個人電腦

商品名稱

為您的計算機商品擬一個好的商品名稱有助于買家放心購買您的商品。請使用以下指南創(chuàng)建好的商品名稱。

• 描述性足夠強，讓買家能夠僅基于商品名稱就可作出購買決定。

• 商品名稱應少于等于 150 個字符。

• 大寫每個單詞的首字母（除非供應商或商品名稱刻意以小寫字母拼寫）。如果您不確定準確的商品名稱，請查看制造商網(wǎng)站了解使用格式。

商品名稱格式

[制造商] + [系列] + [型號 #] + [筆記本電腦屏幕尺寸] + [筆記本電腦/臺式電腦] + ([處理器速度] + [處理器名稱] + [處理器類型] +“處理器”，[RAM]，[硬盤]， [O/S]) + [顏色（如適用）]

在創(chuàng)建商品的商品名稱時，您必須避免以下操作：

• 使用“設計師”、“輕量”、“正品”或“原版”等營銷詞匯。

• 包含“新品”、“翻新”、“再制造”等商品狀況信息。

• 商品名稱中包含術語“原始設備制造商 (OEM)”。這可能對買家具有迷惑性。

• 在商品名稱中提及顏色，除非該顏色是商品的特色，如顏色是非常重要因素的限量版商品。（例如“Microsoft 無線筆記本電腦光電鼠標 3000-火龍果粉色”）。

• 在商品名稱中包含保修信息。（例如“終身更換保修”）。

好的例子：

• Toshiba Satellite U405D-S2848 13.3" 筆記本電腦（2.0 GHz AMD Turion X2 雙核 RM-70 處理器，3 GB RAM， 250 GB 硬盤，DVD 驅動，Vista Premium）Fusion

• Apple MacBook Pro MB133LL/A 15.4" 筆記本電腦（2.4 GHz Intel Core 2 雙核處理器，2 GB RAM，200 GB 硬盤，DVD/CD SuperDrive）

• Sony VAIO VGN-SR140E/P 13.3" 筆記本電腦（2.26 GHz Intel Core 2 雙核 P8400 處理器，3 GB RAM，250 GB 硬盤，Vista Premium）粉色

• HP Pavilion M9350F 臺式電腦（2.5 GHz AMD Phenom X4 9850 處理器，6 GB RAM，750 GB 硬盤，DVD 驅動，Vista Premium）

要點

按以下順序對商品進行附加說明：

請按照以下指導創(chuàng)建好的商品描述：

• 簡潔、真實、淺顯易懂

• 專注于商品的獨特屬性

• 請勿提及競爭對手

• 為商品提供最佳應用

• 檢查拼寫和語法

示例：

在您的桌面上，高級激光技術讓您能夠精確跟蹤、即時響應。在空中，創(chuàng)新的自由空間動作感應將手部活動轉化成自然的、響應型光標控制。在您的辦公桌前或房間里，您可以一邊休息一邊聽音樂、瀏覽照片或上網(wǎng)。直觀的波和點擊控制讓您能夠更輕松、自然地享受您最喜愛的媒體。30 英尺的工作范圍讓您能夠從房間的任何地方瀏覽媒體。

保修信息

在要點和/或商品描述中提供準確的保修信息并給出注釋。當發(fā)布商品狀況為“新品”的商品時，必須申請原始制造商保修（如果有）（請參閱 狀況指南）。若商品不提供有效的制造商保修，請勿表明該商品提供保修。請勿表明使用您的配件將“不會使基本設備的保修作廢”。

禁用的保修信息的示例：

Personal Computers

Titles

A good title for your computer listings can help customers buy your products with confidence. Use the following guidance to create a good title.

• Be descriptive enough for a customer to make a purchase decision based on the information in the title alone.

• Titles should be 150 characters or less.

• Capitalized the first letter of each word (unless the vendor or product name is deliberately spelled with a lowercase letter). If you are unsure about the exact product name, check the manufacturer's website for the format to use.

Title Format

[Manufacturer] + [Series] + [Model #] + [Notebook Screen Size] + [Laptop/Desktop] + ([Processor Speed] + [Processor Name] + [Processor Type] + "Processor," [RAM], [Hard Drive], [O/S]) + [Color (if applicable)]

You must avoid the following practices when creating a title for your products:

• Using marketing words like "stylist," "lightweight," "genuine," or "original."

• Including condition information like "New," "Refurbished," "Remanufactured."

• Using the term "Original Equipment Manager (OEM)" in your title. It might be confusing to customers.

• Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important. (For example, "Microsoft Wireless Notebook Optical Mouse 3000-Dragon Fruit Pink").

• Including warranty information in the title. (For example, "with LIfetime Replacement Warranty").

Good examples:

• Toshiba Satellite U405D-S2848 13.3" Laptop (2.0 GHz AMD Turion X2 Dual Core RM-70 Processor, 3 GB RAM, 250 GB Hard Drive, DVD Drive, Vista Premium) Fusion

• Apple MacBook Pro MB133LL/A 15.4" Laptop (2.4 GHz Intel Core 2 Duo Processor, 2 GB RAM, 200 GB Hard Drive, DVD/CD SuperDrive)

• Sony VAIO VGN-SR140E/P 13.3" Laptop (2.26 GHz Intel Core 2 Duo P8400 Processor, 3 GB RAM, 250 GB Hard Drive, Vista Premium) Pink

• HP Pavilion M9350F Desktop (2.5 GHz AMD Phenom X4 9850 Processor, 6 GB RAM, 750 GB Hard Drive, DVD Drive, Vista Premium)

Bullets

Include additional descriptions for your product in the following order:

Bullet	Description	Example
1	Overall synopsis of product	Pen tablet with USB connection
2	Major feature	1.024 levels of pressure-sensitivity
3	Minor feature	Customizable menu shortcut buttons
4	Materials and construction (if important, if not, another feature is fine)	Thick, durable overlay
5	Warranty or accessory information	Limited lifetime warranty

Product Description

Follow the guidance below to create a good product description:

• Be concise, honest, and friendly

• Focus on the product's unique properties

• Don't mention competitors

• Provide the best applications for the product

• Check spelling and grammar

Example:

On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innoive Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music, browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in the room.

Warranty Information

Provide accurate warranty information in the bullets and/or product description and listing comments. When listing products with the "New" condition type, the original manufacturer's warranty, if any, must apply (see Condition Guidelines). Do not indicate that the product has a valid manufacturer's warranty if it does not. Do not indicate that use of your accessory "will not void the warranty" of the base device.

Example of prohibited warranty information:

The Techno replacement battery for Dell Inspiron models will not void the original manufacturer's warranty.

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特別聲明：以上文章內容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發(fā)表后的30日內與ESG跨境電商聯(lián)系。