自定義銷(xiāo)售指導(dǎo)

亞馬遜銷(xiāo)售指導(dǎo)收集個(gè)性化建議來(lái)幫助您提高銷(xiāo)量，同時(shí)還為您提供了幾種與定制業(yè)務(wù)推薦進(jìn)行互動(dòng)的方式。

借助亞馬遜銷(xiāo)售指導(dǎo)，您可以定義推薦首選項(xiàng)、在一個(gè)位置查看所有電子郵件通信、搜索特定推薦并更新您的電子郵件設(shè)置。

您可以訪問(wèn)亞馬遜銷(xiāo)售指導(dǎo)，方法是在賣(mài)家平臺(tái)中，前往【數(shù)據(jù)報(bào)告】下拉菜單，然后選擇銷(xiāo)售指導(dǎo)。

銷(xiāo)售指導(dǎo)報(bào)告

搜索建議并創(chuàng)建自己的報(bào)告

您可以按照商品名稱(chēng)、品牌或分類(lèi)來(lái)搜索銷(xiāo)售機(jī)會(huì)，然后創(chuàng)建自己的報(bào)告。根據(jù)要使用的篩選條件，您既可搜索專(zhuān)門(mén)為您提供的商品建議，也可搜索針對(duì)亞馬遜上所有賣(mài)家提供的商品建議。您可以設(shè)置希望在每份報(bào)告中顯示的列，方法是前往【首選項(xiàng)】選項(xiàng)卡，更改您的設(shè)置。

要搜索專(zhuān)門(mén)為您提供的商品建議或創(chuàng)建自己的建議報(bào)告，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 選擇【亞馬遜銷(xiāo)售指導(dǎo)】選項(xiàng)卡。

2. 在搜索欄中輸入商品名稱(chēng)、品牌、分類(lèi)或 ASIN，然后點(diǎn)擊【搜索】。

   注意： 搜索內(nèi)容區(qū)分大小寫(xiě)。

   默認(rèn)的篩選設(shè)置會(huì)自動(dòng)篩選出專(zhuān)門(mén)為您提供的商品建議。如果您搜索的商品沒(méi)有為您生成的銷(xiāo)售建議，則該商品不會(huì)顯示在結(jié)果中。

   注意： 要修改為您生成的建議，請(qǐng)選擇【首選項(xiàng)】選項(xiàng)卡。

   在【銷(xiāo)售機(jī)會(huì)設(shè)置】部分，在對(duì)應(yīng)的框中輸入特定品牌或分類(lèi)，然后點(diǎn)擊【包含品牌】或【排除品牌】。

要更改篩選條件或搜索針對(duì)亞馬遜上所有賣(mài)家提供的商品建議，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 選擇【銷(xiāo)售指導(dǎo)報(bào)告】選項(xiàng)卡。

2. 點(diǎn)擊【篩選條件】（位于【搜索】旁邊）。

3. 在【篩選條件】行中，點(diǎn)擊下列選項(xiàng)中的一個(gè)或多個(gè)：

• 【搜索首選項(xiàng)】，以便按品牌或分類(lèi)定義關(guān)鍵詞搜索。

• 【搜索范圍】，以便查看【所有商品推薦】或【僅限我的推薦】。

4. 在搜索字段中輸入商品名稱(chēng)、品牌、分類(lèi)或 ASIN，然后點(diǎn)擊【搜索】。

瀏覽銷(xiāo)售指導(dǎo)報(bào)告

指導(dǎo)建議分為“銷(xiāo)售機(jī)會(huì)”、“庫(kù)存建議”、“配送建議”和“低價(jià)機(jī)會(huì)”，顯示在左側(cè)面板中。點(diǎn)擊時(shí)，每個(gè)建議選項(xiàng)都會(huì)展開(kāi)并顯示一些業(yè)務(wù)建議報(bào)告，其中含有專(zhuān)門(mén)為您創(chuàng)建的推薦。您可以在每份報(bào)告中選出與您相關(guān)的商品和建議，以便系統(tǒng)日后提供更有針對(duì)性的建議。亞馬遜銷(xiāo)售指導(dǎo)建議每天生成一次。

如果您針對(duì)任何建議選擇【是】，我們會(huì)將您關(guān)注的商品記錄下來(lái)，以便日后為您提供更好的個(gè)性化推薦。

如果您針對(duì)任何建議都選擇【否】，則您以后不會(huì)在與該建議相關(guān)的任何報(bào)告中看到該商品。您仍可在其他建議中接收該商品的個(gè)性化推薦。

