購(gòu)置

發(fā)送時(shí)光：購(gòu)置后立即發(fā)送，或者在購(gòu)置后1天內(nèi)進(jìn)行發(fā)送。

包括內(nèi)容：表現(xiàn)感激用戶(hù)購(gòu)置，同時(shí)給用戶(hù)供給一些跟購(gòu)置的產(chǎn)品相干的tips。

題目: Thanks for your order of the {{ Product Name }}

正文： Hello {{ Buyer First Name }},

Thanks again for ordering our {{ Product Name }}!

The available tracking information shows that your item is out for delivery today and you should be receiving it shortly. When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction. {{ Seller Feedback Link }}

We have spent a long time creating {{ Product Name }} and would love to know what you think of it.

Some things that may help you enjoy the product better: ADD TIPS

In the meantime, you can view your order’s progress here: {{ Order Link }}

We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!

Sincerely,

Your name

郵件二、訂單跟進(jìn)

發(fā)送時(shí)光：在發(fā)貨后的2-10天，更好能夠確保用戶(hù)已經(jīng)收到產(chǎn)品再發(fā)。

題目: Following Up on Your Recent Amazon Purchase

正文： Hi {{ Buyer First Name }},

Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.

Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!

I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.

You can provide seller feedback here: {{ Product Review Link Button }}

Sincerely,

Your name

郵件三、索評(píng)

發(fā)送時(shí)光：在發(fā)貨后的10-15天。

包括內(nèi)容：這是最后的一封郵件，重要目的是讓客戶(hù)留下評(píng)論，并保證他們愛(ài)好這個(gè)產(chǎn)品。

題目: I hope you’re loving your {{ Product Name }}

正文： Hi {{ Buyer First Name }},

It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us. Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.

If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here: {{ Product Review Link Button }}

Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips! Thanks again!

Sincerely,

Your name

站外促銷(xiāo)

除了索評(píng)郵件外，大家還可以應(yīng)用站外促銷(xiāo)進(jìn)行引流，不僅可以迅速增長(zhǎng)產(chǎn)品的銷(xiāo)量，還能獲得評(píng)論的累積。

但是，做站外促銷(xiāo)也是有講求的。一般情形下，大家慣例的做法都是設(shè)置 Code，然后分享鏈接到社交平臺(tái)，將流量導(dǎo)入產(chǎn)品 Listing 詳情頁(yè)面。

這個(gè)做法其實(shí)不太合理：

其一，這會(huì)導(dǎo)致大批無(wú)效的流量（只看卻不購(gòu)置）比例的增長(zhǎng)，下降你的轉(zhuǎn)化率。即便你從中獲得了想要的評(píng)論，但要知道，亞馬遜是非常重視轉(zhuǎn)化率的，轉(zhuǎn)化率下降，產(chǎn)品的排名也會(huì)波及。而且，現(xiàn)在貌似 Code 設(shè)置超過(guò)30% 以上，買(mǎi)家留的評(píng)不僅沒(méi)什么權(quán)重，可能VP認(rèn)證都沒(méi)有，所以須要鄭重。

其二，大批買(mǎi)家的涌入可能會(huì)造成猖狂下單的現(xiàn)象，導(dǎo)致庫(kù)存被賣(mài)光，后續(xù)補(bǔ)貨卻跟不上，成果不但遭遇了出售喪失，也會(huì)因?yàn)閹?kù)存問(wèn)題導(dǎo)致 Listing 排名降低。

不過(guò)也不用太擔(dān)憂(yōu)，站外促銷(xiāo)不必定非得用慣例的Code，現(xiàn)在有些站外折扣網(wǎng)站不管多高的折扣留的評(píng)都有VP認(rèn)證，而且權(quán)重還高，操作也簡(jiǎn)略。

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特別聲明：以上文章內(nèi)容僅代表作者本人觀(guān)點(diǎn)，不代表ESG跨境電商觀(guān)點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。