Amazon Handmade： 商品名稱最佳實(shí)踐

請(qǐng)?zhí)貏e注意您的商品名稱，確保它們有助于買家輕松搜索和找到您的商品。

檢查您的商品名稱，以確保買家能夠找到您的商品。商品名稱應(yīng)清晰、簡(jiǎn)潔；主要使用簡(jiǎn)短、簡(jiǎn)潔的字詞來(lái)描述商品。有關(guān)如何編輯商品名稱的詳細(xì)信息，請(qǐng)參閱 ： 編輯商品信息。

商品名稱最佳實(shí)踐

• 使用充分的描述性詞語(yǔ)來(lái)完整描述商品。例如，針對(duì)搜索進(jìn)行合理優(yōu)化的商品名稱可以是“個(gè)性化的12 盎司棕色陶瓷咖啡杯?！?這個(gè)名稱只用寥寥數(shù)語(yǔ)就涵蓋了所有商品細(xì)節(jié)，無(wú)需買家查看詳細(xì)信息。

• 我們建議商品名稱的字符數(shù)不超過(guò) 60 個(gè)。

• 在添加商品的顏色、印花圖案或描述等更多詳情時(shí)，要使其特定于商品，而不是使用通用或?qū)挿旱纳唐访Q。

• 在商品名稱中添加“手工藝品”或“手工制作”字眼，以便買家知道這是手工制作的獨(dú)特商品。

• 您無(wú)需將大量額外字詞添加到商品名稱中，可以將它們添加到【搜索詞】部分。將自動(dòng)包含您的商品名稱和搜索詞，因此無(wú)需重復(fù)添加。

優(yōu)質(zhì)商品名稱示例

• 純銀仙人掌耳釘

• 手工玫瑰金耳釘 - 玫瑰金耳釘 - 小棒耳釘簡(jiǎn)單棒式耳釘

• 個(gè)性化手鐲手鏈誕生石姓名

• 個(gè)性化禮品 8 盎司香薰蠟燭 - 定制禮品，可在 3 天內(nèi)發(fā)貨，100% 天然大豆蠟制成。

• 壁畫花卉牡丹墻貼，牡丹花束鮮花可拆卸即剝即貼墻紙

要避免使用的商品名稱

• 避免商品名稱過(guò)長(zhǎng)且過(guò)于詳細(xì)。將關(guān)鍵詞添加到【搜索詞】而不是商品名稱中。示例： “還記得小時(shí)候去過(guò)的海灘嗎？ 帶貝殼裝飾的相框 - 母親節(jié)生日好友女兒姐妹媽媽海灘裝飾品”

• 避免使用過(guò)于模糊的商品名稱，確保足夠詳細(xì)地描述商品，以免聽起來(lái)過(guò)于模糊或?qū)挿?。示例?“美國(guó)地圖照片”

Amazon Handmade: Product Title Best Practices

Pay special attention to your titles to make sure they help customers search and find your items easily.

Review your Product Titles to ensure your customers find your products. Titles should be clear and succinct, focusing on short, simple words that describe the product. For details on how to edit your Product Titles, see Amazon Handmade: Edit Product Listings.

Title Best Practices

• Use enough descriptive words to provide a complete idea of the product. For example, a well-optimized title for search is “Personalized brown ceramic 12oz coffee mug.” It covers all the product specifics in as few words as possible without going into the details.

• 60 characters or less is recommended.

• When adding additional detail such as color, print, or description of the product, make it specific to the product rather than a general or a broad title.

• Add Handmade or Handcrafted to the title so customers know this is a unique item made by hand.

• You don’t need to add a lot of additional words to the title, rather add these in the section Search Terms. The Amazon search engine will include both your title and search terms automatically, so no need to replicate.

Good Title Examples

• Sterling Silver Cactus Stud Earrings

• Handmade Rose Gold Bar Earrings - Rose Gold Stud Earrings -Tiny Bar Studs Simple Bar Studs

• Personalized Bangle Bracelet Birthstone Names

• Personalized Gift 8oz Scented Candle - Custom gift ready to ship within 3 days, made with 100% Natural Soy Wax.

• Murwall Floral Peonies Wall Decal, Peony Bouquet Flowers Removable Peel and Stick Wall Sticker

Titles to Avoid

• Avoid titles that are too long and detailed. Instead, add keywords to Search Terms instead of the title. Example: “Remember going to the beach as a kid? Photo frame with seashells – great mother’s day birthday best friends daughters sisters mom beach décor”

• Avoid titles that are too vague, be sure to describe the product in enough detail so it does not sound vague or generic. Example: “USA Map Photo”

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