亞馬遜銷(xiāo)售指導(dǎo)建議每天生成一次。

注意： 庫(kù)存和定價(jià)信息可能不會(huì)反映您最新報(bào)告的庫(kù)存和商品價(jià)格。

有關(guān)詳細(xì)信息，請(qǐng)參閱亞馬遜銷(xiāo)售指導(dǎo)。

首選項(xiàng)

在亞馬遜銷(xiāo)售指導(dǎo)的【首選項(xiàng)】中，您可選擇要納入“銷(xiāo)售機(jī)會(huì)”和“配送建議”推薦或從中排除的特定品牌或分類(lèi)。

要修改“銷(xiāo)售機(jī)會(huì)”的首選項(xiàng)，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 點(diǎn)擊【首選項(xiàng)】選項(xiàng)卡。

2. 在【銷(xiāo)售機(jī)會(huì)設(shè)置】部分，在對(duì)應(yīng)的框中輸入特定品牌或分類(lèi)，然后點(diǎn)擊【包含品牌】或【排除品牌】。更改會(huì)顯示在右側(cè)。

您可以隨時(shí)更改【銷(xiāo)售機(jī)會(huì)】的首選項(xiàng)。

要修改“配送建議”的首選項(xiàng)，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 點(diǎn)擊【首選項(xiàng)】選項(xiàng)卡。

2. 在【配送建議設(shè)置】部分，在對(duì)應(yīng)的框中輸入特定品牌或分類(lèi)，然后點(diǎn)擊【包含品牌】或【排除品牌】。更改會(huì)顯示在右側(cè)。

您可以隨時(shí)更改【配送建議】的首選項(xiàng)。

溝通

【溝通】選項(xiàng)卡會(huì)顯示亞馬遜銷(xiāo)售指導(dǎo)發(fā)送的所有電子郵件。在該選項(xiàng)卡中，您可以瀏覽最近收到的所有電子郵件推薦，還可以按日期和推薦類(lèi)型進(jìn)行搜索。

要搜索電子郵件推薦，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 點(diǎn)擊【溝通】選項(xiàng)卡。

2. 在【顯示】字段中，從下拉菜單中選擇您要查找的溝通類(lèi)型：

3. 在【自】和【至】字段中，使用下拉菜單選擇所需的時(shí)間范圍，然后點(diǎn)擊【應(yīng)用】。

您可以按照商品名稱(chēng)、品牌或分類(lèi)來(lái)搜索銷(xiāo)售機(jī)會(huì)，然后創(chuàng)建自己的報(bào)告。根據(jù)要使用的篩選條件，您既可搜索專(zhuān)門(mén)為您提供的商品建議，也可搜索針對(duì)亞馬遜上所有賣(mài)家提供的商品建議。您可以設(shè)置希望在每份報(bào)告中顯示的列，方法是前往【首選項(xiàng)】選項(xiàng)卡，更改您的設(shè)置。

搜索建議并創(chuàng)建自己的報(bào)告

您可以按照商品名稱(chēng)、品牌或分類(lèi)來(lái)搜索銷(xiāo)售機(jī)會(huì)，然后創(chuàng)建自己的報(bào)告。根據(jù)要使用的篩選條件，您既可搜索專(zhuān)門(mén)為您提供的商品建議，也可搜索針對(duì)亞馬遜上所有賣(mài)家提供的商品建議。您可以設(shè)置希望在每份報(bào)告中顯示的列，方法是前往【首選項(xiàng)】選項(xiàng)卡，更改您的設(shè)置。

要搜索專(zhuān)門(mén)為您提供的商品建議或創(chuàng)建自己的建議報(bào)告，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 選擇【亞馬遜銷(xiāo)售指導(dǎo)】選項(xiàng)卡。

2. 在搜索欄中輸入商品名稱(chēng)、品牌、分類(lèi)或 ASIN，然后點(diǎn)擊【搜索】。

   注意： 搜索內(nèi)容區(qū)分大小寫(xiě)。

   默認(rèn)的篩選設(shè)置會(huì)自動(dòng)篩選出專(zhuān)門(mén)為您提供的商品建議。如果您搜索的商品沒(méi)有為您生成的銷(xiāo)售建議，則該商品不會(huì)顯示在結(jié)果中。

   注意： 要修改為您生成的建議，請(qǐng)選擇【首選項(xiàng)】選項(xiàng)卡。

1. 在【銷(xiāo)售機(jī)會(huì)設(shè)置】部分，在對(duì)應(yīng)的框中輸入特定品牌或分類(lèi)，然后點(diǎn)擊【包含品牌】或【排除品牌】。

要更改篩選條件或搜索針對(duì)亞馬遜上所有賣(mài)家提供的商品建議，請(qǐng)?jiān)谥笇?dǎo)頁(yè)面上按照以下步驟操作：

1. 選擇【銷(xiāo)售指導(dǎo)報(bào)告】選項(xiàng)卡。

2. 點(diǎn)擊【篩選條件】（位于【搜索】旁邊）。

3. 在【篩選條件】行中，點(diǎn)擊下列選項(xiàng)中的一個(gè)或多個(gè)：

• 【搜索首選項(xiàng)】，以便按【品牌】或【分類(lèi)】定義關(guān)鍵詞搜索

• 【搜索范圍】，以便查看【所有商品推薦】或【僅限我的推薦】

4. 在搜索字段中輸入商品名稱(chēng)、品牌、分類(lèi)或 ASIN，然后點(diǎn)擊【搜索】。

瀏覽銷(xiāo)售指導(dǎo)報(bào)告

亞馬遜銷(xiāo)售指導(dǎo)建議分為“銷(xiāo)售機(jī)會(huì)”、“庫(kù)存建議”、“配送建議”和“低價(jià)機(jī)會(huì)”，顯示在左側(cè)面板中。點(diǎn)擊時(shí)，每個(gè)建議選項(xiàng)都會(huì)展開(kāi)并顯示一些業(yè)務(wù)建議報(bào)告，其中含有專(zhuān)門(mén)為您創(chuàng)建的推薦。您可以在每份報(bào)告中選出與您相關(guān)的商品和建議，以便系統(tǒng)日后提供更有針對(duì)性的建議。

如果您針對(duì)任何銷(xiāo)售機(jī)會(huì)、庫(kù)存建議、配送建議、低價(jià)機(jī)會(huì)或廣告建議選擇【是】，我們會(huì)將您關(guān)注的商品記錄下來(lái)，以便日后為您提供更好的個(gè)性化推薦。

如果您對(duì)任何銷(xiāo)售機(jī)會(huì)、庫(kù)存建議、配送建議、低價(jià)機(jī)會(huì)或廣告建議選擇【否】，將不會(huì)在與該建議相關(guān)的任何報(bào)告中再看到您選擇了否的商品。您仍可在其他建議中接收該商品的個(gè)性化推薦。

亞馬遜銷(xiāo)售指導(dǎo)建議每天生成一次。

注意： 庫(kù)存和定價(jià)信息可能不會(huì)反映您最新報(bào)告的庫(kù)存和商品價(jià)格。

有關(guān)詳細(xì)信息，請(qǐng)參閱亞馬遜銷(xiāo)售指導(dǎo)。

在銷(xiāo)售指導(dǎo)的【首選項(xiàng)】中，您可選擇要納入“銷(xiāo)售機(jī)會(huì)”和“配送建議”推薦或從中排除的特定品牌或分類(lèi)。

要修改“銷(xiāo)售機(jī)會(huì)”的首選項(xiàng)，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 點(diǎn)擊【首選項(xiàng)】選項(xiàng)卡。

2. 在【銷(xiāo)售機(jī)會(huì)設(shè)置】部分，在對(duì)應(yīng)的框中輸入特定品牌或分類(lèi)，然后點(diǎn)擊【包含品牌】或【排除品牌】。 更改會(huì)顯示在右側(cè)。

您可以隨時(shí)更改【銷(xiāo)售機(jī)會(huì)】的首選項(xiàng)。

要修改“配送建議”的首選項(xiàng)，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 點(diǎn)擊【首選項(xiàng)】選項(xiàng)卡。

2. 在【配送建議設(shè)置】部分，在對(duì)應(yīng)的框中輸入特定品牌或分類(lèi)，然后點(diǎn)擊【包含品牌】或【排除品牌】。 更改會(huì)顯示在右側(cè)。

您可以隨時(shí)更改【配送建議】的首選項(xiàng)。

【溝通】選項(xiàng)卡會(huì)顯示亞馬遜銷(xiāo)售指導(dǎo)發(fā)送的所有電子郵件。在該選項(xiàng)卡中，您可以瀏覽最近收到的所有電子郵件推薦，還可以按日期和推薦類(lèi)型進(jìn)行搜索。

要搜索電子郵件推薦，請(qǐng)?jiān)趤嗰R遜銷(xiāo)售指導(dǎo)頁(yè)面上按照以下步驟操作：

1. 點(diǎn)擊【溝通】選項(xiàng)卡。

2. 在【顯示】字段中，從下拉菜單中選擇您要查找的溝通類(lèi)型：

• 所有溝通內(nèi)容

• 庫(kù)存建議

• 低價(jià)機(jī)會(huì)

• 銷(xiāo)售機(jī)會(huì)

• 配送建議

• 其他通知

3. 在【自】和【至】字段中，使用下拉菜單選擇所需的時(shí)間范圍，然后點(diǎn)擊【應(yīng)用】。

如果您在【業(yè)務(wù)報(bào)告】頁(yè)面的【該結(jié)果是否相關(guān)？】列中為任何 ASIN 選擇了【是】或【否】，則您的將記錄在【篩選后的建議】選項(xiàng)卡中。此信息日后將用于改進(jìn)亞馬遜銷(xiāo)售指導(dǎo)為您提供的推薦。您可以隨時(shí)在【篩選后的建議】選項(xiàng)卡或“業(yè)務(wù)報(bào)告”頁(yè)面更改您的選擇。

• 在【業(yè)務(wù)報(bào)告】頁(yè)面上，您可以投票指明我們的哪些商品和建議推薦與您相關(guān)，以便我們?nèi)蘸蟾倪M(jìn)推薦。

• 如果您針對(duì)任何銷(xiāo)售機(jī)會(huì)、庫(kù)存建議、配送建議、低價(jià)機(jī)會(huì)或廣告建議選擇【是】，我們會(huì)將您關(guān)注的商品記錄下來(lái)，以便日后為您提供更好的個(gè)性化推薦。

• 如果您對(duì)任何銷(xiāo)售機(jī)會(huì)、庫(kù)存建議、配送建議、低價(jià)機(jī)會(huì)或廣告建議選擇【否】，將不會(huì)在與該建議相關(guān)的任何報(bào)告中再看到您選擇了“否”的商品。您仍可在其他建議中接收該商品的個(gè)性化推薦。例如，如果您在【銷(xiāo)售機(jī)會(huì)】下對(duì)特定 ASIN 選擇【否】，而在【庫(kù)存建議】下對(duì)同一 ASIN 選擇【是】，您將不會(huì)收到任何用于為該商品創(chuàng)建報(bào)價(jià)的建議，但仍可接收該商品的其他行動(dòng)建議，例如在庫(kù)存較低時(shí)補(bǔ)貨。

Customize Amazon Selling Coach

Amazon Selling Coach collects personalized opportunities for you to help increase your sales and presents you with several different ways to interact with your customized business recommendations.

With Amazon Selling Coach you can define your recommendation preferences, view all email communications in one place, search for specific recommendations, and update your email settings.

You can access Amazon Selling Coach by going to the Reports drop-down menu in Seller Central and selecting Amazon Selling Coach.

Selling Coach Reports

Search opportunities and create your own report

You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.

To search for products or create a report with opportunities specific to you, follow these steps on the Amazon Selling Coach page:

1. Select the Amazon Selling Coach tab.

2. Enter a product title, brand, category, or ASIN into the search bar and click Search.

   Note: Searches are case-sensitive.

   The default filter setting automatically filters for products with opportunities specific to you. If the product you searched for does not have an opportunity generated for you, it will not appear in the results.

   Note: To modify the opportunities generated for you, select the Preferences tab.

   In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand.

To change filters or search for products with opportunities for anyone on Amazon, follow these steps on the Amazon Selling Coach page:

1. Select the Selling Coach Reports tab.

2. Click Filters (next to Search).

3. In the Filters row, click one or more of the following:

• Search Preference to define your keyword search by Brands or Categories.

• Search Scope to see All Product Recommendations or Only My Recommendations.

4. Type a product title, brand, category, or ASIN in the search field and click Search.

Browse Selling Coach Reports

Amazon Selling Coach opportunities are grouped by Product Opportunities, Inventory Opportunities, Opportunities, and Low Price Opportunities on the left panel. Each opportunity option will expand and display several business opportunity reports when clicked, with recommendations created specifically for you. From each report, you can vote on the product and opportunity recommendations that are relevant to you to improve future recommendations. Amazon Selling Coach opportunities are generated daily.

If you vote Yes on any opportunities, your interest in the product is recorded to better refine your future personalized recommendations.

If you vote No on any opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities.

Amazon Selling Coach opportunities are generated daily.

Note: Inventory and pricing information may not reflect your latest reported inventory and price.

For more information, see Amazon Selling Coach.

Preferences

In Amazon Selling Coach's Preferences, you can select specific brands or categories to include or exclude from your Product Opportunities and Fulfillment Opportunities recommendations.

To modify your preferences for Product Opportunities, follow these steps on the Amazon Selling Coach page:

1. Click the Preferences tab.

2. In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.

You can change your Product Opportunities preferences at any time.

To modify your preferences for Fulfillment Opportunities, follow these steps on the Amazon Selling Coach page:

1. Click the Preferences tab.

2. In the Fulfillment Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.

You can change your Fulfillment Opportunities preferences at any time.

Communication

The Communication tab displays all of your emails from Amazon Selling Coach. From this tab, you can browse through all of your recent email recommendations or search by date and recommendation type.

To search email recommendations, follow these steps on the Amazon Selling Coach page:

1. Click the Communication tab.

2. In the Show field, select the type of communication you would like to find from the drop-down menu:

3. In the From and To fields, select the desired time frame using the drop-down menus, then click Apply.

You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.

Search opportunities and create your own report

You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.

To search for products or create a report with opportunities specific to you, follow these steps on the Amazon Selling Coach page:

1. Select the Amazon Selling Coach tab.

2. Enter a product title, brand, category or ASIN into the search bar and click Search.

   Note: Searches are case-sensitive.

   The default filter setting automatically filters for products with opportunities specific to you. If the product you searched for does not have an opportunity generated for you, it will not appear in the results.

   Note: To modify the opportunities generated for you, select the Preferences tab.

1. In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand.

To change filters or search for products with opportunities for anyone on Amazon, follow these steps on the Amazon Selling Coach page:

1. Select the Selling Coach Reports tab.

2. Click Filters (next to Search).

3. In the Filters row, click one or more of the following:

• Search Preference to define your keyword search by Brands or by Categories

• Search Scope to see All Product Recommendations or Only My Recommendations

4. Type a product title, brand, category, or ASIN in the search field and click Search.

Browse Selling Coach Reports

Amazon Selling Coach opportunities are grouped by Product Opportunities, Inventory Opportunities, Opportunities, and Low Price Opportunities on the left panel. Each opportunity option will expand and display several business opportunity reports when clicked, with recommendations created specifically for you. From each report, you can vote on the product and opportunity recommendations that are relevant to you to improve future recommendations.

If you vote Yes on any Product, Inventory, Fulfilment, Low Price, or Advertising opportunities, your interest in the product is recorded to better refine your future personalized recommendations.

If you vote No on any Product, Inventory, Fulfillment, Low Price, or Advertising opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities .

Amazon Selling Coach opportunities are generated daily.

Note: Inventory and pricing information may not reflect your latest reported inventory and price.

For more information, see Amazon Selling Coach.

In Amazon Selling Coach's Preferences, you can select specific brands or categories to include or exclude from your Product Opportunities and Fulfillment Opportunities recommendations.

To modify your preferences for Product Opportunities, follow these steps on the Amazon Selling Coach page:

1. Click the Preferences tab.

2. In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.

You can change your Product Opportunities preferences at any time.

To modify your preferences for Fulfillment Opportunities, follow these steps on the Amazon Selling Coach page:

1. Click the Preferences tab.

2. In the Fulfillment Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.

You can change your Fulfillment Opportunities preferences at any time.

The Communication tab displays all of your emails from Amazon Selling Coach. From this tab, you can browse through all of your recent email recommendations or search by date and recommendation type.

To search email recommendations, follow these steps on the Amazon Selling Coach page:

1. Click the Communication tab.

2. In the Show field, select the type of communication you would like to find from the drop-down menu.

• All Communications

• Inventory Opportunities

• Low Price Opportunities

• Product Opportunities

• Fulfillment Opportunities

• Other Notifications

3. In the From and To fields select the desired timeframe using the drop-down menus then click Apply.

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